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Senior
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Full-time
bachelor degree, professional certificate
Posted 35d ago
~40 hrs/week
Remote in Philadelphia, Pennsylvania, United States
Responsibilities
Lead the strategy for member needs and engagement to drive growth and value within the CPA profession. Oversee member committees, affinity groups, and sponsorship partnerships while translating data insights into actionable organizational priorities.
Requirements
Requires a Bachelor's degree in business or a related field, with a CPA preference and at least 5 years of relevant experience. Candidates must have a deep understanding of the accounting firm landscape and the ability to manage complex projects and volunteer relationships.
Full job description
Position Summary
The Membership and Programs Strategy Manager serves as PICPA’s lead expert on member needs, engagement, and the evolving CPA profession. This role combines member insight, relationship management, and strategic leadership to inform organizational priorities, drive member value, and shape future membership strategies. Byleveragingrelationships, data, and market trends, the Manager translates insights into actionable recommendations, impactful programs, and sustainable growth initiatives.
The Manager leads complex, cross-functional projects and initiatives that strengthen member engagement, support organizationalobjectives, and ensure PICPAremainsresponsive to the changing needs of the profession.
With a deep understanding of the CPA profession and member experience, the Manager cultivates strong relationships with members, firm leaders, employers, and volunteers. Theymaintaina forward-looking perspective onemergingtrends, translating industry insights into innovative programs, services, and engagement strategies that advance PICPA’s mission and long-term success.
Responsibilities
Membership Expertise, Growth &Engagement
Serve as PICPA's internal expert on member needs, behaviors, and emerging trends byleveragingrelationships, feedback, engagement data, and HubSpotinsights.
Developand execute membership strategies for key audiences, including individual members, firms, and employers, to support recruitment, retention, engagement, and revenue growth.
Evaluate membership performance through qualitative and quantitative data, providing recommendations to enhance member value, scalability, and organizational impact.
Lead growth initiatives targeting non-member CPAs and under-engaged segments, translating research and insights into actionable strategies and programs.
Apply member insights to inform organizational priorities, program development, budgeting, resource allocation, and strategic planning.
Build andmaintaintrusted relationships with members, firm liaisons, and firm leadership to strengthen engagement andidentifyemerging opportunities.
OverseePrograms, Committees and Affinity Groups
Overseemembercommittees and affinity groups to emphasize industry-focused discussion, peer learning, and meaningful member engagement.
Evaluate and refine group structures and processes to improve consistency, effectiveness, and member value.
Ensure volunteer engagement models align with member needs and PICPA’s strategic priorities whileremainingscalable and sustainable.
Oversee the planning, execution, and evaluation of targeted programs and initiatives supporting member engagement and professional growth.
Ensure program and content decisions are informed by documented member insights rather than anecdotal feedback alone.
Partner with internal teams to align content strategy with member needs, market trends, and long-term organizational goals.
Sponsorships& Member Benefit Management
Oversee the strategy and lifecycle of member benefit partnershipsand sponsorshipsensuring alignment with member needs and PICPA priorities.
Evaluate, implement, and measure exclusive member offerings in collaboration with internal teams.
Serve as key contact for top level sponsors and overseeteamworking with all other sponsors and partners.
Lead, coach, and developdirect report(s),fosteringaccountability, growth, and operational efficiency.
Applies critical thinking, sound judgment, and professional experience to develop strategies, improve operations, and achieve organizational goals whileoperatingwith a high degree of independence.
Direct complex, cross-functional projects from concept through execution,leading with a clear strategic point of view.
Develop andmaintainproject plans, timelines, budgets, and performance metrics to ensure successful delivery and continuous improvement.
Data Analysis, Insight Translation & Decision Support
Collaborate with data and technology teams to design, interpret, and applyPowerBI, Aptify, and HubSpot reporting related to engagement, retention, and participation.
Translate data and qualitative insights into clear narratives, recommendations, and strategic options for leadership.
Monitor trends in membership, engagement, and volunteer participation to proactivelyidentifyrisks and opportunities.
Education Requirements
Bachelor’s Degree in business, communications, learning, organizationaldevelopmentor a related field
CPA prefered.
Required Skills
Exceptional interpersonal skills to manage volunteermembersand subject matter experts, as well as internal constituents
Exceptional organizational skills to manage workflow and content calendar
5+ years ofrelevantexperience
Understanding of accounting firms, experience working at these firms is preferred.
Understanding of CPA landscape, including CPE and general accounting topics and trends
Serve as a role model to the team and the organization through positivity, problem solving, proactive communication, goal orientation, and innovation
Experience creating goals, managing to goals, and achieving individual, team, and organizational goals
Attentive management style, detail orientation, problem solving, productivity focus
Ability to lead and communicate cross-functionally with all teams
A natural curiosity andskepticism, helping lead you to experiments and tests in the name of improvement
This role requires a level of travel of approximately 30% of the year.
Inspire students to pursue careers in accounting and provide educational, motivational, and financial support.
Industry
Accounting
Company size
2-10 employees
Founded
2017
Headquarters
Philadelphia, Pennsylvania
LinkedIn followers
274
The Pennsylvania Institute of Certified Public Accountants (PICPA) is the premier accounting association for CPAs in Pennsylvania. In 2017, the PICPA developed the Pennsylvania CPA Foundation to inspire students to pursue careers in accounting and to provide educational, motivational, and financial support to those working to attain the CPA credential. The Pennsylvania CPA Foundation reaches more than 8,000 students and educators annually, providing awards and scholarships, career awareness opportunities, CPA Exam guidance, and diversity and inclusion initiatives.
Make an investment in your profession and support the next generation of CPAs with a donation to the Pennsylvania CPA Foundation at www.picpa.org/donate.
Offices: 1801 Market St, Philadelphia, Pennsylvania, US
How much do Marketing jobs in Philadelphia, PA pay?
Based on 240 listings with disclosed salaries, most marketing jobs in Philadelphia, PA pay between $54k–$139k per year. Individual offers vary with seniority, company size, and specialization.
How many Marketing jobs are open in Philadelphia, PA right now?
There are currently 533 open marketing positions in Philadelphia, PA listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Philadelphia, PA?
Companies currently hiring include Publicis Groupe Holdings B.V., EAB, Klick, Comcast, Aramark Healthcare+, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Philadelphia, PA?
Yes — 235 of the 533 open marketing positions offer remote or hybrid work (58 remote, 177 hybrid).
How do I apply for Marketing jobs in Philadelphia, PA?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.