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Full-time, Contract
Posted 21d ago
Apply by Sep 30
~40 hrs/week
Responsibilities
Responsible for the planning, buying, and execution of Out-of-Home media campaigns to ensure timely and budget-compliant delivery. The role involves negotiating with media owners, monitoring campaign implementation, and providing post-campaign evaluations.
Requirements
Requires 3-4 years of media planning experience, with at least 2 years specializing in OOH or integrated planning. Candidates must be proficient in data-driven planning tools and possess strong communication skills in both English and Vietnamese.
Full job description
The Senior OOH Planning & Buying Executive is responsible for supporting the planning, buying, execution, and monitoring of Out-of-Home (OOH) media campaigns. The role ensures campaigns are delivered accurately, on time, and within budget while maintaining strong relationships with media owners and internal stakeholders.
Job Description:
Key responsibilities:
OOH Media Planning
Assist in developing OOH media recommendations based on campaign objectives and target audience.
Prepare media plans, location recommendations, and budget allocations.
Conduct market and location research.
Analyze traffic, audience, and competitive activities.
Support post-campaign evaluation and reporting.
Media Buying & Negotiation
Request quotations from media owners.
Compare proposals and recommend the most effective options.
Negotiate competitive pricing and added-value opportunities.
Reserve media inventory and manage booking schedules.
Ensure buying complies with client and procurement requirements.
Campaign Execution & Monitoring
Coordinate with vendors to ensure on-time campaign implementation.
Monitor installation schedules and campaign progress.
Verify Proof of Posting (POP) and campaign documentation.
Resolve day-to-day operational issues with vendors.
Track campaign timelines and deliverables.
Vendor & Client Coordination
Maintain good working relationships with media owners.
Coordinate with internal Planning, Business, Finance, Operations, and Production teams.
Support client requests related to campaign implementation.
Maintain updated vendor contacts and media availability.
Reporting & Administration
Prepare campaign reports and buying summaries.
Update media databases and rate cards.
Process purchase requests and supporting documents.
Support invoice reconciliation and campaign closing.
Requirements:
Minimum 3–4 years in media planning, with at least 2 years specializing in OOH or integrated planning.
Solid understanding of OOH media, data-driven planning tools, and audience analytics.
Hands-on experience with tools such as TNS Infosys, DAN CCS, Facebook Insights, and Google Trends.
Ability to manage multiple timelines and deliver quality work under pressure.
Detail-oriented, solution-driven, with a can-do attitude and eagerness to learn continuously.
Strong communication and presentation skills in both Vietnamese and English.
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
Offices: 7001 Columbia Gateway Drive, Columbia, MD 21046, US · 32 6th Avenue, 18th Floor, New York, NY 10013, US · 680 Andersen Dr, Pittsburgh, PA 15220, US · 515 N State St, Chicago, Illinois 60654, US · 100 Jamison Ct, Hagerstown, Maryland 21740, US
How many Marketing jobs are open in Ho Chi Minh City, Vietnam right now?
There are currently 424 open marketing positions in Ho Chi Minh City, Vietnam listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Ho Chi Minh City, Vietnam?
Companies currently hiring include Abbott, AnyMind Group, Publicis Groupe Holdings B.V., Merkle, Google, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Ho Chi Minh City, Vietnam?
Yes — 106 of the 424 open marketing positions offer remote or hybrid work (11 remote, 95 hybrid).
How do I apply for Marketing jobs in Ho Chi Minh City, Vietnam?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.