Roles & responsibilities We are seeking a detail-oriented Senior Analyst – Email Marketing to manage the execution, optimisation, and reporting of email marketing campaigns. The role requires expertise in marketing autom…
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Full-time
postgraduate degree
Posted 8d ago
~40 hrs/week
Responsibilities
The Senior Analyst will manage the end-to-end execution, optimization, and reporting of email marketing campaigns. They will collaborate with cross-functional teams to implement data-driven strategies that enhance engagement and support business growth.
Requirements
Candidates must have 3-5 years of experience in email marketing or campaign management and possess an MBA in Marketing. Proficiency in marketing automation platforms like Marketo and strong analytical skills are essential for this role.
Full job description
Roles & responsibilities
We are seeking a detail-oriented Senior Analyst – Email Marketing to manage the execution, optimisation, and reporting of email marketing campaigns. The role requires expertise in marketing automation platforms, audience segmentation, campaign operations, and performance analytics, while collaborating with cross-functional teams to deliver data-driven campaigns that enhance engagement, nurture leads, and support business growth.
This role is for you if you have the below
•Build, test, and deploy end-to-end email marketing campaigns across multiple business and marketing initiatives.
•Develop and execute audience segmentation strategies to improve targeting, engagement, and campaign effectiveness.
•Create and manage automated email nurture journeys aligned to buyer personas and lifecycle stages.
•Build dynamic and static audience lists while maintaining data quality, compliance, and governance standards.
•Design and implement email workflows, trigger-based communications, and lead nurturing programs within marketing automation platforms.
•Conduct quality assurance testing, including personalisation, rendering, links, and deliverability checks prior to deployment.
•Monitor and optimise campaign performance through A/B testing, engagement analysis, and conversion tracking.
•Prepare regular campaign performance reports and dashboards with actionable insights and recommendations.
•Collaborate with marketing, sales, CRM, and analytics teams to align audience strategies and campaign objectives.
•Manage email deliverability, sender reputation, suppression management, and adherence to marketing best practices.
•Support lead scoring, lead lifecycle management, and marketing automation enhancements.
•Identify opportunities to improve email marketing processes, automation efficiency, and overall campaign ROI..
Educational qualifications
MBA in Marketing or similar area of study.
Work experience
The candidate must have to 3-4 years of relevant experience
Essential Skills Required
Key skill and competencies
•3–5 years of experience in Email Marketing, Marketing Operations, Digital Marketing, or Campaign Management.
•Strong expertise in Email Campaign Management, including campaign planning, execution, optimisation, and lifecycle management.
•Strong proficiency with marketing automation platforms such as Marketo, Spotme or similar tools and experience with pre-deployment testing platforms.
•Proficiency in Marketing Automation, Lead Nurturing, Lead Scoring, and Customer Journey Management.
•Experience in Audience Segmentation, Data Management, Personalisation, and Targeted Marketing Strategies.
•Strong analytical skills with expertise in Campaign Analytics, Performance Reporting, and Marketing Metrics.
•Relevant certifications in Marketo, HubSpot, Salesforce Marketing Cloud, or other marketing automation platforms are preferred.
•Knowledge of CRM platforms, including Salesforce, Microsoft Dynamics, or equivalent systems.
•Understanding of B2B marketing environments, lead management frameworks, and demand generation principles.
•Working knowledge of HTML/CSS for email customisation, troubleshooting, and template enhancements.
•Strong capabilities in Stakeholder Management, Project Coordination, and cross-functional collaboration.
Excellent problem-solving skills with a focus on process improvement, operational efficiency, and campaign optimisation
KPMG in India including KPMG Global Services (KGS). Connect with us at http://social.kpmg/contactus
Industry
Business Consulting and Services
Company size
10,001+ employees
Headquarters
Gurugram, Haryana
LinkedIn followers
3,686,107
KPMG entities in India are established under the laws of India and are owned and managed (as the case may be) by established Indian professionals. Established in September 1993, the KPMG entities have rapidly built a significant competitive presence in the country. Today we operate from offices across 14 cities including in Ahmedabad, Bengaluru, Chandigarh, Chennai, Gurugram, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, Noida, Pune, Vadodara and Vijayawada.
KPMG entities have a domestic client base of over 2700 companies. Our global approach to service delivery helps provide value-added services to clients.
Our differentiation is derived from a rapid performance-based, industry-tailored and technology-enabled business advisory services delivered by some of the leading talented professionals in the country. KPMG professionals are grouped by industry focus and our clients are able to deal with industry professionals who speak their language. Our internal information technology and knowledge management systems enable the delivery of informed and timely business advice to clients.
Offices: Building No. 10, 8th Floor, Tower B,, DLF Cyber City, Phase II, Gurugram, Haryana 122002, IN
How many Marketing jobs are open in Gurgaon, India right now?
There are currently 223 open marketing positions in Gurgaon, India listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Gurgaon, India?
Companies currently hiring include Genpact, WPP, Publicis Groupe Holdings B.V., American Express, Criteo, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Gurgaon, India?
Yes — 63 of the 223 open marketing positions offer remote or hybrid work (3 remote, 60 hybrid).
How do I apply for Marketing jobs in Gurgaon, India?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.