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Cushman & Wakefield
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The Senior Marketing Consultant will develop data-driven talent attraction strategies and serve as a strategic partner to five business units. They will lead cross-functional initiatives and collaborate with HR and Talent Acquisition to optimize recruitment marketing investments and hiring outcomes.
Requirements
Candidates must possess strong consulting, stakeholder management, and analytical skills with expertise in recruitment marketing channels and technologies. Experience in managing recruitment marketing investments, vendor oversight, and campaign performance analysis is highly preferred.
Full job description
Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
As a Senior Marketing Consultant, you will serve as a strategic recruitment marketing partner to five business units, developing data-driven, insight-led talent attraction strategies aligned with Caterpillar's enterprise priorities and Employee Value Proposition (EVP). You will collaborate with Talent Acquisition, HR, Communications, and business leaders to understand workforce needs, influence decisions, and deliver marketing solutions that support key hiring objectives.
Leveraging campaign performance data, market insights, candidate trends, and competitive intelligence, you will provide strategic recommendations that optimize recruitment marketing investments and improve hiring outcomes. You will lead cross-functional initiatives, pilot new marketing capabilities, and drive consistent, high-quality execution across global audiences to enhance talent attraction performance throughout the candidate journey.
This role requires strong consulting, stakeholder management, project management, and analytical skills, along with expertise in recruitment marketing channels, technologies, and best practices.
What Skills You Will Have:
Customer Focus: Ability to understand candidate and stakeholder needs and translate into effective recruitment marketing solutions.
Influencing: Ability to build alignment, gain commitment, and drive results across teams and leadership levels.
Relationship Management: Ability to establish and maintain productive partnerships with internal stakeholders, external vendors, and agency partners.
Strategic Thinking: Ability to connect business objectives, workforce priorities, and market insights to develop effective talent attraction strategies.
Effective Communications: Ability to communicate ideas and strategy clearly through presentations, reporting, recommendations, and stakeholder engagement.
Creativity: Ability to develop innovative approaches that strengthen candidate engagement and support hiring goals.
Top Candidates Will Also Have:
Integrated recruitment marketing strategy across paid social, digital advertising, SEM, employer branding, content marketing, social recruiting, career sites, and recruitment events.
Campaign optimization based on KPIs, with clear reporting and executive-level recommendations.
Recruitment marketing technology experience, including ATS, CRM, marketing automation, analytics platforms, and project management systems.
Vendor and agency management experience, including oversight of external recruitment marketing, media, and creative partners.
Experience managing recruitment marketing investments and evaluating campaign effectiveness, business impact, and ROI.
Market research, audience segmentation, candidate persona development, and competitive analysis to identify opportunities and guide strategy.
Additional Info:
This position will be located in Irving, TX
This role requires 5 days a week in office
Domestic relocation is available for those who qualify
Sponsorship is not available
Travel up to 10%
What You Will Get:
Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.
Here you earn more than just a salary because we value your performance. We offer a total rewards package that provides benefits on day one (medical, dental, vision, RX, and 401K) along with the potential of an annual bonus. Additional benefits include paid vacation days and paid holidays.
All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
About Caterpillar –
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
Final details:
Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status.
#LI
Summary Pay Range:
$128,470.00 - $192,710.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits
Paid time off plan (Vacation, Holidays, Volunteer, etc.)
401(k) savings plans
Health Savings Account (HSA)
Flexible Spending Accounts (FSAs)
Health Lifestyle Programs
Employee Assistance Program
Voluntary Benefits and Employee Discounts
Career Development
Incentive bonus
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part-time employees
Relocation is available for this position.Visa Sponsorship is not available for this position.
Posting Dates:
August 6, 2026 - August 20, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
For 100 years, we’ve been helping customers build a better, more sustainable world. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
With 2024 sales and revenues of $64.8 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.
Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and provides financing and related services through our Financial Products segment.
Offices: Irving, Texas, US
manufacture of construction and mining equipmentdiesel and natural gas enginesand worldwide dealer networkConstructionMachinery ManufacturingHealth CareSoftwareMechanical EngineeringArtWellness
Based on 104 listings with disclosed salaries, most marketing jobs in Irving, TX pay between $65k–$184k per year. Individual offers vary with seniority, company size, and specialization.
How many Marketing jobs are open in Irving, TX right now?
There are currently 234 open marketing positions in Irving, TX listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Irving, TX?
Companies currently hiring include Citi, Gartner, 7-Eleven, Signet Jewelers, Adelphi Group, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Irving, TX?
Yes — 91 of the 234 open marketing positions offer remote or hybrid work (12 remote, 79 hybrid).
How do I apply for Marketing jobs in Irving, TX?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.