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$94k–$157k/yr
Full-time
Health insurance, Wellness coverage, 401(k) match, Paid time off, Paid holidays, Merchandise discounts
Posted 21h ago
~40 hrs/week
Responsibilities
The associate will develop insight-led, integrated marketing campaigns and ensure brand consistency across all digital and in-store channels. They will also collaborate with cross-functional teams and external agencies to execute marketing plans and conduct post-campaign analysis.
Requirements
The ideal candidate possesses strong strategic thinking, analytical skills, and a deep curiosity about culture and retail trends. They must be highly organized with the ability to manage multiple projects and foster collaboration across diverse teams.
Full job description
Be part of an amazing story
Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.
Job Overview
The Associate, Brand Strategy plays a pivotal role in shaping how Macy’s shows up in the world, helping to connect culture, customers, and creativity in ways that move Macy’s forward. Working alongside the Senior Director of Brand Strategy, this person will help develop integrated campaigns that are insight-led, culturally relevant, and emotionally resonant.
The ideal candidate is insatiably curious: about people, culture, retail, and what makes brands matter. They know how to spot the unobvious gems that inspire big ideas and can turn those insights into clear, compelling briefs that spark breakthrough creative. The candidate doesn’t need deep retail experience, but they should be passionate about retail and how it is evolving.
What You Will Do
Ensure adherence to brand guidelines across all marketing materials and communications
Lead the planning and execution of creative brief and marketing plan tactical support, including:
Partner with the customer team to understand customer needs and behaviors, leveraging these insights to develop compelling briefs and marketing plans
Collaborate with trend forecasting and editorial content teams to include key seasonal trend and key item priorities for briefing
Effectively communicate marketing brief details and deliverables to cross functional teams, ensuring seamless integration across digital and in-store channels for campaign cohesiveness
Review all concepts to guarantee alignment with campaign objectives, providing timely and constructive feedback
Lead postmortem process to capture key successes and opportunities for future campaigns
Hunt for what’s next in culture, category, and market trends, transforming those signals into insights, opportunities, and provocations that push the work (and the team) forward
Work closely with creative teams, providing clear direction and igniting their passion to develop big ideas.
Foster a collaborative environment where marketing, creative, and merchandising teams work seamlessly to bring strategic vision to life.
Collaborate with external agency partners effectively, ensuring a smooth relationship and delivering exceptional results.
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
In addition to the essential duties mentioned above, other duties may be assigned.
Skills You Will Need
Brand & Strategic Thinking: Strong understanding of marketing principles, consumer behavior, brand strategy development, and the retail landscape; able to translate insights into actionable strategies that strengthen Macy’s brand presence.
Insight Development & Cultural Curiosity: Deep curiosity about people, culture, and trends; skilled at uncovering insights from diverse sources and transforming them into inspiring, relevant creative briefs.
Creative Storytelling: Exceptional research, analytical, and writing skills; able to craft compelling narratives that connect data, culture, and emotion to drive breakthrough creative work.
Collaboration & Influence: Proven ability to foster collaboration across marketing, creative, and merchandising teams; communicates clearly and persuasively to influence decisions and inspire others.
Project Management & Execution: Highly organized and detail-oriented, capable of managing multiple projects and priorities simultaneously while maintaining high standards of quality and timeliness.
Analytical & Critical Thinking: Able to evaluate trends, assess data, and draw actionable conclusions that inform marketing strategy and campaign development.
Proactive Leadership & Drive: Self-motivated with a strong bias for action; identifies opportunities, anticipates needs, and advances work independently while maintaining alignment with team objectives.
Agency & Partner Management: Skilled at managing external agency relationships to ensure seamless collaboration and delivery of exceptional creative outcomes.
Who You Are
This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
What We Can Offer You
Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Some additional benefits we offer include:
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.
Join us and help write the next chapter in our story - apply today!
This job description is not all-inclusive. Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
Macy’s is the largest retail brand of Macy’s, Inc., a portfolio of iconic nameplates that also includes Bloomingdale’s and Bluemercury, helping generations of customers celebrate life’s special moments and express their personal style. Through our stores and digital platforms, we offer a distinctive assortment of fashion, beauty, home and other products from leading market and private brands.
Our colleagues bring the Macy’s experience to life every day. Together, we are building a stronger, more modern Macy’s while continuing to create memorable experiences for our customers and make a positive difference in the communities we serve. As part of Macy’s, Inc., we are guided by a commitment to responsible growth, colleague development, community impact and environmental stewardship
Offices: 151 W 34th St, New York, NY 10001, US
RetailConsumer GoodsE-CommerceAdvertising PlatformsFashionRetailShoppingAdvertisingDepartment, Clothing & Shoe StoresRetail and wholesale
How much do Creative & Media jobs in New York, NY pay?
Based on 5510 listings with disclosed salaries, most creative & media jobs in New York, NY pay between $65k–$165k per year. Individual offers vary with seniority, company size, and specialization.
How many Creative & Media jobs are open in New York, NY right now?
There are currently 6,692 open creative & media positions in New York, NY listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Creative & Media roles in New York, NY?
Companies currently hiring include Adelphi Group, Publicis Groupe Holdings B.V., NBCUniversal, UM Australia, Fox Television Stations, among others. Browse the listings above to see every active employer.
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