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Skills: Consumer Insights, Market Research, Brand Strategy, Data Storytelling, Quantitative Research
About Mammoth Brands Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to…
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Executive Director - Marketing Delivery Director - Wealth Management Marketing Controls
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Senior+$1.6B raised
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Understood
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$155k–$170k/yr
Senior
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$148k–$160k/yr
Full-time
bachelor degree, postgraduate degree
Medical Coverage, Dental Coverage, Vision Coverage, 401k Match, Equity In Mammoth Brands, Flexible Time Off
Visa sponsorship available
Posted 40d ago
~40 hrs/week
Responsibilities
Lead consumer learning for Lume and Mando brands to identify growth opportunities and inform brand strategy. Translate business questions into actionable research and communicate insights to cross-functional partners and senior management.
Requirements
Requires a Bachelor's degree and 7+ years of progressive experience in consumer insights, preferably within FMCG, beauty, or personal care. Must be a skilled data storyteller comfortable using DIY research tools and maintaining objectivity.
Full job description
About Lume and Mando
Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.
Lume and Mando are part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.
About the Team
The Centralized Insights & Analytics team at Mammoth Brands works cross-functionally to understand our performance within the context of all that we do – our retail & digital tactics, the marketing investments we make, and how we ultimately serve our customers. The team is focused on providing objective reporting & guidance for the Harry’s, Flamingo, Lume, and Mando brands.
About the Role
We are seeking a creative and curious insights expert to lead consumer learning for the Lume & Mando brands and help keep us on the leading edge of the Women’s and Men’s odor control categories. As a Senior Manager of Insights, you will represent the voice of our consumers and be the expert on category consumers and the competitive market to inform decisions that unlock brand growth opportunities. This role will be based at our headquarters in New York. You will report into the Sr. Director of Insights.
What you will accomplish:
Be the expert in understanding our core consumer segments (attitudes, behaviors, values) and emerging trends likely to influence their future habits
Influence our brand strategy and build a learning roadmap to uncover deep insights, consumer pain points and unmet needs that unlock meaningful innovation and strengthen brand equities to reinforce our competitive advantage
Partner with our brand marketing, innovation, and retail/DTC teams to identify and optimize initiatives, products, and communications that delight key segments throughout their omni-channel journey
Translate business questions into clear research objectives and scope projects to deliver actionable learning with positive business impact. Execute and manage multiple primary market research projects simultaneously and deliver high impact results on agreed to timelines
Effectively synthesize and communicate insights from all work to the brand teams, cross-functional partners, and senior management by distilling results to essential learning and recommendations that enable rapid decisions
Enhance insights processes and approaches to continuously strengthen the breadth and quality of our insights about our consumers and categories
This should describe you:
Bachelor’s degree required, Master’s Degree/MBA is preferred.
7+ years of progressive experience in consumer insights, with a track record of executing high impact research studies of varying complexity
Prior experience in FMCG, beauty, personal care or lifestyle brands is preferred
Insights thought leader – You are the go to when it comes to knowing exactly how to get deep and actionable learning about the consumer, and constantly evaluate approaches that could yield stronger learning
Curious, nearly to a fault – Your insatiable desire to get beyond surface level learning and uncover true insight is fueled by asking 2nd, 3rd and 4th order questions
Crafty and creative – you look for creative solutions and aren’t afraid to get scrappy when appropriate. You are focused on delivering against learning objectives and timelines and build research approaches to suit.
Self-Sufficient - You are comfortable using DIY quantitative and qualitative research tools with strong experience in category, brand, advertising, innovation, and shopper insights
Skilled data storyteller – You are comfortable weaving together disparate sources of information into a holistic story with strong recommendations based on market trends and consumer facts
Unwaveringly objective – You represent the voice of the consumer in all situations, especially when learning is counter to initial hypotheses or expected outcomes
You take great pride in your work, but don’t take yourself too seriously
Benefits and perks
Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
L&D stipend
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from all of our brands
The Mammoth Brands working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom!
We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $147,500-$160,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.
Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
If visa sponsorship is required for work authorization, please note that Mammoth Brands in collaboration with immigration counsel will manage and submit all necessary legal filings on behalf of the candidate.
Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. We launched in 2013 and helped redefine the shaving experience and pioneer the earliest era of direct to consumer in the process. Since then, Harry’s has become the #2 shave brand globally and expanded to offer products for every step in our customer’s routine. We’re also on a mission to ensure guys have access to quality mental health care. To date, Harry’s has helped connect over 2 million men to quality mental health resources.
Harry’s is part of Mammoth Brands, the modern CPG company. Driven by a mission to “Create Things People Like More,” the company’s growing family of brands—Harry’s, Flamingo, Lume, Mando, and Coterie—offers exceptional products that speak to today’s consumer, and as a result have become an essential part of millions of people’s daily routines.
Offices: New York, US
RazorsShaving ProductsGroomingEcommerceDesignUser ExperienceConsumer Productsand Personal CareConsumer GoodsLifestyle
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