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The Digital Marketing Manager will serve as the day-to-day lead for client accounts, developing and executing integrated digital strategies across email, paid media, and other channels. They will also collaborate with internal teams to optimize campaign performance, conduct audits, and provide actionable insights to improve ROI.
Requirements
Candidates must have a Bachelor's or Master's degree and 3-5+ years of experience in digital marketing or fundraising. Proficiency in email marketing platforms, advertising tools, and data analytics is required, along with strong strategic and communication skills.
Full job description
We’re looking for a Digital Marketing Manager to join our growing team and help lead multi-channel digital marketing and fundraising programs for our mission-driven clients. This is an exciting opportunity for a strategic, hands-on marketer who can confidently guide clients, collaborate across internal teams, and drive performance across email fundraising, digital advertising, and integrated campaigns.
Interactive Strategies is a full-service digital agency in Washington, DC, known for its work with top nonprofits like American Kidney Fund, Special Olympics, Greenpeace, Rainforest Trust, and the American Lung Association. Clients choose us for our innovation, creative energy, and results-focused approach.
In this role, you will support national organizations making a difference—helping them grow their email audiences, raise more money from email and digital campaigns, and strengthen supporter engagement. You will work across digital channels, think holistically about strategy, and contribute to mentoring and strengthening our internal marketing team.
Responsibilities
Serve as the day-to-day lead for assigned client accounts, ensuring strong relationships and proactive communication.
Develop integrated digital strategies across email fundraising, paid media, sms, and other digital channels.
Lead client conversations, present recommendations, and translate goals into actionable plans for internal teams.
Plan and execute creative, conversion-focused campaigns across channels, with a focus on email fundraising.
Collaborate with design, content, development, and advertising teams to deliver cohesive, high-quality work.
Support email production, including planning, drafting, segmentation, testing, and performance optimization.
Work with the advertising team to plan and optimize campaigns across paid social, search, programmatic, and connected TV.
Conduct audits of clients’ digital programs to assess performance and identify opportunities for growth.
Track and analyze performance across channels, providing clear insights and recommendations to improve ROI.
Prepare client-ready reporting and performance summaries.
Stay current on digital marketing trends, platforms, and testing opportunities.
Contribute to internal process improvements, documentation, and marketing team standards.
Bachelor’s or Master’s degree in a related field.
3-5+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required).
Experience creating effective conversion-driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.
Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS.
Experience working within a variety of email marketing and advertising platforms. Extra credit for experience in Engaging Networks, EveryAction (Bonterra), and FundraiseUp.
Moderate understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives.
Strong analytical skills and data-driven thinking.
Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.).
Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings.
Up-to-date with the latest trends and best practices in digital marketing.
We are open to this being a remote position.
Qualities you bring to the table
Curious. You have a deep commitment to finding answers, learning new things and solving problems.
Creative. You bring passion to your work and produce content that engages, motivates and inspires.
Strategic. You understand that a strong digital marketing campaign is rooted in a combination of thoughtful storytelling and urgency.
Intuitive. You're someone with that canny ability to always think one step ahead and see where the world is headed.
Committed. You’re committed to valuing diversity and contributing to an inclusive working and learning environment.
Confident. You're friendly, professional and poised, whether you're brainstorming with our team or making client presentations.
Passionate. You love what you do, give everything you've got and are continually seeking ways to grow in your craft.
Friendly. You work well with the team and appreciate feedback. You contribute ideas in a positive manner. You’re also a great listener.
We have a simple motto when it comes to company culture, "Everyone deserves to come to work and be happy." This means a few things: (1) we care as much about the quality of your experience as we do about budgets, (2) we find the strengths in each employee and nurture them, (3) we encourage a culture that values innovation and creative freedom, and (4) we want you to have fun while you’re at the office. We may be an agency, but we understand that you have a life outside of work.
We allow our employees creative freedom. We treat them with respect. We value their opinions. In that spirit, we offer the following benefits:
Company-sponsored health, vision and dental insurance
Pre-tax Flexible Spending Account (FSA)
Profit sharing
4 weeks of vacation/sick time from day one; 5+ weeks at year 3
Company-paid short-term and long-term disability
Company-paid life and AD&D insurance
11 paid holidays
401k with company match
New business referral bonus
Professional development opportunities
Flexible work schedule
Pre-tax DC Metro SmartBenefits
Salary Range
$70,000 - $87,550 (commensurate with experience)
A LITTLE ABOUT US
We're a well-respected digital agency in downtown Washington, DC, known for deep strategic thinking. We strive to cultivate a collaborative, innovative environment where people feel valued, respected, and free to push creative boundaries—all while finding balance between work, home, and life outside the office.
Interactive Strategies is a certified LGBTBE business and equal opportunity employer that values workplace diversity. We believe that diverse voices and viewpoints are critical to producing great work and helping our clients represent themselves effectively.
Related keywords
Digital MarketingFundraisingEmail MarketingPaid MediaSMS MarketingGoogle AnalyticsGoogle Tag ManagerHTMLCSSEngaging NetworksEveryActionFundraiseUpPaid SocialSearchProgrammaticConnected TV
Interactive Strategies is a full service digital agency whose strength lies in understanding the complex relationship that exists between strategy, design, content, usability, technology and marketing. By addressing each of these areas equally, we create meaningful web experiences that provide a measurable return for our clients.
Each principal at Interactive Strategies comes from a large agency background where they helped shape online strategies for leading firms, including First USA/Bank One, DuPont, Accenture, Bacardi, Budget/Avis, Royal Caribbean, Ford and more. Now working together, each member of Interactive Strategies’ team is committed to providing superior client service and attention to detail.
Offices: 1133 Connecticut Ave. NW, Suite 600, Washington, District of Columbia 20036, US
web designphpdrupalweb programmingweb developmentsearch engine marketingemail marketingsocial mediagraphic designsitecore
Based on 818 listings with disclosed salaries, most marketing jobs in Washington, DC pay between $66k–$176k per year. Individual offers vary with seniority, company size, and specialization.
How many Marketing jobs are open in Washington, DC right now?
There are currently 1,015 open marketing positions in Washington, DC listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Washington, DC?
Companies currently hiring include AARP, American University Library, M+C Saatchi Group, Signal Tru Brand, Cooley LLP, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Washington, DC?
Yes — 637 of the 1015 open marketing positions offer remote or hybrid work (174 remote, 463 hybrid).
How do I apply for Marketing jobs in Washington, DC?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.