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Skills: Media Planning, Strategic Planning, Convergent TV, Audience Intelligence, AI Tool Integration
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Develop data-driven media strategies and audience-first plans for linear and streaming TV advertising. Lead RFP responses and create scaling and scenario plans to drive client growth and measurable outcomes.
Requirements
Requires 5+ years of experience in media or strategic planning within linear TV, streaming, or digital video. Must have a strong understanding of the convergent TV landscape and a demonstrated drive to incorporate AI into planning workflows.
Full job description
Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.
That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards, as well as honors from Digiday (Best Connected TV Platform), AdExchanger (Most Innovative TV Advertising Technology), and Business Insider (Hottest AdTech Companies). Tatari has also been recognized as the Best Place to Work by Inc. Magazine. Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.
About the Role TV advertising has never had more data behind it. At Tatari, we've spent years developing proprietary technology and measurement tools that give brands a clearer picture of what's actually working on TV. Now we're looking for someone who can put that intelligence at the center of every media plan we bring to clients.
As a Convergent TV Planner, Strategy & Insights, you'll play a central role in shaping media strategy across the full client lifecycle — from competitive RFPs and new business pitches to scaling plans for existing clients and forward-looking scenarios that show brands exactly where they can grow and how to get there. In every case, your work starts with the audience, the data, and the 'why' — and ends with a strategy that connects audience intelligence to measurable outcomes.
What sets this role apart is how you'll work. You'll bring together audience intelligence, competitive insights, and AI-powered tools to build strategies that go beyond channel selection and the platform, data, and support to back those recommendations.
Media Strategy & Audience Intelligence
Develop audience-first media strategies grounded in data, competitive insights, and marketplace intelligence
Leverage Tatari's proprietary measurement tools alongside third-party audience platforms to identify where a client's target consumer actually watches, and build a media plan around that
Use AI tools to surface audience insights, identify patterns across campaigns, and pressure-test strategic assumptions — treating AI as a thinking partner, not just a production tool
Craft clear, compelling narratives that connect strategy to outcomes — giving clients a confident answer to the question "why this plan"
Planning & Proposal Development
Lead RFP responses from brief intake to submission, managing timelines and coordinating inputs from various stakeholders
Develop scaling plans for existing clients that show a clear path from where they are today to where they can grow, with the strategic rationale to back it up
Create forward-looking scenario plans that help clients visualize their media investment potential across different budget levels and objectives
Build pricing models, budget allocations, and investment recommendations that align with client KPIs and Tatari's measurement framework
Translate complex media strategies into client-ready visuals and executive summaries
Innovation & Process
Be an AI champion, incorporating AI tools into the planning workflow — identifying where automation and intelligence can raise the quality of output without sacrificing strategic rigor
Create reusable pitch materials including one-pagers, case studies, vertical playbooks, and capability decks
Contribute to building a repeatable, scalable planning system — maintaining RFP templates, response libraries, and best practice documentation for internal training
Track proposal performance and win/loss patterns to continuously sharpen strategy and improve future submissions
Required Qualifications
5+ years of experience in media planning, strategic planning, or client strategy role in within linear TV, streaming, or digital video
Working knowledge of the convergent TV landscape — linear fundamentals (dayparts, networks, ratings, reach/frequency) and the streaming/CTV ecosystem (platforms, targeting, measurement)
A genuine curiosity about AI and how it can make media planning smarter — with hands-on experience or a demonstrated drive to build it
Proven track record developing strategic media proposals and supporting new and existing business growth
Experience working directly with brands, agencies, or advertisers in a client-facing capacity
Ability to manage multiple workstreams simultaneously without losing strategic quality or missing deadlines
Curiosity and desire to learn, with particular emphasis for AI
Preferred Qualifications
Knowledge of audience measurement platforms (Nielsen, Comscore, VideoAmp, iSpot, etc.)
Familiarity with attribution and conversion measurement for video campaigns
Background in agency planning, network sales planning, or DSP/programmatic environments
Experience developing vertical-specific media strategies (CPG, fintech, DTC, health & wellness, etc.)
Exposure to Salesforce or similar CRM platforms
Benefits
Total compensation ($80,000-110,000/Annually)
Equity compensation
Health insurance coverage for you and your dependents
401K, FSA, and commuter benefits
$150 monthly spending account
$1,000 annual continued education benefit
$500 Newbie Productivity Perk
Unlimited PTO and sick days
Monthly Company Wellness Day Off
Snacks, drinks, and catered lunches at the office
Team building events
Hybrid RTO of 2 days per week in office.
At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.
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Related keywords
Linear TVStreaming TVCTVAIMachine LearningNielsenComscoreVideoAmpiSpotSalesforceCRMAttributionConversion MeasurementProgrammaticDSPMedia Buying
Tatari is building the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Clients include Made In, Daily Harvest, Wpromote, and Fubo. Recognized by Business Insider as one of the Hottest Ad Tech Companies of 2023 and by Digiday as the Best CTV Platform of 2024, Tatari is headquartered in San Francisco with further offices in Los Angeles and New York. For additional information, please visit tatari.tv
Offices: 23 Geary St, Suite 600, San Francisco, California 94108, US
Media BuyingSoftware EngineeringData ScienceTV AdvertisingStatisticsTV MeasurementConnected TVand OTT AdsMedia and EntertainmentSoftware
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