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The specialist will manage Zoe's social media presence across multiple platforms and lead the email marketing strategy using HubSpot. They are responsible for creating content calendars, engaging the community, and running experiments to improve conversion rates.
Requirements
Candidates need 1-2 years of experience in digital marketing with a proven track record of growing audiences. Proficiency in HubSpot or similar email platforms and strong writing skills are required.
Full job description
About Zoe
Zoe is an end-to-end wealth platform that helps clients grow and protect their wealth through innovative technology and exceptional client service. Zoe has raised a total of $45M in venture capital and is backed by Sageview Capital and the Opportunity Fund. In addition, former and current operators from JP Morgan, BlackRock, Charles Schwab, Uber, and DoorDash are part of the cap table.
We have a strong leadership team with over 20 years of industry experience at firms like Morgan Stanley, JP Morgan, Merrill Lynch, Principal, and Learnvest. We offer the excitement of a rapidly growing company with the stability of a tenured leadership team and board. We have offices in New York and Bogota, Colombia.
We move fast. We set the bar high. And we're looking for someone who does too.
Team: Marketing
Location: New York, NY
Reports to: Head of Marketing
About the Role
We are looking for a Social Media and Email Marketing Specialist who cares deeply about results. Not just posting content but building real community and driving real growth. This person owns Zoe's social media presence and email marketing day-to-day. They know how to work with creative partners, write in a brand voice, and turn every send and every post into a lesson that makes the next one better.
What You'll Own
Social Media
Run Zoe's social media channels across all active platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok).
Work closely with external content creation agencies, keeping them on brief, on brand, and on time.
Build and maintain a content calendar that supports campaigns and key announcements.
Engage the community every day: respond to comments, answer DMs, and start real conversations with our audience.
Spot trends fast and turn them into on-brand opportunities for Zoe.
Track performance weekly, report clearly, and adjust with purpose.
Email Marketing
Own Zoe's email marketing strategy inside HubSpot
Write and design newsletters that people actually want to read
Run experiments constantly (subject lines, send times, formats, segmentation) to improve opens, clicks, and conversions
Analyze every send, pull the key insights, and use them to make the next one better
What We're Looking For
You are hungry. You do not wait to be told what to do next. You see something that can be better, and you go fix it. You bring energy and attention to detail in equal measure.
You bring:
1-2 years of experience in social media, email marketing, or digital marketing
A track record of growing audiences or improving campaign results through your own work
Strong writing skills and an instinct for tone and brand voice
Hands-on experience with at least one major social platform (Instagram, LinkedIn, TikTok, or YouTube)
Experience with HubSpot or a similar email platform (Mailchimp, Klaviyo, or similar)
Comfort reading data and turning it into clear takeaways
A bias for action. You test, learn, and move fast
Nice to Have
Experience in fintech, personal finance, or consumer brands
Familiarity with managing agencies or freelancers
Basic understanding of paid social to complement organic efforts
Why Zoe
High-growth fintech with real venture backing and a proven product
A role with real ownership from day one
Competitive salary & benefits
A front-row seat to how a fast-growing fintech scales its brand
Benefits
Estimated Base Salary Range: $80,000- 100,000 depending on experience, skills, training, certifications, and education.
Healthcare, Dental & Vision Coverage
Commuting & Gym benefits
401(K)
3 weeks PTO
Breakfast provided on Tuesdays, Lunch provided on Fridays
As an early member of our team, you'll have a rare opportunity to influence the culture of a fast-growing company.
Zoe is the modern wealth planning platform that allows you to work with trusted advisors nationwide.
Industry
Financial Services
Company size
11-50 employees
Founded
2018
Headquarters
New York, New York
LinkedIn followers
10,133
Total funding
$46M
Zoe is a wealth platform with the mission to help grow and protect clients’ wealth. Zoe’s platform brings account opening, funding, automated rebalancing, tax-loss harvesting, direct indexing, and commission-free fractional trading into one cohesive advisory experience.
Our Team’s Core Values
1. Put the client first
The first question we ask ourselves is, “How does this help the client?”
2. Act with urgency
We don’t leave for tomorrow what can be done today
3. Act like an owner
We're fully accountable for our actions and the first to own up to our mistakes.
Offices: 666 Third Ave, 6th Floor, New York, New York 10017, US
Based on 5378 listings with disclosed salaries, most marketing jobs in New York, NY pay between $70k–$180k per year. Individual offers vary with seniority, company size, and specialization.
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