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Full-time
Hybrid working environment, Leadership support, Access to tools and resources
Posted 19d ago
~40 hrs/week
Responsibilities
The General Manager will own the full P&L for Thailand, driving commercial growth across modern trade, e-commerce, and CVS channels. They are responsible for leading the local team, executing retail strategies, and localizing product plans to win market share.
Requirements
Candidates need 10-15+ years of experience in FMCG or consumer goods, with a strong background in modern trade key account management. Proven leadership skills and a deep understanding of the Thailand retail landscape are essential.
Full job description
Hello. We’re Blood.
Our purpose is to revolutionize periods.
Who are we?
Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.
Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).
We’re scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, Singapore and our newest market, Thailand. Selling online and across more than 9,000 retail stores - making more than 12 million periods better so far.
Today was good. Tomorrow will bleed better.
\nWho we are looking for
We’re looking for a business athlete to lead and scale our Thailand operations. As Country GM, you’ll own the full P&L for Thailand and be accountable for growth, retail excellence, team building, and local execution. You’ll be part commercial operator, part culture carrier, and 100% committed to making periods unapologetically real in Thailand.
We’re not just looking for a manager. We’re looking for someone who obsesses over shelves, sales, and stories, someone who wants to lead a challenger brand to win against giants.
What you will do:
💰 Sales & Commercial Growth
Drive topline and bottomline growth across all channels (modern trade super/hyper, ecommerce, CVS, etc.)
Develop and execute clear strategies to win market share based on local consumer buying behavior, category insights and competitor movements
Build and execute channel strategy, Annual Business Planning with retailers, and retail excellence across in-store execution
🧩 Team & Org Leadership
Set clear goals, coach team members, and maintain a high-performance and core-value centric culture
Hire, retain, and develop local talent with strong values and executional hunger
🔍 Retail & Execution Excellence
Ensure we win at the shelf, on-shelf availability, pricing, promo tags, POSM execution
Build intelligence from ground merchandising and shopper feedback into real actions
Create local routines (e.g. retail audits, store visit calendars) to keep eyes and ears on the ground
🧠 Market Strategy & Localisation
Localise regional marketing and product plans to suit Thailand consumer needs
Own launch strategy for new products with excellence in trade and shopper activation
Identify growth levers and whitespace in categories like sanitary pads, panty liners, overnight pants, and more
🧾 P&L Ownership & Ops
Own the Thailand P&L and work with Finance and HQ to manage budgets and forecasts
Coordinate with regional Supply Chain to ensure demand-supply balance and in-market availability
Ensure smooth logistics, importation, warehousing, and distributor operations
What you will bring:
10-15+ years of relevant experience in FMCG or consumer, (preferably with exposure to MT key account management and/or operating in high-growth environments)
Proven leadership experience managing teams and delivering business targets
Deep understanding of Thailand’s retail landscape, especially minimart chains and modern trade
A highly organized, independent problem-solver who thrives in fast-paced, high-growth environments with a bias for action, and an open-minded spirit
\n
Why Join Us?
Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia.
If you’re ready to make a lasting impact and be part of a brand that’s changing the game, we’d love to hear from you.
Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up
Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
Strong backing - We are funded and backed by top angel investors in SE-Asia.
Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
Skin-first, high-performance personal care across SEA & India. Blood for periods, No Days Off for babies.
Industry
Personal Care Product Manufacturing
Company size
51-200 employees
Founded
2014
Headquarters
Singapore, Central Region
LinkedIn followers
29,634
Total funding
$4M
Hello, we're Blood. And to us, periods are deeply personal.
That's why we're obsessed with creating the products we want to see in the world, and for ourselves. High-performance, skin-first period care made from corn-based material: hypoallergenic, 3x drier than cotton, and biodegradable.
Blood is a #1-rated sanitary pad brand on key marketplaces in Singapore, Malaysia & Indonesia.
4.9★ from 194,000+ reviews, across 9,000+ retail doors and direct-to-consumer.
Now we're bringing the same skin-first, high-performance thinking to parenthood with our sister brand, No Days Off, better diapers built for the real, relentless joy of raising kids. One team, two brands, one belief: the everyday essentials our bodies live in should feel better, work harder, and be kinder to skin and planet.
We're a team that ships fast, obsesses over customers, and hands people real ownership. We're growing across Southeast Asia & India and hiring across the company >> check our Jobs tab or reach out.
Everything's gonna bleed all right.
Offices: 40 Jalan Pemimpin, #04-06A, Singapore, Central Region 577185, SG · Gedung HSW Lt. 3, Jl. KH. Mas Mansyur No. 19, RT 009/RW 006, Karet Tengsin, Tanah Abang, Kota Adm., Level 3, Jakarta, DKI Jakarta 10220, ID · No. 512, Block F, Phileo Damansara, 1, Jalan 16/11, Pusat Perdagangan Phileo Damansara, No. 512, Block F, Kuala Lumpur, Selangor 46350, MY · 12A Floor, Siam Tower Unit B1/B2, Room 1229 989 Rama I Road Pathumwan, Bangkok, 10330, TH · 5th Floor, Trifecta Adatto 21 ITPL, Garudachar Palya Mahadevapura, Bangalore, Karnataka 560048, IN
Retail and DistributionResearch and DevelopmentE-commerceConsumer Productsand FMCGE-CommerceAppsRetailWellnessPersonal Health
How many Retail jobs are open in Bangkok, Thailand right now?
There are currently 526 open retail positions in Bangkok, Thailand listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Retail roles in Bangkok, Thailand?
Companies currently hiring include Minor Hotels, CP AXTRA PUBLIC COMPANY LIMITED, Central Group, Whiteline Group, Intrepid Asia, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Retail jobs in Bangkok, Thailand?
Yes — 47 of the 526 open retail positions offer remote or hybrid work (3 remote, 44 hybrid).
How do I apply for Retail jobs in Bangkok, Thailand?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.