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Full-time
Posted 44d ago
Apply by Sep 21
~40 hrs/week
Responsibilities
The Marketing Director leads the Marketing & Communications Department to drive membership growth, engagement, and brand visibility. This role oversees strategic planning, manages a creative team, and aligns the brand's voice with current cultural conversations.
Requirements
Candidates need 7+ years of marketing experience, preferably in hospitality or lifestyle brands, with a proven track record of managing teams. Strong cultural instincts and the ability to drive measurable business outcomes through community-driven storytelling are essential.
Full job description
The Marketing Director leads the Marketing & Communications Department of The Gathering Spot. This role oversees and drives the execution of all marketing and communications projects and tasks, and leads the strategic and long-term vision of The Gathering Spot's marketing initiatives — with a focus on driving member engagement, growing program and event attendance, generating qualified membership applications, and amplifying the cultural voice of TGS through timely, relevant, and brand-aligned content.
TGS sits at the intersection of culture and community. The right candidate has sharp instincts for when and how a culturally relevant brand should engage in current conversations — and the judgment to know when not to. This role is also responsible for telling our members' stories: highlighting their wins, their work, and the events that make TGS feel like the room where it happens.
Responsibilities include, but are not limited to:
Strategic Planning & Execution of marketing initiatives that drive membership growth, member retention, event activation, and brand engagement
Tracking Execution of Deliverables Across Marketing & Communications Department
Leading, Developing, and Monitoring Brand & Voice of The Gathering Spot
Approving all marketing and communications assets and deliverables
Leading the member communications schedule — including the strategy for member storytelling and the highlighting of member events, recognition moments, and community milestones
Building and managing the cultural calendar — identifying when TGS should engage in current cultural conversations and developing brand-aligned content that participates in those moments authentically
Serving as a cross-departmental liaison to lead marketing and communications initiatives that touch various other departments
Direct reports include Social Media Manager and Communications Manager
Contractor and Vendor Management — including graphic designer, department admin, photographers, and videographers
Partnering with Membership Recruitment on top-of-funnel content and campaigns designed to drive qualified applications
Partnering with Programming and Member Events on event marketing and post-event content to drive attendance
Owning Marketing KPIs and reporting performance against them to leadership on a regular cadence
KPIs
New member applications driven by marketing channels (organic social, email, owned content)
Marketing's contribution to member program and event attendance — measured against targets set with Programming and Member Events teams
Marketing's contribution to club attendance and visit frequency — measured against baseline trends and engagement targets
Member engagement with marketing communications — email open rates, click-through rates, and member feedback on storytelling content
Social media performance against current algorithm benchmarks — including save rate, share rate, and watch completion (not just likes and impressions)
On-time delivery of marketing and communications deliverables against department calendar
Cross-functional satisfaction with marketing partnership — measured through quarterly check-ins with Membership Recruitment, Programming, Private Events, and Member Experience
Job Requirements
7+ years of marketing and communications experience, ideally including hospitality, membership, lifestyle brands, or media companies
Direct experience managing and developing a marketing and communications team — your direct reports should be your strongest references
Sharp cultural instincts — comfortable identifying when and how a culturally relevant brand should engage in current conversations, and confident in the judgment of when not to
Demonstrated experience in member or community-driven storytelling — bringing real people, real moments, and real wins to the front of brand communications
Track record of running a marketing function that shipped daily and drove measurable business outcomes — member acquisition, retention, ticket sales, event attendance — not just impressions
Ability to balance multiple projects, deliverables, and timelines simultaneously and effectively
Ability to lead and manage a team of marketing creatives, closely tracking timelines and deliverables
Ability to work well with a team and collaborate effectively
Ability to work well under pressure and with quick turnaround
Strong written communication skills
Strong understanding of data-driven marketing decision making and analysis — including current understanding of social platform algorithm trends
Flexibility to be available when needed outside of typical work hours, including evenings and weekends during major events and brand moments
Comfort in a fast-moving, owner-led business
The Gathering Spot is an Equal Opportunity Employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.
We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
A private-membership club deeply rooted in community & culture.
Want to learn more? Text us: +14704867878
Industry
Hospitality
Company size
51-200 employees
Founded
2016
Headquarters
Atlanta, GA
LinkedIn followers
21,818
Total funding
$5M
The Gathering Spot is a multigenerational collective of people committed to community and culture. More than a private membership club, TGS builds meaningful communities, curates amazing experiences, develops compelling content, creates inspiring spaces and celebrates our culture through dining.
Offices: 384 Northyards Blvd NW, Atlanta, GA 30313, US · 1720 I St NW, Washington, District of Columbia 20006, US · 5211 W Adams Blvd, Los Angeles, California 90016, US
Business NetworkingRestaurant and BarSocial ConnectingProfessional DevelopmentPrograms and EventsEvent Venue RentalExclusive Member Programs & Workshopsand Co-Working SpaceHospitality
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