FanaticsLos Angeles, California, United States · On-site
$196k–$271k/yr
About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products a…
Skills: Brand Marketing, Product Marketing, Strategic Planning, Marketing Strategy, Campaign Management
FanaticsLos Angeles, California, United States · On-site
$170k–$225k/yr
About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products a…
Skills: Product Strategy, Product Roadmap, Team Leadership, Trading Cards, Licensing
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Los Angeles, California, United States · On-site
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Los Angeles, California, United States · On-site
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Spin MasterLos Angeles, California, United States · Hybrid
$29/hr–$34/hr
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Fanatics
Los Angeles, California, United States • On-site
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The Senior Director will lead global brand and product marketing strategies to accelerate growth and strengthen brand equity within the collectibles ecosystem. They will oversee cross-functional marketing alignment, manage strategic partnerships, and drive youth and influencer marketing initiatives.
Candidates must have 12+ years of experience in a high-pace environment with a high-profile brand. Proven expertise in marketing management, campaign execution, and strategic leadership is required.
Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.
Summary: Fanatics Collectibles is looking for a Senior Director, Brand & Product Marketing to lead marketing across global properties. This role is a key member of the marketing leadership team, responsible for driving marketing that accelerates growth, strengthens brand equity, and deepens engagement within the trading card and collectibles ecosystem. Success in this role requires a deep understanding of the trading card hobby, collector mindset, product portfolio, and broader trading card ecosystem. This individual will leverage their category expertise to provide strategic direction, guide integrated marketing initiatives, and help grow the collector community.
The Senior Director will oversee core product marketing strategy and execution while leading high-impact growth areas including strategic partnerships, youth marketing, and creator/influencer programs.
The deliverables of this position include the following:
This role is ideal for a forward-thinking leader who can translate strategy into execution, build scalable programs, and maintain strong relationships. This position will be responsible for handling a wide variety of duties, which include, but are not limited to the ones listed below.
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
Fanatics is committed to relentlessly enhancing the fan experience. As a leading global sports platform, Fanatics allows fans to buy, bet, and collect while engaging with sports in deeper, more immersive ways. Fanatics is redefining how fans connect with their favorite teams and players. Through its businesses—Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Markets, and Fanatics Studios—the company has built a powerful, integrated ecosystem. By bringing together licensed fan gear, physical and digital trading cards, live events, and more, Fanatics delivers personalized experiences to over 100 million fans worldwide. Fanatics currently holds partnerships with over 900 sports properties, including professional and college teams, leagues, players’ associations, and retail partners. Fanatics also partners with over 5,000 athletes and celebrities, including 250 exclusive partnerships, and has over 2,000 retail locations. Beyond these partnerships, Fanatics has its own powerhouse team of more than 22,000 global employees.
Offices: 95 Morton St, New York, NY 10014, US · Fanatics, Jacksonville, FL., . 32256, US · 5332 Avion Park Dr, Tampa, Florida 33607, US · 1877 Broadway, Boulder, CO 80302, US · 1 Franklin Pkwy, San Mateo, CA 94403, US
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