Care with Heart. Work with Purpose. Volunteers of America National Services (VOANS) is seeking a Director of Marketing that drives marketing performance across the Volunteers of America National Services (VOANS) portfoli…
Data Analyst - Asset Management Affordable Housing
Alexandria, Virginia, United States · Hybrid
$34/hr–$37/hr
Mid level
Care with Heart. Work with Purpose. Volunteers of America National Services (VOANS) is seeking a Data Analyst that supports the Asset Management department by improving data quality, automating reporting, and delivering …
Skills: Data Analysis, Asset Management, Affordable Housing, Excel, Power BI
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$107k–$119k/yr
Full-time
bachelor degree
Medical Insurance, Dental Insurance, Vision Insurance, 403(b) Retirement Plan, Paid Time Off, Life Insurance
Posted 49d ago
~40 hrs/week
Remote in United States
Responsibilities
Lead the marketing strategy and execution for lease-up and stabilized affordable housing portfolios to drive occupancy and revenue. Develop national marketing standards, track KPIs, and collaborate with maintenance and leadership to optimize property performance.
Requirements
Requires 3-5 years of multi-family marketing and leasing experience, including at least 3 years in a leadership role. A Bachelor's degree in Marketing, Business, or Real Estate is required, along with expertise in HUD/LIHTC regulations and digital marketing tools.
Full job description
Care with Heart. Work with Purpose.
Volunteers of America National Services (VOANS) is seeking a Director of Marketing that drives marketing performance across the Volunteers of America National Services (VOANS) portfolio. The role has two (2) primary areas of focus: leading marketing for properties in lease-up to achieve timely stabilization, and supporting properties experiencing occupancy challenges.
Schedule: Monday-Friday 8:00 AM-5:00 PM
Location: Remote - in the local area of DMV hybrid (3 days in 2 remote)
Pay Range: $107,000-$119,000 based on experience
Why You’ll Love It Here
Opportunity to shape strategy and drive organization-wide impact
Collaborative executive leadership team that values partnership and accountability
High-visibility role influencing performance, processes, and outcomes
Cross-functional collaboration across operations, finance, and clinical teams
Culture that empowers leaders to innovate, improve, and build strong teams
What We Offer
Comprehensive Medical, Dental & Vision Insurance
403(b) Retirement Plan with Discretionary Employer Contribution
Generous Paid Time Off (Vacation, Holidays & Sick Leave)
Life Insurance & Short-Term Disability Coverage
Employee Assistance Program for personal and professional support
Wellness Incentives (up to $350 annually)
Early Pay Access (up to 50% up to $1000 of earned wages)
Career Development Opportunities
What You Bring (Requirements)
Education & Experience:
• Three (3) – five (5) years of experience in multi-family marketing and leasing, including at least three (3) years in a leadership role; affordable housing (HUD, LIHTC) and multi-site experience strongly preferred. • Proven success driving occupancy and revenue in both lease-up and stabilized environments, including turnaround of underperforming assets. • Working knowledge of Fair Housing regulations, affirmative fair housing marketing (AFHMP), and HUD/LIHTC occupancy and waitlist requirements. • Expertise in digital marketing (paid search and social, SEO, ILS management, reputation management) with accountability for advertising budgets and ROI. • Strong analytical and reporting capabilities; proficiency with property management software (RealPage OneSite, Yardi, or comparable), CRM systems, and marketing analytics platforms. • Bachelor's degree in Marketing, Business, Real Estate, or related field, or equivalent experience.
What You’ll Be Responsible For
Lease Up Marketing:
• Lead marketing strategy and execution for all properties in lease-up, from pre-leasing through stabilization, with accountability for meeting absorption schedules and stabilization timelines.
• Develop property-specific lease-up marketing plans, budgets, pre-leasing targets, and outreach campaigns in coordination with Development, Asset Management, and Property Management.
Occupancy Recovery & Performance Improvement:
• Provide focused marketing support to properties with occupancy challenges, including Focus and Watchlist properties under the VOANS three-tier performance monitoring system.
• Analyze property performance, market trends, and competitive data to recommend pricing, concessions, and traffic-generation tactics for underperforming assets.
National Standards: Marketing, Retention & the VOANS Brand:
• Develop and administer national marketing and leasing standards, procedures, and tools, ensuring consistent implementation and Fair Housing compliance across the portfolio.
• In collaboration with VOANS Communications Department build and protect the VOANS brand, ensuring consistent positioning, visual identity, messaging, and quality across all communities, collateral, websites, and digital channels.
• Conduct marketing audits and onsite reviews to test execution against standards and establish best practices.
KPIs & Revenue Growth:
• Establish, track, and improve marketing and leasing KPIs, including occupancy, pre-leased percentage, traffic by source, lead response time, closing ratios, renewal conversion, and cost-per-lease.
• Set annual KPI targets, monitor monthly performance, and drive year-over-year improvement at the property, regional, and portfolio levels.
Leasing & Maintenance Policy Coordination:
• Coordinate with the Director of Maintenance on policies where leasing and maintenance intersect, including unit turn standards and timelines, make-ready processes, model unit and tour path presentation, and curb appeal.
• Align vacancy readiness expectations with maintenance unit turn KPIs so demand generation and physical unit availability move together, particularly during lease-ups.
Leadership & Training:
• Train and coach site teams in sales skills, CRM/lead management, and leasing best practices, in partnership with the Housing Quality and Training team.
• Build trusting relationships with Property Management leadership, Community Administrators, Asset Management, and Resident Services; communicate VOANS standards through site visits and tailored communications.
• Provide regular updates and recommendations to housing leadership; maintain working relationships with lenders, investors, and agencies on lease-up progress and occupancy recovery plans.
• All other job-related projects as assigned.
About Volunteers of America National Services
Volunteers of America National Services (VOANS) is a mission-driven organization dedicated to delivering high-quality healthcare, housing, and supportive services to those in need across the country. We serve seniors, veterans, individuals with disabilities, and families through innovative programs that promote dignity, independence, and well-being. With a strong commitment to compassion, integrity, and service, VOANS operates across multiple healthcare and housing settings nationwide. Our teams are united by a shared purpose, to strengthen communities and make a meaningful difference in the lives of those we serve every day.
Related keywords
Real EstateAffordable HousingHUDLIHTCFair HousingAFHMPRealPage OneSiteYardiCRMSEOPaid SearchSocial Media MarketingROIOccupancy RecoveryLease-upAsset Management
About Volunteers of America National Services (VOANS)
Volunteers of America National Services serves at the Housing and Healthcare affiliate of the Volunteers of America parent organization. Incorporated in Minnesota as a 501c3 nonprofit organization in 1982, the issue of providing services in senior housing served as the catalyst for this merger of housing and health care activities. The organization employs over 3,100 professionals who provide high quality services and care to our clients and is governed by a diverse board of directors. As one of the largest non-profit affordable housing owners/operators in the nation, the VOANS portfolio includes over 240 properties and 12,900 affordable housing units in over 40 states and Puerto Rico. VOANS also operates over 46 senior healthcare programs, including skilled nursing, assisted living, home health care, adult day, and Program for All Inclusive Care for the Elderly (PACE), serving 2,400 – 2,500 people every day.
Offices: 1660 Duke St, Alexandria, Virginia 22314, US
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