Assistant/Associate Director of Programmatic Advertising - Executive Marketing Strategy
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Assistant/Associate Director of Programmatic Advertising - Executive Marketing Strategy
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$80k–$95k/yr
Full-time
Medical, Dental, Vision, Basic And Supplemental Life, Short-term And Long-term Disability, Accidental Death And Dismemberment
Posted 44d ago
~40 hrs/week
Responsibilities
Oversee the planning, execution, and optimization of full-funnel programmatic advertising campaigns for numerous publishing groups. Manage a small team and collaborate with the Director of Advertising to build out ad tech infrastructure and workflows.
Requirements
Requires extensive experience with programmatic platforms like Meta, Amazon, Google, TikTok, and Reddit. Must possess strong data analysis skills, the ability to manage large budgets, and proven leadership capabilities.
Full job description
The Assistant/Associate Director of Programmatic Advertising is a self-starting and data driven professional with experience across multiple programmatic platforms such as Amazon, Facebook, Google, TikTok, Reddit, and more.
This individual will report to the Director of Advertising within the Executive Marketing Strategy department and manage a team of 2 to oversee the planning, execution, optimization, and reporting for all adult programmatic campaigns at HBG and advise on best practices with the children’s advertising team.
They will also work closely with the Director on big-picture responsibilities such as structuring workflows, leading strategy & budgeting, and developing positive communications practices and relationships with HBG’s imprints.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Oversee planning, execution, and optimization for full-funnel programmatic advertising campaigns for around 20 publishing groups bringing hundreds of frontlist titles per year to market in addition to a backlist of bestselling and acclaimed titles
Utilize internal reporting tools to develop a data-driven basis for recommendations and planning and continually test new ideas, practices, and trends to bring HBG’s work to the next level
Collaborate with title marketers to establish campaign goals and audience targets and ensure that they have a robust understanding of the campaigns that are in-market
Using HBG’s data & reporting resources, upkeep a reporting workflow with an eye toward profitability and KPIs that also sets imprint marketers up for success in internal and external meetings
Continually stay abreast of leading and emerging marketing practices in both the publishing and other industries and share best practices across HBG within reports, newsletters, and/or internal meetings
Assist advertising director with the infrastructural build-out of the programmatic advertising division that allows for innovative and flexible work and high-touch collaboration with imprint advertising liaisons
Assist advertising director with development of ad tech infrastructure across new and existing programmatic platforms
KNOWLEDGE, SKILLS, & ABILITIES REQUIRED
Experience with numerous programmatic platforms such as Meta, Amazon, Google, TikTok, and Reddit
Experience with project management software is a plus
Understanding of digital ads statistics, benchmarks, and reporting and the ability to communicate and action that information to push the envelope of HBG’s work and develop audience insights and targeting strategies that grow and convert author’s audiences
Ability to analyze trends in sales and marketing and to use research to contribute to the creation of proactive marketing campaigns and plans
Ability to transition between innovative and data-driven brainstorm and high attention to details and deadlines
Ability to manage a small team and educate younger team members on platform techniques
Ability to manage large budgets effectively, accurately, and with strong ROI
Exceptional communication skills, both verbal and written, with aptitude to communicate effectively in both individual and group settings regardless of audience
Drives change and innovation by improving work product or process, and challenges established norms where appropriate
Proven ability to build supportive and constructive relationships within and outside of the organization; takes the lead in inspiring others to work together for mutual benefit
Please submit a resume and cover letter to be considered for this position.
This role is based in our New York office. Employees are expected to work on-site three days per week in accordance with our hybrid work model. Candidates must be able to reliably commute to the office.
The compensation for this position is $80,000-$95,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.
Hachette Book Group (HBG) is a leading U.S. trade publisher and a dynamic place to work!
Industry
Book and Periodical Publishing
Company size
1,001-5,000 employees
Headquarters
New York, NY
LinkedIn followers
158,026
Hachette Book Group (HBG) is a leading U.S. trade publisher dedicated to making it easy for everyone to discover new worlds of ideas, learning, entertainment, and opportunity. As part of Hachette Livre, the world’s third-largest trade and educational publisher, HBG is home to dozens of esteemed imprints including Little, Brown and Company, Little, Brown and Company for Young Readers, Grand Central Publishing, Orbit, Basic Books Group, and Workman Publishing. We publish across all formats and genres including fiction, nonfiction, cookbooks and books for young readers—as well as audiobooks, puzzles, games, stationary, calendars, and other book-related products that inspire and engage readers of all ages.
We provide custom distribution, fulfillment, and sales services to other publishers. HBG is headquartered in New York City, with additional offices in Boston, MA; Lebanon, IN; Nashville, TN; Boulder, CO; North Adams, MA; Berkeley, CA; Philadelphia, PA; Portland, OR; and Chapel Hill NC. Hachette Book Group Canada, our marketing and publicity company, is based in Toronto.
HBG’s mission is guided by four strategic pillars: Understanding Consumers, Changing the Story, Owner Mentality, and Growth Mindset. These values shape how we publish, how we operate, and how we support our authors, employees, and readers. We’re committed to publishing content that resonates and fostering a culture of equity, inclusion, and belonging; for our staff, authors, and partners alike. Our DEI efforts include employee resource groups, inclusive hiring practices, and publishing programs that amplify historically underrepresented voices.
We’re proud to offer a dynamic and collaborative workplace where creativity is values, innovation is encouraged, and every team member plays a role in shaping the future of publishing.
Visit hachettebookgroup.com to learn more and follow HBG on Facebook, Instagram, LinkedIn, Threads, TikTok, X.com, Pinterest, and YouTube.
Offices: 1290 Sixth Avenue, New York, NY 10104, US · 53 State Street, Boston, MA 02109, US · One Franklin Park, 6100 Tower Circle, Suite 210, Franklin, TN 37067, US · 121 N. Enterprise Blvd, Lebanon, IN 46052, US · 1700 4th St, Berkeley, California 94710, US
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