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Full-time
bachelor degree, professional certificate
Posted 29d ago
~40 hrs/week
Responsibilities
The Digital Media Director is responsible for driving digital revenue growth by developing new advertising clients and working with local sales teams to implement strategic initiatives. This includes creating customized digital marketing solutions and managing the retainment and growth of existing CMG clients.
Requirements
Candidates must have a bachelor's degree and 3+ years of experience in digital sales management with a proven track record of growing advertising accounts. Required certifications include IAB Digital Media Sales Certification and Google AdWords Certification.
Full job description
Location: GA-Atlanta
Job Title: Digital Media Director - Atlanta Radio
Position Overview
The Digital Media Manager will be responsible for driving digital revenue growth by working with local sellers and developing new direct digital advertising clients in the local market. In this role, you will identify, implement, and accelerate strategic digital sales initiatives to meet and exceed goals. This will be accomplished by working with our local sales team, sales management, market management, and the CMG Local Solutions team. CMG helps local and national clients grow their business year-over-year by providing customized digital marketing solutions that solve unique business needs with in-depth analytics. Our integrated portfolio of top-rated media properties and digital marketing solutions, combined with our in-house research team and creative services, provides clients with the optimal media mix for real business results.
As the subject matter expert in the CMG Local Solutions’ suite of digital advertising products, strategies and processes, your main responsibility will be to drive digital revenue growth. Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships & premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation. Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, multi-touch attribution, Google analytics, and latest industry trends.
The individual will be an expert in digital advertising and marketing solutions. Your focus will be on the retainment, development, and growth of current CMG clients and the development of new digital advertising clients.
Essential Duties and Responsibilities
Establish and execute a revenue strategy that maximizes our assets and revenue potential
Uncover high-potential digital revenue growth opportunities and develop joint execution plans with local sales management. Development of new direct digital business
Guide sales teams to develop advertising campaigns that are designed around advertiser needs and objectives and are executed across multiple media platforms
Responsible for developing digital media strategies, product mixes, digital sales efforts, and revenue generation, working directly with CMG local market sales team and sales managers
Protect, retain, and grow existing CMG digital advertising clients
Develop advertising campaigns that drive revenue while driving return on investment for advertisers
Must be a strong leader and possess excellent collaboration skills to ensure effective partnership with peers while reporting to the Sr Director of Digital Sales
Report on digital sales revenue activity, strategies, and goals to ensure revenue and profitability achievement
Accurately forecast and report on digital revenue attainment
Facilitate group presentations and face-to-face client sales calls with key advertising clients and advertising verticals
Develop, facilitate, and host client facing meetings, webinars, and video conference calls to sell and educate CMG clients and prospective advertisers
Identify and share best practices to develop programs and solutions that drive customer ROI for increased and sustained local digital advertising revenue
Travel required ~ 20%
Minimum Qualifications
Bachelor’s degree in business, marketing, computer sciences or related field
Strong (3+ years) experience in Digital Sales Management including:
Demonstrated success in digital and integrated sales, internal/external customer satisfaction and territory management
Successful background growing advertising accounts and prospecting for new digital advertising verticals and strategies
Demonstrated experience working with both large and small advertising agencies and direct clients
Ability to establish priorities and work independently. This includes taking priorities from local markets and identifying the best course of action to accomplish goals
Project Management skills required with proven ability to take a concept from ideation to development to implementation
Demonstrated successful selling and management of digital advertising solutions to exceed goals
Demonstrated business acumen with exceptional knowledge of marketing, sales, and new business development
Experience with needs assessment (client needs analysis), digital sales training programs & curriculums, business development, implementation and facilitation required
Superior interpersonal skills and demonstrated command in large group settings
Strong command in front of large groups or video audiences. The gravitas to be a credible and dynamic sales leader in the digital space
Outstanding customer service skills with a keen ability to proactively anticipate and provide solutions for customer needs
Strong proficiency in Microsoft Office products (PowerPoint, Excel, Word)
Active and strong knowledge of all forms of social media
IAB Digital Media Sales Certification (IAB DMSC) required
Google AdWords Certification required
Must have a valid driver's license with a clean driving record
About Cox Media Group CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com
Our mission is to inform, entertain & elevate audiences and communities through meaningful and relevant content & news.
Industry
Broadcast Media Production and Distribution
Company size
1,001-5,000 employees
Founded
2009
Headquarters
Atlanta, Georgia
LinkedIn followers
48,415
Driven by the energy and passion of our people, Cox Media Group (CMG) is creating innovative ways to deliver news and information, tell compelling stories and hold the powerful accountable. In short, we exist to inform, entertain and elevate our audiences and communities. When combined with our integrated market strategy and cross-platform advertising solutions, this positions us well to build the future of media. As an award-winning team of broadcasters, journalists, digital media experts, publishers and account executives, we reach more than 50-million Americans weekly in more than 20 markets. And, with a full suite of local, regional and national advertising solutions, we offer unmatched reach for businesses, and unrivaled opportunity for our employees. So, connect with us today, and let’s build the future of media.
Cox Media Group is an Equal Opportunity Employer.
Offices: 223 Perimeter Center Pkwy NE, Atlanta, Georgia 30346, US
How much do Management & Leadership jobs in Atlanta, GA pay?
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