San Francisco, California, United States · Remote OK
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the glo…
Skills: Social Media Measurement, Data Analysis, Strategic Storytelling, Experimentation Frameworks, AI Implementation
San Francisco, California, United States · On-site
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San Francisco, California, United States · Hybrid
$212k–$302k/yr
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San Francisco, California, United States · Remote OK
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San Francisco, California, United States · On-site
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San Francisco, California, United States · Hybrid
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San Francisco, California, United States · Hybrid
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San Francisco, California, United States · Remote OK
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San Francisco, California, United States · On-site
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San Francisco, California, United States · On-site
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Define and lead Airbnb's global social media measurement strategy by standardizing KPIs and frameworks across platforms. Translate complex data into strategic narratives to guide creative decisions and evaluate the impact of social investments on business outcomes.
Requires over 15 years of experience in social analytics or digital strategy with deep expertise in organic social and influencer measurement. Must possess strong technical skills in SQL and BI tools, along with a proven ability to leverage AI for analytical depth.
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
Social media is an emerging discipline for Airbnb. We're seeking a Senior Social Measurement Lead to build an effective social media measurement strategy for Airbnb's global marketing and comms teams. The job will cover all content published on our owned channels, the social elements of our marketing and comms campaign work, and our influencer and creator programs. The right candidate will know how to identify, structure, and activate the right data — turning raw performance information into something usable, and ultimately into decisions that move the business forward.
You will partner closely with social strategy, social creative, Comms, Data Science, and regional marketers to help Airbnb understand the impact of social media on business outcomes, and guide the team at both a day-to-day and at a strategic level on how to grow our channels and improve performance.
You will define how Airbnb measures social media — from the frameworks and tools we use to the stories we tell about performance. This is a greenfield opportunity to build a best-in-class measurement practice for one of the world's most recognized brands.
You will go beyond dashboards. Your work will shape how Airbnb understands the impact of social on business outcomes, how teams make day-to-day creative and strategic decisions, and how leadership evaluates the effectiveness of our global social investment. You will bring rigor, innovation, and a bias for action — leveraging AI, experimentation, and deep platform expertise to keep Airbnb ahead of the curve.
Your Location:
This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [email protected]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
How We'll Take Care of You:
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Airbnb is a community based on connection and belonging.
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays, experiences and services that make it possible for guests to connect with communities in a more authentic way.
Offices: 888 Brannan Street, San Francisco, CA 94103, US · 158 Cecil St, Singapore, Singapore 069545, SG · South Lotts Road, Dublin, County Dublin, IE
Based on 570 listings with disclosed salaries, most creative & media jobs in San Francisco, CA pay between $80k–$234k per year. Individual offers vary with seniority, company size, and specialization.
There are currently 754 open creative & media positions in San Francisco, CA listed on Clera. New openings are added daily as companies post roles.
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