About the Company LG H&H Americas is a division of LG H&H, the #1 beauty and personal care company in Korea. With over 75 years of innovation in beauty and consumer products, LG H&H has expanded globally through a portfo…
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$130k–$145k/yr
Full-time
Health Insurance, Dental Insurance, Vision Insurance, Life Insurance, 401k Matching, AD&D Insurance
Posted 36d ago
~40 hrs/week
Responsibilities
Develop and execute U.S. market strategies for beauty brands, focusing on color cosmetics and scaling new brands from the ground up. Lead go-to-market planning, retail activation, and integrated marketing campaigns across digital and physical channels.
Requirements
Requires over 10 years of marketing experience in beauty, wellness, or CPG with a proven track record of launching products at major retailers like Ulta or Sephora. Candidates must possess an entrepreneurial mindset and strong analytical skills to drive brand growth and scalability.
Full job description
About the Company
LG H&H Americas is a division of LG H&H, the #1 beauty and personal care company in Korea. With over 75 years of innovation in beauty and consumer products, LG H&H has expanded globally through a portfolio of skincare, cosmetics, and personal care brands across North America and Asia.
As LG H&H continues to expand its presence within the U.S. beauty market, we are seeking agile, entrepreneurial talent who can operate effectively within a fast-paced, lean, and highly collaborative global organization.
We are seeking an experienced Associate Director, Marketing with a proven track record of developing and executing cross-category marketing strategies for beauty brands with an emphasis on color cosmetics. The ideal candidate has successfully led product launches at major beauty and specialty retailers such as Ulta and Olive Young, and possesses deep expertise in brand positioning, go-to-market strategy, consumer insights, retail activation, and growth forecasting.
This is a highly entrepreneurial role. Many of the brands will be newly introduced to the U.S. marketing, requiring the Associate Director to build the U.S. marketing strategy from the ground up. . The role will partner closely with leadership to evaluate brand growth opportunities, identify market trends, assess the long-term potential of product and brand portfolios, and drive execution across key marketing initiatives. A critical responsibility will be determining whether brands and products are positioned to scale successfully within the U.S. market and leading the execution required to achieve that growth.
Key Responsibilities
Develop U.S. market strategies for newly launched brands, including target consumer identification, positioning, pricing strategy, messaging, and channel activation.
Serve as the marketing lead for color cosmetics while supporting growth opportunities across skincare and other beauty categories.
Monitor campaign performance, analyze results, and optimize strategies based on data and market feedback.
Provide ongoing recommendations regarding portfolio strategy, category expansion, and investment priorities.
Qualifications
10+ years of marketing experience in beauty, wellness, CPG, or related industries.
Proven success leading both strategy development and hands-on execution of product launches at major retailers, including Ulta, Sephora, Olive Young, or similar national accounts.
Entrepreneurial mindset with experience operating in fast-paced, high-growth environments where resourcefulness, adaptability, and execution are essential.
Strong cross-category marketing expertise with the ability to identify emerging trends and consumer behavior shifts.
Demonstrated experience scaling brands from early growth stages to broader retail distribution.
Strong analytical skills with experience leveraging market data, consumer insights, category trends, and performance metrics to drive decision-making.
Experience managing agencies, cross-functional stakeholders, and external partners.
Strong project management capabilities with the ability to execute multiple initiatives simultaneously.
Excellent communication and presentation skills with experience advising senior executives.
Preferred Experience
Experience working with high-growth beauty or wellness brands.
Direct experience launching and growing brands within Ulta, Sephora, Olive Young, or similar channels.
Agency, or in-house leadership experience at recognized consumer brands.
Strong network within the beauty and consumer products industry.
Experience forecasting category trends and identifying emerging brands and product opportunities.
Our Benefits
Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
You are immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for dollar up to 6% of your eligible pay.
Company sponsored Life insurance, AD&D and Disability benefits
Wellness incentive programs
Salary range: $130-145k
LG H&H USA is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.
Related keywords
Color CosmeticsSkincareUltaSephoraOlive YoungCPGRetail DistributionBrand HealthInfluencer MarketingPRPerformance MarketingMarket TrendsConsumer BehaviorPortfolio StrategyCategory ExpansionBeauty Industry
More than a beauty company, we're a global movement for women embracing their power.
Industry
Personal Care Product Manufacturing
Company size
10,001+ employees
Headquarters
Northampton
LinkedIn followers
1,317,188
We’ve been doing beauty differently for 140 years.
Pioneering in listening to women’s needs and speaking out for them.
Standing for what matters to them. Supporting their endeavours.
We’re a company that connects people through beauty, sharing passion, innovation and expertise - affordably.
We use the power of beauty to transform women’s lives for the better.
We were founded to provide an opportunity for women to earn and learn – bringing economic freedom for our Beauty Advisers so they can shape their own future. We continue to carry this spirit with us today. Our independent Representatives provide millions of customers worldwide with trusted, personal beauty advice and products to help them express their individuality.
We believe in beauty democracy: inclusive beauty that is open to all. We’re passionate about keeping you at the forefront of beauty, creating products that embrace the hottest trends and cutting-edge technology, alongside everyday essentials that will be the staples of your beauty kit.
We believe in a better world for women, which is a better world for all. We believe everyone is equal and we champion gender equality. We speak up and speak out on issues that matter to our communities; supporting causes that help women’s health and wellbeing, including:
• Breast cancer, the most commonly occurring cancer in women,
• Violence against women and girls, which will impact 1 in 3 in their lifetime
There’s still work to do.
And we promise to continue doing more.
Join us and be part of the movement..
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