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Principal Analyst, Marketing, Media & Ad Tech Briefings
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$198k–$237k/yr
Full-time
401(k) Matching, Professional Growth Stipend, Udemy Access, Paid Parental Leave, Fertility Support, Date Stipend
Posted 28d ago
~40 hrs/week
Responsibilities
Lead the research strategy and roadmap for the Growth product group to optimize paid experiences and international expansion. Collaborate with cross-functional partners to deliver high-impact, actionable insights that drive product decision-making.
Requirements
Requires 6+ years of user research experience, including 2-3 years in consumer-facing products and expertise in monetization or zero-to-one products. Must be proficient in quantitative tools like R, SPSS, or Looker and possess strong mixed-methods research skills.
Full job description
Hinge is the dating app designed to be deleted
In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.
About the Role
Hinge is hiring a Lead Researcher, Growth, to improve user experiences on Hinge around the globe and drive product excellence within Hinge’s Growth product group. In your role, you’ll focus on understanding how our paid experiences can better help people go on great dates, how premium features serve different communities, and how to leverage experiments to optimize current offering and messaging.
\nResponsibilities
Lead research strategy: Build and drive the research roadmap for Growth product teams, ensuring that research informs product decision making and drives product strategy.
Develop and execute end-to-end research: Conduct end-to-end research using appropriate methods that range from strategic to iterative and evaluative to help the team achieve goals.
Growth experience: including research into international expansion, monetization and/or merchandising.
Building inclusive products: Experience thinking through different audiences’ needs, pain points and behaviors, including working with accessibility needs in mind.
Being a strategic cross-functional partner: Work in close collaboration with other researchers and cross-functional partners (i.e., product managers, designers, data scientists, customer experience, marketing and brand strategy) to identify key research questions and prioritize projects in the short and long term.
Deliver high-impact insights at velocity: Generate actionable insights that help teams make decisions and build momentum towards our mission.
Champion culture and clarity: Model honest, empathetic communication and help cross-functional partners navigate ambiguity with confidence and care.
What We're Looking For
6+ years of user research experience, including 2-3 years of experience in a consumer-facing product research role.
Experience working on monetization, subscriptions or new revenue streams or zero-to-one products.
Mixed methods with a strong quantitative (e.g., survey, experimental) skills and expertise with measuring sentiment in experiment frameworks.
Proficient in data manipulation, analysis, and dashboard creation with R, SPSS, and/or Looker (or similar statistical software.)
Strong communicator, committed to telling clear and compelling stories with data.
Proactive at building and sustaining trusting, successful relationships with cross-functional partners (e.g. data science, customer experience, product management, design, engineering, marketing.)
Eager to learn from, collaborate with, and mentor other researchers.
Champions team culture in authentic, courageous, and empathic ways.
\n
$207,000 - $254,000 a year
Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in New York City. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
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#LI-CH1
As a member of our team, you’ll enjoy:
401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
Professional Growth: Get an annual Learning & Development stipend once you’ve been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
Parental Leave & Planning: When you become a new parent, you’re eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)
Fertility Support: You’ll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide a stipend towards fertility preservation. You and your spouse/domestic partner are both eligible.
Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.
ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Raices, Women/Nonbinary, Parents —that hold regular meetings, host events, and provide dedicated support to the organization & its community.
At Hinge, our core values are…
Authenticity: We share, never hide, our words, actions and intentions.
Courage: We embrace lofty goals and tough challenges.
Empathy: We deeply consider the perspective of others.
Diversity inspires innovation
Hinge is an equal-opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.
Match Group is on a mission to spark meaningful connections for every single person worldwide. Our portfolio of brands—including Tinder, Hinge, Match, OKCupid and more—meets people wherever they are in their relationship journey, increasing the likelihood of great dates and genuine connection.
Since pioneering online dating over 20 years ago, hundreds of millions of people from all ages, races, genders, sexual orientations, and backgrounds have used our apps to find meaningful relationships. Today, one-third of marriages begin on one of our platforms. We remain on the cutting edge of bringing people together, revolutionizing the way they connect across more than 40 languages worldwide.
Learn more about our brands at www.mtch.com.
Based on 5275 listings with disclosed salaries, most marketing jobs in New York, NY pay between $70k–$180k per year. Individual offers vary with seniority, company size, and specialization.
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