Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bake…
Senior Product Manager, Marketing Data & Technology
Irving, Texas, United States · Hybrid
Senior$31M raised
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$126k–$177k/yr
Full-time
bachelor degree, postgraduate degree
Annual bonus eligibility, Comprehensive benefits package, Paid time off, 401k, Company match
Posted 4d ago
~40 hrs/week
Responsibilities
The Senior Brand Manager will define and lead the brand and portfolio strategy while managing the end-to-end performance and P&L of key business units. They will also oversee the development of insight-driven innovation pipelines and lead integrated marketing plans across all channels.
Requirements
Candidates must have a bachelor's degree, with an MBA preferred, and at least 10 years of experience in marketing or category management within the CPG industry. Strong organizational, communication, and analytical skills using syndicated data are essential for this role.
Full job description
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $126,100 - $176,500
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
#LI-LF1
Position Summary:
We are seeking a visionary, results-driven Senior Brand Manager to lead the strategy and growth in one of our critical businesses. Key brands in the BBU portfolio include Thomas’, Sara Lee, Entenmann’s, Oroweat, Ball Park and Little Bites. The Senior Brand Manager operates as a true business leader, owning the end-to-end performance of the brand, from long-term strategy and innovation pipeline to in-market execution and brand management.
This individual will work closely with our leadership team, will set direction for the business, translating deep consumer, customer and market insights into bold strategies that unlock sustainable growth. The ideal candidate is a solutions-oriented, forward-thinking innovator who has experience leading brands and people. This is an opportunity to shape the future of iconic brands while delivering meaningful business impact in a fast-paced CPG environment.
Key Job Responsibilities:
Define and lead the brand and portfolio strategy, setting a clear vision and growth roadmap aligned with business objectives.
Manage product portfolio and proactively identify key levers to positively impact P&L. Adjust strategy as necessary to achieve revenue, volume, and margin targets.
Lead the development and execution of Integrated Marketing plans across all channels, including advertising, digital, in-store, and partnerships.
Oversee development of insight-driven innovation pipeline for branded portfolio – managing from concept through launch in market.
Oversee internal resources and external agencies tasked with creating effective content and campaigns.
Provide leadership, direction and mentoring to direct reports.
Work in close partnership with Sales teams to identify whitespace opportunities and develop compelling sell-in strategies and materials.
Develop exceptional cross functional relationships to ensure overall commitment to portfolio.
Influence and align senior cross-functional stakeholders (Finance, R&D, Supply Chain, Operations) to deliver integrated business solutions.
Oversee agency partners and internal teams to deliver high-impact, insight-driven marketing programs.
Manage budgets and investments strategically, ensuring effective allocation of resources to maximize ROI.
Monitor brand health and performance metrics, proactively identifying risks and opportunities and adjusting strategies accordingly.
Available for travel (10%) .
Key Behavioral Competencies:
Agility & Resilience: Navigates ambiguity and complexity with confidence, adapting strategies in a dynamic environment.
Curiosity & Growth Mindset: Actively seeks new ideas, perspectives, and continuous learning opportunities.
Talent Development & Coaching: Builds, develops, and empowers high-performing teams through coaching and mentorship.
Key Leadership Competencies:
Situational Adaptability – Adapts approach and attitude in real time, according to the changing demands of different solutions.
Drives Engagement - Creates a climate where people are motivated to do their est to help the organization achieve its objectives.
Ensures Accountability – Holds self and others accountable to meet commitments.
Manages Complexity – Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
Education and Work History:
Bachelor’s level degree, preferably in business or marketing. MBA preferred.
A combination of education, training, and experience that results in demonstrated competency to perform the work may be substituted.
10+ years marketing/category management, Consumer Packaged Goods experience preferred.
Experience leading omnichannel programs and cross-category brand partnerships is a plus.
Excellent organizational and communication (written and oral) skills.
Strong computer skills – MS Office, Excel, PowerPoint.
Experience driving insights from syndicated data (e.g. Nielsen, Circana) and primary/secondary research.
The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
With many of America’s most beloved bread and sweet baked goods brands, we are the nation’s leading baking company!
Industry
Food and Beverage Manufacturing
Company size
10,001+ employees
Headquarters
Horsham, Pennsylvania
LinkedIn followers
293,803
Total funding
$1.3B
Have you ever started your morning with a Thomas’® English muffin or bagel? Or bitten into the perfect slice of Sara Lee® bread? Do you break open a fresh box of Entenmann’s® donuts at family gatherings? If so, you’re already a fan of Bimbo Bakeries USA – the powerhouse behind these iconic brands!
Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 39 countries. Bimbo Bakeries USA employs 20,000 associates across the Country in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal.
Offices: 355 Business Center Dr, Horsham, Pennsylvania 19044, US · 255 Business Center Dr, Horsham, PA 19044, US
Snack FoodE-CommerceHealth CareRetailFood and Beverage
Based on 104 listings with disclosed salaries, most marketing jobs in Irving, TX pay between $65k–$184k per year. Individual offers vary with seniority, company size, and specialization.
How many Marketing jobs are open in Irving, TX right now?
There are currently 234 open marketing positions in Irving, TX listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Irving, TX?
Companies currently hiring include Citi, Gartner, 7-Eleven, Signet Jewelers, Adelphi Group, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Irving, TX?
Yes — 91 of the 234 open marketing positions offer remote or hybrid work (12 remote, 79 hybrid).
How do I apply for Marketing jobs in Irving, TX?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.