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Skills: Paid Media Buying, Digital Acquisition, Google Ads, Meta Ads, YouTube Advertising
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Director of Strategic Communications and Marketing
Baltimore, Maryland, United States · On-site
$90k–$120k/yr
Senior
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Full-time
Medical Insurance, Dental Insurance, Vision Insurance, 401(k) With Employer Matching, Paid Time Off, Company Holidays
Posted 54d ago
~40 hrs/week
Responsibilities
The Senior Paid Media Manager will own the customer acquisition strategy and execution across various paid channels to drive profitable growth. This includes managing significant budgets, optimizing campaign performance, and leading the creative pipeline for ad assets.
Requirements
Candidates must have over 5 years of experience in paid media buying with a proven track record of scaling campaigns on platforms like Google and Meta. Strong analytical skills and experience managing six to seven-figure annual budgets are required.
Full job description
The Agora Companies service 10+ affiliated publishing groups all around the world. These publishing groups focus on developing information and products that help individuals take control of their financial, health, and lifestyle decisions.
We believe strongly in investing in our people and creating opportunities for growth. Every team member plays a critical role in our success, and we are committed to helping employees develop both personally and professionally.
About the Role
The Agora Companies are seeking an experienced Senior Paid Media Manager to join the company. This individual will own customer acquisition efforts across key paid media channels, driving strategy, execution, optimization, and growth.
This role is ideal for a performance marketer who combines strong analytical skills with creative thinking and has a proven track record of scaling campaigns profitably. The successful candidate will manage significant advertising budgets, identify new growth opportunities, and collaborate closely with copywriters, marketers, and leadership to achieve acquisition goals.
Responsibilities:
Own the paid media acquisition strategy across channels, including budget allocation, channel mix, KPI targets, and forecasting
Plan, launch, manage, and optimize campaigns in-platform across Google Ads, Meta, YouTube, Native Advertising, and other emerging platforms, including audience targeting and bid and budget management
Monitor campaign performance and make data-driven decisions to improve paid media efficiency and overall marketing ROI
Analyze acquisition funnels, audience behavior, and conversion performance to identify and act on growth opportunities
Lead the testing roadmap across audiences, creative, landing pages, offers, pricing, and channels
Own the ad creative pipeline end-to-end. Translate copy team promos into a weekly creative roadmap, brief and indirectly manage copywriters and junior creative support, and roll up sleeves to build ad creative directly when needed.
Build and manage relationships with platform representatives, media partners, and vendors, and research emerging platforms, technologies, and advertising trends to bring forward new acquisition opportunities
Build and own clear, decision-ready reporting on the metrics that matter. Proactively surface trends, risks, and growth opportunities to leadership with a recommended course of action
Own the integrity of campaign tracking and attribution (pixels, conversion APIs, tag management), partnering with technical teams to keep performance data clean and trustworthy
Potential to directly manage junior media buying or creative support staff as the team scales
Build AI into the day-to-day workflow to accelerate creative output, generate and test copy variations, sharpen audience research, and speed up analysis
Qualifications
5+ years of paid media buying and digital acquisition experience
Proven success managing and scaling paid media campaigns across Google Ads, Meta, YouTube, Native Advertising, and other performance marketing channels
Strong understanding of direct response marketing and customer acquisition strategies
Experience managing six-figure to seven-figure annual advertising budgets
Advanced analytical skills with the ability to interpret data and make strategic recommendations
Experience with campaign tracking, attribution, conversion optimization, and reporting tools
Strong understanding of audience targeting, segmentation, and testing methodologies
Excellent communication and presentation skills
Self-starter with the ability to thrive in a fast-paced, entrepreneurial environment
Experience in financial publishing, subscription marketing, or information marketing is a plus
Compensation
Base Salary: Approximately $100,000 annually
Performance-based bonus opportunity
Location & Work Arrangement - Baltimore, Maryland, Full-Time in office
What We offer
We offer a wide variety of benefits, programs, and services to our employees, including:
At The Agora Companies, we bring bold new ideas, unconventional viewpoints, perspectives and strategies to the global marketplace. As the leader in financial, health and lifestyle publishing, all of our companies embrace the virtue of independent thinking and individual responsibility.
Our founder, Bill Bonner, is passionate about sharing ideas and opportunities often overlooked by the mainstream media. The Agora began as a small publishing outfit in Washington, D.C., in 1978. By the 1990s, the business had expanded and relocated to Mt Vernon, a historic neighborhood in Baltimore City—and we haven’t looked back since.
Offices: 1001 Cathedral St, Baltimore, Maryland 21201, US
Based on 157 listings with disclosed salaries, most marketing jobs in Baltimore, MD pay between $47k–$120k per year. Individual offers vary with seniority, company size, and specialization.
How many Marketing jobs are open in Baltimore, MD right now?
There are currently 200 open marketing positions in Baltimore, MD listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Baltimore, MD?
Companies currently hiring include John Hopkins University, University System of Maryland, Under Armour, Adelphi Group, Soccer Shots Company Owned Units (Baltimore-Washington, Miami, Nashville, and New York City), among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Baltimore, MD?
Yes — 99 of the 200 open marketing positions offer remote or hybrid work (19 remote, 80 hybrid).
How do I apply for Marketing jobs in Baltimore, MD?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.