We're looking for a Director of Social and Influencer Marketing. This role sits at the intersection of brand, community, and content — responsible for upleveling how Steve Madden shows up across social channels, how we b…
Skills: Social media strategy, Influencer marketing, Brand marketing, Content strategy, Team management
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Company Description Store Management Our Domino's Pizza General Managers are the backbone of our business! General Managers handle all aspects of running a Domino's Pizza store, including leading their team, setting high…
Skills: Team Leadership, Customer Service, Inventory Management, Employee Scheduling, Staff Training
Company Description Store Management Our Domino's Pizza General Managers are the backbone of our business! General Managers handle all aspects of running a Domino's Pizza store, including leading their team, setting high…
Skills: Team leadership, Customer service, Inventory management, Time management, Scheduling
Company Description Store Management Our Domino's Pizza General Managers are the backbone of our business! General Managers handle all aspects of running a Domino's Pizza store, including leading their team, setting high…
Skills: Team leadership, Customer service, Time management, Inventory management, Scheduling
Company Description Store Management Our Domino's Pizza General Managers are the backbone of our business! General Managers handle all aspects of running a Domino's Pizza store, including leading their team, setting high…
Skills: Team Leadership, Customer Service, Inventory Management, Employee Scheduling, Multitasking
Company Description Store Management Our Domino's Pizza General Managers are the backbone of our business! General Managers handle all aspects of running a Domino's Pizza store, including leading their team, setting high…
Skills: Team Leadership, Customer Service, Product Quality Control, Time Management, Multitasking
Company Description Store Management Our Domino's Pizza General Managers are the backbone of our business! General Managers handle all aspects of running a Domino's Pizza store, including leading their team, setting high…
Skills: Team leadership, Customer service, Inventory management, Time management, Staff scheduling
Company Description Store Management Our Domino's Pizza General Managers are the backbone of our business! General Managers handle all aspects of running a Domino's Pizza store, including leading their team, setting high…
Skills: Team Leadership, Customer Service, Inventory Management, Time Management, Multitasking
Company Description Store Management Our Domino's Pizza General Managers are the backbone of our business! General Managers handle all aspects of running a Domino's Pizza store, including leading their team, setting high…
Skills: Team Leadership, Customer Service, Product Quality Control, Time Management, Multitasking
Company Description Store Management Our Domino's Pizza General Managers are the backbone of our business! General Managers handle all aspects of running a Domino's Pizza store, including leading their team, setting high…
Skills: Team Leadership, Customer Service, Time Management, Multitasking, Employee Scheduling
Company Description Store Management Our Domino's Pizza General Managers are the backbone of our business! General Managers handle all aspects of running a Domino's Pizza store, including leading their team, setting high…
Skills: Customer service, Team leadership, Time management, Inventory management, Scheduling
Company Description Store Management Our Domino's Pizza General Managers are the backbone of our business! General Managers handle all aspects of running a Domino's Pizza store, including leading their team, setting high…
Skills: Team leadership, Customer service, Inventory management, Time management, Multitasking
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$160k–$180k/yr
Full-time
Health insurance, Dental insurance, Life insurance, Disability insurance, 401k, Paid holidays
Posted 8d ago
~40 hrs/week
Responsibilities
The Director will lead the end-to-end social and influencer marketing strategy to drive brand growth, community engagement, and measurable business outcomes. They will manage budgets, oversee content creation, and collaborate with cross-functional teams to ensure brand consistency and performance optimization.
Requirements
Candidates must have 8+ years of experience in influencer, social, or brand marketing with at least 2 years in a management role. Proficiency in e-commerce, retail, and performance metrics is required, along with strong creative and analytical skills.
Full job description
We're looking for a Director of Social and Influencer Marketing. This role sits at the intersection of brand, community, and content — responsible for upleveling how Steve Madden shows up across social channels, how we build and sustain creator relationships at scale, and how we translate social attention into trust, advocacy, and measurable business outcomes.
Reporting to the CMO, you will drive engagement, growth, and cultural heat as you expand on our current social and influencer strategy for our Steve Madden brand. This role will lead creator strategy, strengthen community engagement, and continue elevating the quality and impact of our content. You will partner hand-in-hand with our internal creative team to problem solve the best creative solutions for our social needs and ensure that partner creator content is on-brand.
This role requires a forward-thinking, strategic, and hands-on leader who can seamlessly bridge brand building, content creation, and performance-driven social strategy. You must have strong creative instinct and editorial judgment, paired with the analytical rigor to understand what’s working and scale it. We expect you to be deeply culturally fluent, ahead of trends, and actively using the latest AI tools to sharpen workflows, fuel creative experimentation, and strengthen analysis.
Responsibilities
Build and lead execution of social strategy to grow and engage Steve Madden’s social communities across priority platforms, strengthening brand relevance and improving performance through clear channel plans, content strategy, and measurement.
Oversees development and delivery of social campaigns and always-on content that can be adapted and scaled globally, ensuring our content is best-in-class, thumb-stopping, and inherently social.
Own the end-to-end influencer marketing strategy, from building and scaling a creator program across organic and paid influencer activations, affiliate, offline activations, campaign execution, and measurement
Set and own the KPIs for social and influencer: reach, engagement, earned media value, follower growth, and downstream conversion
Collaborate with larger brand teams (including brand,, PR/Comms, creative) to ensure social media and content strategies are integrated into broader marketing efforts
Identify opportunities to bridge digital and on the ground product trends (in retail stores and at wholesale) as content and community building moments
Partner with performance marketing team on paid social amplification and attribution
Leads social governance, ensuring audit controls, compliance requirements, and documentation are in place across channels, markets, and partners
Own and manage the social content creation and influencer budgets
Establish and track KPIs for engagement, growth, and impact, leveraging analytics to continuously optimize strategy.
Implement a test-and-learn approach, A/B testing formats, copy, and creative approaches to maximize performance.
Stay ahead of platform updates, algorithms, and emerging features, ensuring we are always adopting best-in-class practices.
Lead, develop, and inspire a team of ~5; building a high-performance culture grounded in clarity of ownership, strong feedback loops, and ambitious but achievable goal-setting
Qualifications
8+ years of professional experience in Influencer Marketing, Social Media, or Brand Marketing; ideally both in-house and at a social/influencer agency
2+ years of team management experience; with proven ability to lead cross-functional teams, foster high-impact collaboration
Experience in eCommerce and Retail; footwear/apparel/fashion experience a big plus
Experience with affiliate marketing (ShopMy, LTK); TikTok Shop a plus
A demonstrated track record of building or scaling influencer programs that drive measurable results — awareness, conversion, and brand affinity
Deep fluency in the creator economy: how to structure partnerships, evaluate and tier creators, negotiate contracts, and build relationships that last beyond a single campaign
Equal comfort with brand strategy and performance data: you can write a creative brief and present a channel dashboard in the same meeting
Experience working alongside performance marketing teams/agencies to provide creative & updates on social and influencer content; familiarity with performance marketing metrics is a big plus.
Clear, confident communicator with senior stakeholders — you know how to tell the story of social impact to a marketing channel lead, or a skeptical cross-functional partner
You're genuinely excited about what AI can do - not just as a concept, but as something you want to get your hands on.
The expected base salary for this position ranges from $160,000-$180,000. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.
Related keywords
Social MediaInfluencer MarketingBrand StrategyContent CreationE-commerceRetailAffiliate MarketingShopMyLTKTikTok ShopPerformance MarketingKPIsEarned Media ValueAI ToolsCreative StrategyDigital Marketing
Steven Madden, Ltd. is globally recognized as a leading company in the fashion industry. What began as a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear. From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his NY roots, Steve’s vision to provide on-trend women and men with an outlet to express their individuality is innovative, daring, and inspiring. Steve’s innate understanding of trends and unparalleled willpower have resulted in millions of customers worldwide and propelled his designs to the forefront of fashion.
In addition to marketing products under its own brands including Steve Madden®, Kurt Geiger London®, Dolce Vita®, Betsey Johnson®, Carvela®, Blondo® and ATM®, Steve Madden licenses footwear, handbags and other accessory categories for the Anne Klein® brand. In addition, Steve Madden designs and sources products under private label brand names for various retailers. Steve Madden’s wholesale distribution includes department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers and independent stores. Steve Madden also directly operates brick-and-mortar retail stores and e-commerce websites. In addition, Steve Madden licenses certain of its brands to third parties for the marketing and sale of certain products in the apparel, accessory, and home categories.
With an emphasis on retail, wholesale, licensing and international business, there's a constant need for new ideas and versatility. Our environment is extremely fast paced and requires associates to maintain a balance of energy and professionalism. Steve Madden is about fashion-forward product and great people. Our employees are energized, intelligent and passionate about our business and committed to providing excellent customer service.
Offices: 52-16 Barnett Ave, Long Island City, NY 11104, US · 19 W 34th St, New York, US · 13150 SE 32nd St, Bellevue, Washington, US · 50 W 57th St, New York, US · 390 5th Ave, New York, NY 10018, US
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