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Coordinate and execute merchandising strategies for JetBlue's co-brand credit card across digital channels including the website, mobile app, and email. Manage campaign calendars and track performance metrics to optimize customer acquisition and engagement.
Requires a Bachelor's degree or equivalent experience and at least two years of experience in digital merchandising, CRM, or project management. Must possess strong analytical skills and the ability to collaborate across multiple cross-functional teams.
Position Summary:
The Analyst, Cobrand Merchandising plays a critical role in planning, coordinating, and executing merchandising strategies that drive acquisition and engagement for JetBlue's co-brand credit card across owned digital marketing channels. This role serves as the primary coordinator ("quarterback") for co-brand merchandising initiatives across JetBlue.com, the JetBlue mobile app, email, and push notification channels, ensuring campaigns are executed accurately, on time, and aligned with business priorities.
The Analyst partners closely with Loyalty (Cobrand), E-Commerce, CRM, Lifecycle Marketing, Creative Services, Product, Analytics, and Marketing teams to coordinate campaign calendars, prioritize merchandising opportunities, and deliver consistent customer experiences across owned digital touchpoints. This role also owns ongoing merchandising performance management, identifying optimization opportunities that improve acquisition performance and help the business meet or exceed forecasted goals.
The ideal candidate is highly organized, collaborative, detail-oriented, and comfortable managing multiple stakeholders and deadlines in a fast-paced environment. They demonstrate strong project management skills, analytical thinking, and embody JetBlue's values of Safety, Caring, Integrity, Passion and Fun.
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JetBlue — New York's Hometown Airline — was born at JFK in 1999 with the mission of bringing humanity back to air travel, and is now a leading carrier in NYC, Boston, Fort Lauderdale, Orlando, and San Juan. JetBlue serves 40M+ customers annually, with low fares and award-winning service to 100+ destinations on both sides of the Atlantic. Questions? We’ve got you. Visit jetblue.com
Offices: 27-01 Queens Plaza North, Long Island City, New York 11101, US · 8265 Hangar Blvd, Orlando, Florida 32827, US · 6322 South 3000 East, Suite G10, Salt Lake City, Utah 84121, US
Based on 5086 listings with disclosed salaries, most marketing jobs in New York, NY pay between $70k–$180k per year. Individual offers vary with seniority, company size, and specialization.
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