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Full-time
bachelor degree
Posted 9d ago
~40 hrs/week
Responsibilities
Lead the lifecycle marketing strategy to drive customer acquisition, retention, and long-term value across owned channels like email, SMS, and app. Manage a team of professionals to optimize automated communications and translate data insights into actionable growth recommendations.
Requirements
Requires a Bachelor's degree and 6-8+ years of experience in CRM or lifecycle marketing, including at least 3 years of people management. Candidates must be proficient in marketing automation tools, analytics, and email deliverability best practices.
Full job description
About GNC
Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!
What We’re Looking For:
At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.
The Manager, Lifecycle Marketing leads lifecycle strategy, performance measurement, and optimization across customer acquisition, retention, reactivation, engagement, and long-term value. Reporting to the Sr. Director, CRM & Loyalty, this role oversees automated and behavior-based communications across owned channels, including email, SMS/mobile, app, web, and ecommerce.
This role turns customer and channel insights into lifecycle strategies, testing plans, reporting frameworks, and optimization priorities that improve engagement, conversion, deliverability, revenue, and ROI. The ideal candidate combines lifecycle marketing expertise, strong analytics acumen, people leadership, and the ability to translate data into clear recommendations for senior leaders and cross-functional partners.
What You’ll Do:
This is a Full-Time Salary Position
JOB RESPONSIBILITIES
Strategy & Channel Performance
Lead lifecycle marketing strategies that drive acquisition, retention, reactivation, engagement, traffic, revenue, and customer lifetime value across key journey stages.
Own the lifecycle channel performance roadmap, including goals, KPIs, optimization priorities, testing plans, and performance readouts across owned channels.
Identify opportunities to reduce churn, strengthen loyalty, improve customer experiences, and maximize channel productivity.
Use customer, campaign, journey, and channel insights to improve segmentation, personalization, timing, cadence, creative effectiveness, and ROI.
Lead testing and optimization efforts that improve messaging, offers, channel mix, customer experience, and incremental business impact.
Collaboration & Leadership
Lead, coach, and develop a lifecycle marketing team while setting clear priorities, expectations, and performance standards.
Partner cross-functionally to align lifecycle programs, campaign execution, analytics, creative, technology, ecommerce, merchandising, loyalty, and operations with business objectives.
Communicate performance insights, risks, opportunities, and recommendations clearly to senior leaders and cross-functional partners.
Reporting, Analytics & Optimization
Lead portfolio- and channel-level measurement through dashboards, scorecards, executive readouts, and actionable recommendations.
Define KPI frameworks and reporting cadences that measure engagement, conversion, retention, revenue, deliverability, ROI, and customer journey effectiveness.
Translate data into insights, business cases, test recommendations, and prioritized actions that improve lifecycle performance.
Deliverability / Compliance
Serve as the lifecycle deliverability lead, overseeing email health, reputation management, list quality, consent practices, and compliance requirements.
Use deliverability and engagement insights to inform segmentation, suppression, frequency, and channel health decisions.
SUPERVISORY RESPONSIBILITIES
Lead and develop 2–3 lifecycle marketing professionals, including coaching, workload prioritization, performance feedback, and capability development.
PHYSICAL ASPECTS/WORK ENVIRONMENT
Hybrid work environment, 3 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely.
Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear.
Regularly/Occasionally lift and/or move up to 50 pounds.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
The noise level in the work environment is usually low/moderate.
* Reasonable accommodations may be made to enable individuals to perform the essential functions.
QUALIFICATIONS:
Required
Bachelor’s degree in Marketing, Business, Communications, Analytics, Economics, Statistics, or a related field, or equivalent experience.
6–8+ years of experience in CRM, lifecycle, retention, digital marketing, channel marketing, marketing analytics, or performance marketing.
Based on 852 listings with disclosed salaries, most retail jobs in Pennsylvania pay between $45k–$104k per year. Individual offers vary with seniority, company size, and specialization.
How many Retail jobs are open in Pennsylvania right now?
There are currently 18,918 open retail positions in Pennsylvania listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Retail roles in Pennsylvania?
Companies currently hiring include Domino's, CVS Health, Lowe's Companies, Inc., AutoZone, Sheetz, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Retail jobs in Pennsylvania?
Yes — 283 of the 18918 open retail positions offer remote or hybrid work (89 remote, 194 hybrid).
How do I apply for Retail jobs in Pennsylvania?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.