Senior Manager, Content Strategy and Customer Engagement, All-Inclusive & Resorts
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$110k–$160k/yr
Senior$12B raised
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McLean, Virginia, United States · On-site
$183k–$229k/yr
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Senior Manager, Content Strategy and Customer Engagement, All-Inclusive & Resorts
Remote in McLean, Virginia, United States, Miami, Florida, United States
Responsibilities
Develop and manage an integrated content strategy and editorial calendar for the All-Inclusive & Resorts portfolio across B2B and B2C channels. Lead social media channel strategy and collaborate with cross-functional teams to amplify portfolio stories through PR, podcasts, and partnerships.
Requirements
Requires at least five years of experience in content strategy, brand marketing, or a related field. Candidates must be strong writers and strategic storytellers with experience in editorial planning, social media, and CRM platforms.
Full job description
Exceptional Hospitality Starts with You
This role is based at one of our corporate offices in McLean, VA, Miami, FL or Remote
This is your chance to be part of Hilton's All-Inclusive & Resorts team, helping shape the voice and visibility of a fast-growing portfolio across guest, loyalty, trade, and partner audiences. As the Senior Manager, Content Strategy & Customer Engagement, All-Inclusive & Resorts, you will develop and activate the content strategy that brings Hilton's all-inclusive and resort story to life across channels. On the All-Inclusive & Resorts team reporting to the Senior Director Brand Marketing Strategy, All-Inclusive & Resorts, you will work on initiatives including portfolio storytelling, Hilton Honors engagement, LinkedIn and social content, PR coordination, podcast development, website content and integrated B2B and B2C CRM planning.
What you'll do during a typical day:
Develop and manage an integrated content strategy and editorial calendar for the All-Inclusive & Resorts portfolio across B2B and B2C channels, aligning to commercial priorities, launches, seasonal moments, and demand-driving initiatives.
Create and oversee compelling content for Hilton Honors, LinkedIn, portfolio social channels, executive thought leadership, and other owned and earned touchpoints that strengthen the portfolio's voice and market positioning.
Lead social media channel strategy for the portfolio, including defining the role of each channel, content pillars, governance, activation plans, and performance measures.
Identify and activate storytelling opportunities through PR, podcasts, partnerships, and integrated campaigns, ensuring messaging consistency and strong cross-functional execution.
How you'll collaborate with others:
Partner closely with Hilton Honors, Brand, PR, Social, Digital, Commercial, and hotel teams to align content plans and activation calendars across consumer, loyalty, and trade audiences.
Work with internal stakeholders and agency partners to brief creative needs, coordinate launches, and amplify portfolio stories across owned, earned, and shared channels.
Participate in regular cross-functional planning meetings, campaign reviews, and go-to-market discussions to ensure coordinated execution.
Work with the hotel and commercial complex teams to optimize content on all our digital channels and curated websites.
Deliverables you'll take ownership of:
An integrated annual content and engagement calendar spanning B2B and B2C CRM, Hilton Honors touchpoints, social content, LinkedIn thought leadership, PR moments, and key portfolio activations.Portfolio channel strategies, messaging frameworks, and quarterly content plans that help differentiate Hilton's All-Inclusive & Resorts portfolio and drive awareness, engagement, and conversion.
What It Takes to Make the Stay
You have these minimum qualifications:
Five (5) years of work experience in content strategy, brand marketing, communications, social media, CRM, integrated marketing, or a related field
You are a strong writer and strategic storyteller with experience in editorial planning, social media strategy, executive communications, PR collaboration, stakeholder management, and content performance measurement; experience with CRM/email platforms, social publishing tools, content management systems, and Microsoft PowerPoint
Experience with All Inclusive or Resort portfolios, lifestyle, or loyalty hospitality marketing
Experience developing both B2B and B2C content strategies and CRM calendars
Travel up to 15%
It would be useful if you have:
Experience working with agency partners, podcast or audio content, executive thought leadership, and trade-facing content
Experience supporting premium portfolio storytelling across multiple markets
How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including:
Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
Financial security for your future – Our retirement plans make it easier to save for what's next
Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $110,000 – $160,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company. #LI-REMOTE
Join an Award-Winning Workplace Culture
At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.
Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.
Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.
An official account for Hilton, a leading global hospitality company filling the earth with light & warmth since 1919.
Industry
Hospitality
Company size
10,001+ employees
Founded
1919
Headquarters
McLean, VA
LinkedIn followers
2,732,939
Total funding
$12B
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 27 world-class brands comprising more than 9,100 properties and over 1.3 million rooms, in 143 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 250 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
Offices: 7930 Jones Branch Drive, McLean, VA 22102, US · 755 Crossover Lane, Memphis, TN 38117, US · 15305 N. Dallas Pkwy, Suite 600, Addison, Texas 75001, US · Maple Court Central Park, Reeds Crescent, Watford, WD24 4QQ, GB · 103 Penang Road #09-01/07, Singapore, 238467, SG
How much do Management & Leadership jobs in McLean, VA pay?
Based on 1472 listings with disclosed salaries, most management & leadership jobs in McLean, VA pay between $101k–$246k per year. Individual offers vary with seniority, company size, and specialization.
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