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Skills: Forecasting, Performance Modeling, Budget Planning, Data Analysis, Excel
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Full-time
bachelor degree
Health Insurance, Dental Insurance, Vision Insurance, Accident Insurance, Life Insurance, Critical Illness Insurance
Posted 60d ago
~40 hrs/week
Responsibilities
Manage marketing planning, forecasting, and budget alignment across 40+ branches to maximize ROI and achieve net sales targets. Serve as the primary interface between Marketing and FP&A while overseeing Divisional Marketing Managers.
Requirements
Requires a Bachelor's degree and 5+ years of experience in forecasting and modeling for performance-based marketing. Must be advanced in Excel and proficient with analytics platforms like Databricks and Power BI.
Full job description
Position: Director of Analytics and Planning- Marketing Location: Mechanicsburg, PA (ONSITE)
West Shore Home is one of the fastest-growing home improvement companies in the country, delivering high-quality, convenient remodels in Bathrooms, Flooring, Windows, and Doors across 40+ locations and counting. With over 3,000 employees and a rapidly expanding footprint, we're building the marketing infrastructure to match our growth — and this role sits at the center of it.
Purpose of Position:
As Director of Analytics and Planning- Marketing, you'll own the forecasting, budget alignment, and ROI strategy for marketing spend across all 40+ branches nationwide — directly shaping how we hit company-wide Net Sales targets. You'll lead a team of Divisional Marketing Managers, report to the VP of Marketing Planning and Analytics, and serve as the analytical backbone connecting local marketing execution to national strategy.
This is a strong fit for marketing analytics leaders coming from multi-location, franchise, or home services businesses who are fluent in marketing mix modeling, media attribution, budget forecasting, and cross-functional P&L ownership — and who want to build that function at scale inside a company still in high-growth mode.
Key Role Accountabilities:
Serve as the primary interface between Marketing and FP&A and supports the Marketing team and through creating and managing the marketing forecast models.
Collaborate with senior level marketing leaders on the overall marketing strategy and approach to determine budget plans and performance expectations.
Utilize historical marketing performance data to develop long-term budget plans and forecasts to showcase spend and appointments per day by product vertical at each branch location. Take necessary action to add or reduce spend levels for different marketing sources to ensure that spend remains close to the budget and on track to achieve the company appointment targets.
Develop data-driven forecasts to accurately predict the appointment and sales volumes expected from the marketing plan utilizing historical performance data.
Train and develop Divisional Marketing Managers to effectively manage branch-level marketing budgets with the goal of achieving the sales target at the lowest possible marketing cost.
Minimum Requirements:
5+ years of experience with forecasting and modeling for performance based marketing.
Bachelors Degree, required.
Proven experience developing and executing efficiency improvement plans to streamline the marketing budgeting and target-setting process through automations. Previous experience utilizing AI and ML in performance modeling and forecasting, preferred
Advanced proficiency in Excel, required. To note, this role will require significant analysis and data structuring using Excel.
Advanced proficiency with data analysis and performance forecast modeling using analytics platforms such as Databricks and Power BI, required.
Benefits:
Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
401(k) Retirement Plan with company match
HSA plan with company match
Paid holidays and paid time off (PTO)
Employee Referral Program
Employee Discount Program
Paid training and unlimited professional growth potential
Please note: Applicants must be authorized to work in the United States at the time of their application on a full-time basis. The Company will not sponsor applicants for work visas.
Culture and Community:
We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits.
West Shore Home strives to Bring Happiness to Every Home® and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/
#LI-RM1
It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.
Since 2006, West Shore Home has continued to change the face of home improvement at the intersection of quality and convenience. Built on a foundation of integrity and innovation, we are committed to providing our customers with a new kind of home improvement experience - one that accommodates their needs and keeps in step with their fast-paced, modern lives.
What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 3,000 employees across 21 states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture.
While diverse in experience and background, we are tied together by one common goal - to become the America’s Most Admired Home Remodeling Brand®. By living out our core values and Bringing Happiness to Every Home®, each day sets us one step closer to an unrivaled customer experience across the country.
The foundation of our employee experience is our commitment to trust, respect, and mutual accountability while always challenging ourselves to Get Better Every Day. In recognizing your skills, experience, and character, we want you to help us Raise the Bar.
Offices: 3 Crossgate Dr, Mechanicsburg, Pennsylvania 17050, US
Replacement WindowsReplacement DoorsReplacement ShowersInstallation by our own InstallersFree EstimatesWe're all about helping peopleReplacement Bath TubsWalk-in TubsFull Bath Remodelsand Flooring
How many Management & Leadership jobs are open in Harrisburg, PA right now?
There are currently 418 open management & leadership positions in Harrisburg, PA listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Management & Leadership roles in Harrisburg, PA?
Companies currently hiring include UPMC, Capital Blue Cross, AAA Central Penn, AutoZone, Dollar Tree Stores, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Management & Leadership jobs in Harrisburg, PA?
Yes — 91 of the 418 open management & leadership positions offer remote or hybrid work (36 remote, 55 hybrid).
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