Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead)
Ciudad de México, Mexico · Hybrid
Senior
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Senior Manager Enterprise Risk Management - Risk Management Framework, Capital and Behaviours
Ciudad de México, Mexico · Hybrid
Senior+$16B raised
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Full-time
Posted 44d ago
~40 hrs/week
Spanish
Responsibilities
Lead the execution and evolution of Salesforce Marketing Cloud as the central activation platform within the CRM ecosystem. Coordinate with solution architects and external vendors to implement hyper-personalization, omnichannel journeys, and data integration.
Requirements
Requires 5-8 years of experience in Salesforce Marketing Cloud with expertise in Journey Builder, Contact Builder, and integration with Data Cloud. Must have experience leading hybrid teams under Agile methodologies and possess intermediate English proficiency.
Full job description
Orion Innovation is a premier, award-winning, global business and technology services firm. Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity. We work with a wide range of clients across many industries including financial services, professional services, telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce, and education.
Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead)
Descripción del puesto:
· Responsable de liderar la ejecución y evolución de Salesforce Marketing Cloud como plataforma central de activación dentro del ecosistema de CRM, asegurando su correcta integración con otras nubes de Salesforce (Sales, Service, Data Cloud) y plataformas externas.
· Forma parte del IT CRM Cell y trabaja en conjunto con el Arquitecto de Soluciones, Data & Analytics y proveedores externos para implementar capacidades de hiper-personalización, journeys y activación omnicanal.
· Rol enfocado en delivery, operación y evolución de Marketing Cloud, con visión de ecosistema.
Principales responsabilidades
Liderar la implementación y evolución de Salesforce Marketing Cloud. Diseñar y ejecutar journeys, segmentación y activación de campañas. Integrar Marketing Cloud con Data Cloud, Sales/Service Cloud y otros sistemas. Ejecutar la consolidación y estandarización de canales y herramientas de contacto. Coordinar equipos internos (especialistas, devs, QA) y proveedores externos. Asegurar delivery continuo bajo metodologías ágiles (PODs). Implementar casos de uso de personalización (lifecycle, NBO, triggers).
Skills y experiencia requerida
Core
5–8 años en Salesforce Marketing Cloud. Experiencia liderando implementaciones o evolución de SFMC. Salesforce
Experiencia operando Marketing Cloud en entornos con múltiples Business Units y alta complejidad de campañas. Dominio de: Journey Builder Contact Builder Automatización y segmentación Conocimiento de integración con: Data Cloud Sales / Service Cloud Integración
Experiencia en integraciones (APIs, data flows). Entendimiento de ecosistemas omnicanal con múltiples plataformas de contacto (ej. email, WhatsApp, push, call center). Delivery
Experiencia liderando equipos híbridos (internos + vendors). Trabajo en metodologías ágiles (Scrum / PODs). Experiencia gestionando backlog, releases y prioridades en entornos de delivery continuo. Data-driven marketing
Experiencia en segmentación, personalización y activación basada en datos (audiencias, triggers, comportamiento).
Soft skills
Fuerte orientación a ejecución. Coordinación cross-functional. Capacidad de aterrizar estrategia a implementación. Idioma
Inglés: Intemedio
Orion is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, citizenship status, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Candidate Privacy Policy
Orion Systems Integrators, LLC and its subsidiaries and its affiliates (collectively, “Orion,” “we” or “us”) are committed to protecting your privacy. This Candidate Privacy Policy (orioninc.com) (“Notice”) explains:
What information we collect during our application and recruitment process and why we collect it;
How we handle that information; and
How to access and update that information.
Your use of Orion services is governed by any applicable terms in this notice and our general Privacy Policy.
Orion Innovation delivers next-generation solutions in Data, AI, Cloud, and Digital Experience, empowering organizations to innovate, scale, and embrace future technologies.
With deep software engineering expertise and a strong understanding of industry-specific challenges, we build data-driven products and solutions that enhance customer experiences, accelerate growth, and drive long-term value.
Envision what's next. Build what matters.
For more information, visit www.orioninnovation.com.
Offices: 33 S Wood Ave, 5th Floor, Iselin, New Jersey 08830, US · 503 Powai Plaza, Hiranandani Gardens, Powai, Mumbai 400076, IN · 103,Tejomaya, L&T Park, Infopark, Kakkanad, Kochi, India 682030, IN · 132 W 31st St, 13th Floor, New York, NY 10001, US · 11175 Cicero Dr, Alpharetta, Georgia 30022, US
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