Assistant Manager - Marketing, Children & Family (Nickelodeon, Sonic, Nick Jr.)
Mumbai City, Maharashtra, India · On-site
Senior
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Full-time
bachelor degree, postgraduate degree
Posted 4d ago
~40 hrs/week
Responsibilities
The Assistant Manager will execute multi-channel promotional campaigns and manage digital content growth for Nickelodeon, Sonic, and Nick Jr. brands. They will also coordinate across internal teams and external agencies to ensure unified campaign launches and optimize content performance across OTT and social platforms.
Requirements
Candidates must hold a bachelor's degree, with a preference for a postgraduate degree in Marketing, Business, or Communications. The role requires 5-7 years of experience, strong project management skills, and proficiency in data analysis and digital workflows.
Full job description
About the Role:
We are looking for a dynamic and highly organized to join our team. In this role, you will be at the heart of our most beloved kids & family brands - Nickelodeon, Sonic, and Nick Jr. You will play a pivotal role in bringing our shows, characters to life by executing multi-channel promotional campaigns, driving digital content growth, and analyzing what makes our audience tick. We want someone who is passionate about kids' entertainment, fluent in internet culture and will thrive in a fast-paced, highly collaborative environment.
Key Responsibilities:
Campaign Execution & Rollout: Support the end-to-end rollout for specific media titles, shows, and digital platforms. Ensure tight schedules are maintained and assets are delivered on time for all multi-channel promotional campaigns.
Social Media & Content Creation: Ideation and creation of engaging, brand-safe content for our social media pages, driving platform-specific content growth
Brand Solutions & Ad Sales Support: Partner with the ad sales, brand solutions teams to ideate, co-ordinate, create pitch decks and execute innovative, brand-safe client integrations and sponsorships across our platforms.
Partnerships & Brand Collaborations: Scout, negotiate, and close strategic partnerships and external brand collaborations in alignment with the manager, ad sales objectives and overarching brand goals
Cross-Functional Coordination: Assist the manager and Act as the central hub co-ordinating with PR, social media, creative design, media planning agencies and ad sales teams to ensure unified, high-impact campaign launches.
Platform & OTT Optimization: Monitor content performance across streaming/OTT services and social channels. Manage metadata and optimize promotions to ensure maximum visibility and engagement.
Data Analysis & Performance Tracking: Track viewership trends, key performance metrics (KPIs), and competitor strategies. Analyze audience engagement data to refine ongoing pitches and execute marketing strategies.
Qualifications & Skills:
Education: Bachelor’s degree, preferably paired with a Post-Graduate Diploma/ degree in Marketing, Business or Communications
Project Management: Strong project management skills with a proven ability to juggle multiple campaigns, coordinate with various stakeholders and meet strict deadlines
Analytical Skills: Baseline proficiency in data analysis and Microsoft Excel, with the ability to translate data into actionable marketing insights
Industry Knowledge: Deep familiarity with digital workflows, streaming/OTT platforms and current internet culture and trends
Team Player: Excellent communication skills with a collaborative mindset, ready to work seamlessly across different internal teams and external agencies
JioStar brings content, sports, and innovation to 800M+ viewers across TV and Streaming every week.
Industry
Entertainment Providers
Company size
5,001-10,000 employees
LinkedIn followers
46,131
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 800 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.
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