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The Agora Companies logoThe Agora Companies

Senior Paid Media Manager

Baltimore, Maryland, United States · On-site

Senior

The Agora Companies service 10+ affiliated publishing groups all around the world. These publishing groups focus on developing information and products that help individuals take control of their financial, health, and l…

Skills: Paid Media Buying, Digital Acquisition, Google Ads, Meta Ads, YouTube Advertising

The Agora Companies logo

Senior Paid Media Manager

The Agora Companies

Baltimore, Maryland, United States • On-site

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Senior

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  • Full-time
  • Medical Insurance, Dental Insurance, Vision Insurance, 401(k) With Employer Matching, Paid Time Off, Company Holidays
  • Posted 9d ago
  • ~40 hrs/week

Responsibilities

The Senior Paid Media Manager will own the customer acquisition strategy and execution across various paid channels to drive profitable growth. This includes managing significant budgets, optimizing campaign performance, and leading the creative pipeline for ad assets.

Requirements

Candidates must have over 5 years of experience in paid media buying with a proven track record of scaling campaigns on platforms like Google and Meta. Strong analytical skills and experience managing six to seven-figure annual budgets are required.

Full job description

The Agora Companies service 10+ affiliated publishing groups all around the world. These publishing groups focus on developing information and products that help individuals take control of their financial, health, and lifestyle decisions.

We believe strongly in investing in our people and creating opportunities for growth. Every team member plays a critical role in our success, and we are committed to helping employees develop both personally and professionally.

About the Role

The Agora Companies are seeking an experienced Senior Paid Media Manager to join the company. This individual will own customer acquisition efforts across key paid media channels, driving strategy, execution, optimization, and growth.

This role is ideal for a performance marketer who combines strong analytical skills with creative thinking and has a proven track record of scaling campaigns profitably. The successful candidate will manage significant advertising budgets, identify new growth opportunities, and collaborate closely with copywriters, marketers, and leadership to achieve acquisition goals.

Responsibilities:

  • Own the paid media acquisition strategy across channels, including budget allocation, channel mix, KPI targets, and forecasting
  • Plan, launch, manage, and optimize campaigns in-platform across Google Ads, Meta, YouTube, Native Advertising, and other emerging platforms, including audience targeting and bid and budget management
  • Monitor campaign performance and make data-driven decisions to improve paid media efficiency and overall marketing ROI
  • Analyze acquisition funnels, audience behavior, and conversion performance to identify and act on growth opportunities
  • Lead the testing roadmap across audiences, creative, landing pages, offers, pricing, and channels
  • Own the ad creative pipeline end-to-end. Translate copy team promos into a weekly creative roadmap, brief and indirectly manage copywriters and junior creative support, and roll up sleeves to build ad creative directly when needed.
  • Build and manage relationships with platform representatives, media partners, and vendors, and research emerging platforms, technologies, and advertising trends to bring forward new acquisition opportunities
  • Build and own clear, decision-ready reporting on the metrics that matter. Proactively surface trends, risks, and growth opportunities to leadership with a recommended course of action
  • Own the integrity of campaign tracking and attribution (pixels, conversion APIs, tag management), partnering with technical teams to keep performance data clean and trustworthy
  • Potential to directly manage junior media buying or creative support staff as the team scales

 

Qualifications

  • 5+ years of paid media buying and digital acquisition experience
  • Proven success managing and scaling paid media campaigns across Google Ads, Meta, YouTube, Native Advertising, and other performance marketing channels
  • Strong understanding of direct response marketing and customer acquisition strategies
  • Experience managing six-figure to seven-figure annual advertising budgets
  • Advanced analytical skills with the ability to interpret data and make strategic recommendations
  • Experience with campaign tracking, attribution, conversion optimization, and reporting tools
  • Strong understanding of audience targeting, segmentation, and testing methodologies
  • Excellent communication and presentation skills
  • Self-starter with the ability to thrive in a fast-paced, entrepreneurial environment
  • Experience in financial publishing, subscription marketing, or information marketing is a plus

Compensation

  • Base Salary: Approximately $100,000 annually
  • Performance-based bonus opportunity

Location & Work Arrangement - Baltimore, Maryland, Full-Time in office

What We offer

We offer a wide variety of benefits, programs, and services to our employees, including:

  • Medical, dental, and vision insurance
  • 401(k) with employer matching
  • Generous paid time off and company holidays
  • Flexible work environment
  • Casual dress code
  • Professional development opportunities
  • Career growth within a global organization

 

Related keywords

Google AdsMetaYouTubeNative AdvertisingDirect ResponseKPIsROIConversion APITag ManagementPerformance MarketingCustomer AcquisitionFinancial PublishingSubscription MarketingInformation MarketingAudience SegmentationAttribution

About The Agora Companies

LinkedInVisit site
Industry
Internet Publishing
Company size
501-1,000 employees
Headquarters
Baltimore, Maryland
LinkedIn followers
18,563

At The Agora Companies, we bring bold new ideas, unconventional viewpoints, perspectives and strategies to the global marketplace. As the leader in financial, health and lifestyle publishing, all of our companies embrace the virtue of independent thinking and individual responsibility. Our founder, Bill Bonner, is passionate about sharing ideas and opportunities often overlooked by the mainstream media. The Agora began as a small publishing outfit in Washington, D.C., in 1978. By the 1990s, the business had expanded and relocated to Mt Vernon, a historic neighborhood in Baltimore City—and we haven’t looked back since.

Offices: 1001 Cathedral St, Baltimore, Maryland 21201, US

NewsPublishingInformation ServicesManagement ConsultingReal Estate
View all jobs at The Agora Companies

About The Agora Companies

LinkedInVisit site
Industry
Internet Publishing
Company size
501-1,000 employees
Headquarters
Baltimore, Maryland
LinkedIn followers
18,563

At The Agora Companies, we bring bold new ideas, unconventional viewpoints, perspectives and strategies to the global marketplace. As the leader in financial, health and lifestyle publishing, all of our companies embrace the virtue of independent thinking and individual responsibility. Our founder, Bill Bonner, is passionate about sharing ideas and opportunities often overlooked by the mainstream media. The Agora began as a small publishing outfit in Washington, D.C., in 1978. By the 1990s, the business had expanded and relocated to Mt Vernon, a historic neighborhood in Baltimore City—and we haven’t looked back since.

Offices: 1001 Cathedral St, Baltimore, Maryland 21201, US

NewsPublishingInformation ServicesManagement ConsultingReal Estate
View all jobs at The Agora Companies

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