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The role focuses on coordinating and briefing email campaigns and website content to deliver brand campaigns and product marketing strategies. It involves collaborating with CRM, design, and international partner teams to drive customer engagement and sales.
Requires over one year of experience in digital or email marketing within the fashion, lifestyle, or retail sectors. Candidates must be proficient in email planning, briefing, and using workflow tools like Asana.
White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.
Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented and like-minded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels.
Who you are:
You are an experienced content planner and manager across email and website channels. You will be experienced in writing and managing content briefs with a highly organized and structured approach and superb attention to detail. A strong team player, you are eager to learn and grasp new information quickly. You are a self-starter, who is adaptable and thrives in a dynamic, fast-paced retail environment. You are a creative problem- solver, who can think quickly on your feet.
Primary objective of the job:
We are looking for a proactive and detail-orientated Digital Marketing Assistant to join our Marketing team. This is a fantastic opportunity to join an exciting team and help deliver our brand campaigns through our owned digital channels – primarily email and website. The role will focus primarily on coordinating and briefing email campaigns, working closely with the CRM & Insights team to execute the email marketing strategy.
You will support the Assistant Digital Marketing Manager and wider marketing team in executing the seasonal campaign and product marketing strategy as well as brand fame and marketing initiatives. You will play a key role in coordinating briefs and activity with our Ecommerce and THG international partner teams to drive customer engagement and sales.
What you’ll be doing:
Working across teams to manage the email briefing and creative process, leading the weekly BAU email briefing and supporting on seasonal campaign emails, ensuring timely execution and alignment with brand guidelines.
Support the Assistant Digital Marketing Manager and CRM manager with planning the email calendar and strategy, balancing commercial trade priorities and promotions with a strong brand and creative outlook to align with seasonal brand campaign storytelling and product marketing strategy.
Work closely with design and content teams to ensure cohesive and engaging email creative and messaging, collating inspiration and competitor activity to keep developing and drive best in class email campaigns.
Support CRM initiatives by assisting with automated and lifecycle email journeys.
Collaborate with the Social Media Coordinator and PR team to develop and align content plans for online and email channels and plan influencer assets across digital touchpoints.
Support the Assistant Digital Marketing Manager and Ecommerce teams to plan and execute brand campaigns, tactical promotions, seasonal collections and product launches across digital channels.
Coordinate with the Traffic Manager to ensure briefs are delivered on time and assets are signed off through the creative review process.
Coordinate with our international e-commerce partner, reviewing weekly briefs and coordinating assets to ensure alignment with our UK channels, trading calendar and creative look & feel.
Work alongside the CRM manager and the Insights team to monitor and report on email performance, providing insights and recommendations for improvement as well as post campaign analysis packs for peak trading periods and seasonal campaigns.
Support the CRM and wider Brand Marketing team on our customer loyalty programme, including the briefing of loyalty specific emails and the monthly loyalty content brief.
Work closely with the Retail marketing team to promote shop openings, customer events and local store activity across our email and digital channels.
Support various brand and digital marketing tasks across the wider team, including post campaign analysis, asset management, competitor analysis and administrative duties.
What you’ll need:
Skills & Experience
1+ year’s experience in digital marketing, email marketing or a similar brand and creative marketing role within a fashion, lifestyle, retail or related brand.
Strong knowledge of and experience in email planning and briefing.
Experience in brand and creative marketing across digital channels.
Experience briefing content for ecommerce channels, including homepages, landing pages and various content and editorial pages on websites
Analytical skills and knowledge of key email and digital KPI’s, proactively using performance insights to inform future creative briefs and present findings to key stakeholders.
Proficiency in using Asana or other workflow management tools
Experience in briefing assets across other digital and social media channels is a bonus
A good knowledge of Excel, Word and PowerPoint
Ways of working
Highly organized with excellent time management skills and ability to manage multiple priorities at once in a fast-paced retail environment
Exceptional attention to detail, taking ownership when proofing email tests and any content pre go live.
Proactive and able to take ownership, with the confidence to work independently as you grow in the role.
Excellent communication skills – both written and verbal
Confidence in liaising with stakeholders across the business (up to director level) and external suppliers and building relationships across teams and external partners.
A curious and analytical mindset with the ability to interpret data and generate actionable insights and a passion for testing, learning and continuous improvement.
As a Digital Marketing Assistant at White Stuff you will be entitled to an array of great benefits, some of which include:
Annual bonus opportunity
Up to 25 days Holiday plus bank Holidays
2 extra (paid!) days off per year to volunteer in the local community
50% discount
Subsidised BUPA Dental Insurance
Healthcare cash plan and Life Assurance
Interest free season ticket loan
Pension Contribution
We are committed to creating an environment where we can all be proud to work and be ourselves. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age.
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Life would be dull if we all looked the same.
White Stuff is a lifestyle brand for independent spirits with individual style. We specialise in high quality unique, thoughtfully designed clothing and accessories for women and men. All made with a focus on distinctive details, amazing fit, and certified sustainable materials. White Stuff started life in 1985. Our ski-loving founders, George and Sean, had the idea of selling T-shirts to fund their stays in the French Alps (the "white stuff" is snow in case you were wondering). Our style has evolved over the years, but the ethos behind it endures. We're obsessed with the little things. The things that make life interesting. Like unexpected textures and unique embroidery. Hidden details like contrast stitching and secret pops of colour. We design all our prints in-house. We love natural materials like cotton, wool and linen (especially when they're responsibly sourced). And we think it's good to stand out from the crowd. Because life would be very dull if we all looked the same. We're committed to being a responsible business, you can read our latest sustainability update here: https://www.whitestuff.com/other-stuff/sustainability We currently have 120 shops and 71 concessions, including in John Lewis and Marks & Spencer.
Offices: Oval, London, GB
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