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The Associate Director of Product Marketing leads the go-to-market strategy by creating value-based messaging and differentiated product positioning. They collaborate cross-functionally to drive pipeline development, revenue generation, and sales enablement for Enablon products.
Candidates need 10+ years of B2B technology experience, specifically 5-7 years in product marketing and 5 years managing global teams. A degree in Marketing, Business, or Sales is preferred, along with strong data analysis and relationship-building skills.
Associate Director, Product Marketing – Enablon Wolters Kluwer – CP & ESG Division
Enablon’s Associate Director, Product Marketing serves as a critical connection point between product, sales, marketing, customer, partner, and business development teams. The Associate Director is a key influencer of our go-to-market strategy, helping to identify market opportunities, define product strategies, lead sales and GTM product enablement, support pipeline development, and revenue generation. As the Associate Director of Product Marketing, you will create value-based messaging, collaborate cross-functionally, plus be a leader, and domain expert.
What You'll Do:
Guide, create, and deliver differentiated product positioning, deliver strong messaging, and create insightful buyer personas and other compelling content that communicates value and supports a buyer’s journey-based sales cycle
Support the execution of a GTM strategy that specifically relates to product/domain responsibilities
Perform both primary and secondary market, customer, and competitive research to understand market segments, produce buyer insights, and identify new product opportunities
Lead in the creation of new product/feature messaging and support product management teams in roadmap development
Support marketing programs that drive awareness, engagement, and pipeline
Collaborate with demand-generation teams to build and execute high-response campaigns
Help field sales, customer success, and partner teams in their efforts to land new prospects and expand business with existing customers
Enable sales, GTM teams, and strategic partners in positioning Enablon products
Provide thought leadership and innovative ideas and bring these to the broader marketplace
Build and grow relationships through customer advocacy (CABs, UGs, corporate events, field activities)
Build and execute cross-functional projects that align to corporate objectives and deliver clearly defined goals and outcomes
Strong data analysis skills for deriving insights and a willingness to change direction based on results illustrated through analytics
Project planning and management experience to support cross-functional, metrics-driven projects
A relationship builder, particularly with functions outside of marketing, including product management, engineering, sales, customer success, services, and operations teams
A consensus building leadership style, decisive decision-maker, and persuasive influencer
Skills in developing strong relationships with the research analyst community and other industry influencers (associations, thought leaders, partners, etc.)
10-plus years of B2B technology experience, ideally in EHS, Sustainability, Operational Risk, or ESG space
At least five to seven years of experience spent in product marketing roles
At least 5 years proven experience in managing a global team
Bachelor’s or Master degree in Marketing, Business, Sales or a related field of study is preferred, or equivalent experience
Some travel may be required (20-30%)
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
This role is eligible for Bonus.
Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.
Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
Wolters Kluwer (EURONEXT: WKL) is a global leader in information, software solutions and services for professionals in healthcare; tax and accounting; financial and corporate compliance; legal and regulatory; corporate performance and ESG. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with technology and services. Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,100 people worldwide. Equal Opportunity Employer To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases. Beware of Recruitment Fraud! 🔒 Scammers may pose as Wolters Kluwer, offering fake job opportunities and requesting personal info or payments. Protect yourself: - Apply only via our secure Workday hub on our Careers page. - Our recruiters never ask for banking info or payments. - We don't use public email accounts (e.g., Hotmail, Yahoo, Gmail). Report suspected fraud: [email protected]. If you've made a payment, contact local authorities. Read more here - https://careers.wolterskluwer.com/en/recruitment-fraud-alert
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