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Business Development Representative (Leads Generation Specialist) – North America
New York, New York, United States · On-site
$45k–$65k/yr
Mid level$1M raised
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$90k–$100k/yr
Full-time
bachelor degree
Posted 51d ago
~40 hrs/week
Responsibilities
The role involves developing and implementing media plans across linear, streaming video, and audio to meet client performance goals. It also requires managing campaign pacing, negotiating high-quality buys, and mentoring junior team members.
Requirements
Candidates must have a Bachelor's degree and at least 4 years of progressive experience in media planning and buying. Proficiency in Excel and experience with media research tools or buying software is highly preferred.
Full job description
Summary:
If you are a media-focused individual with an emphasis on team culture, planning, and buying experience around performance goals, this role is for you! As the ideal candidate, you will have a firm understanding of developing media plans, making media buys that support client business objectives, understand how to manage campaigns, and be able to mentor and assist in managing team members and projects. Most importantly, be fun to work with!
Forms of media are television, streaming video/CTV, and audio.
Core Accountabilities:
Have active experience in Direct Response, performance media, streaming video and audio, general market media buying
Build media plans across linear and/or streaming video where needed
Implement media plans and strategies across different types of clients and goals
Manage and maintain linear and/or streaming video and audio campaigns to ensure that goals and pacing are being met (budgetary, TRPs, impressions, CPO/CPL/ratio, CPP, CPM, etc.)
Engage confidently with clients to discuss media topics surrounding linear and/or streaming video and audio, etc.
Reallocate spending by station/network/publisher, as needed, and work closely with associates, buyers, directors, and other supervisors to proactively manage spending and pacing across media campaigns
Negotiate and purchase high-quality, profitable buys across linear and/or streaming video and audio as needed
Deep vendor expertise, including keeping track of current ratings trends, pricing fluctuations, programming content and changes, demographics of your vendor, available opportunities, makegoods, etc.
Regularly communicate details about buys, stations clearances/options, marketplace updates, and research with other supervisors and Directors to help make good buying decisions
Maintain media-buy clearances while meeting client goals; review pre- and post-logs to estimate clearances on a daily basis
Resolve discrepancies in a timely manner, and complete assignments and/or agreements within deadlines
Analyze media and reports
Ensure that the SVP, VP, directors, and other supervisors are aware of any and all campaign updates/issues and media buys
Coordinate cross-department collaboration to ensure clients’ needs and various deadlines are being met
Aid and build in the career development and mentorship of coordinators, associates, and buyers. Oversee personnel as needed.
Understand what other departments do and how the Media Investment department fits into the company as a whole
Have a basic understanding of MediaMath (CPO, Ratio, CPC, CPP, CPM ROI, etc.) and know how to build a buy and plan media when given goals, such as TRPs, CPP, CPM, impressions, etc.
Have experience buying local market across linear and audio—all preferred but not required.
Work on and/or oversee other miscellaneous projects and reports as needed
Academic/EducationalRequirements:
Bachelor’s degree (B.A.) and 4+ years of progressive experience in planning and/or buying media
Required Skills/Experience:
4+ years of experience in a media buying and planning role, both in linear and/or streaming video and audio (national DRTV experience (preferred but not required)
Solid technical and negotiating skills
Detail-oriented and accurate with numbers
Working knowledge of Mediaocean buying software and TechEdge planning software (preferred but not required)
Proficient at problem-solving and brainstorming for thoughtful solutions
Intermediate proficiency with Excel and other Microsoft Office applications
Experience in using various media research tools, such as Kantar, Nielsen, Innovid, and SRDS (preferred but not required)
#LI-HYBRID
Related keywords
Direct ResponseCTVLinear TVAudio MediaMediaoceanTechEdgeKantarNielsenInnovidSRDSTRPsCPOCPLCPPCPMROI
Brand led. Demand driven. Impact obsessed(sm). Quigley is built to meet modern marketing needs.
Industry
Advertising Services
Company size
51-200 employees
Founded
2002
Headquarters
Los Angeles, CA
LinkedIn followers
20,151
Quigley-Simpson solves modern marketing problems that drive brand growth. We believe that a strong brand is integral to the consumer purchase decision and that it can be both created and leveraged along the entire purchase cycle.
We craft insight-driven solutions that cut through the complexity of today’s customer journey while maximizing your media investments across all touch points and channels. By translating brand equities into compelling ideas that connect consumers to your brand, we drive demand for your products and services to fuel revenue growth.
Headquartered in Los Angeles with an office in NYC, we are an independent, female-owned, 150-plus-person agency. Our commitment to creative and executional excellence has led to our roster of blue-chip clients, from Fortune 500 to growth companies.
Offices: 11601 Wilshire Blvd.,, 7th Floor, Los Angeles, CA 90025, US · 405 Lexington Ave., 8th Floor Suite 831, New York, NY 10174, US
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