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Company Description

 

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Overview

We’re looking for a Senior Director, Ecommerce to create impact and help our clients navigate the dynamic, fast-changing Amazon landscape. The ideal candidate will have a strong background in the Amazon Advertising ecosystem and understands how to translate retail strategy into effective and scalable shopper marketing programs. This position is responsible for maintaining in-depth knowledge and strong relationships within the Amazon channel, working closely with internal and external teams, and creating strategies and tactics to help clients grow their Amazon business. As part of the greater Commerce team, this position will lead the development of annual omnichannel marketing plans, track key performance indicators, report on program results, and deliver actionable insights.

 

Candidates must reside within a commutable distance from our Atlanta or New York offices for a hybrid work schedule. 

 

The Sr. Director will:

• Lead omnichannel marketing strategies
  • Work closely with the Vice President of Amazon Commerce to translate channel, shopper, and category insights into actionable omnichannel marketing plans utilizing the full Amazon Advertising ecosystem (Amazon Ads, Branded & Custom Shopping Experiences, and Ad Tech)
  • Understand the Amazon consumer journey and leverage shopper marketing plans to define media touchpoints, with audience-specific value propositions and compelling reasons to act throughout the entire funnel, from awareness through consideration and purchase, both on- and off-platform
  • Lead the development of data-driven and insight-backed omnichannel shopper marketing strategies for the agency’s CPG clients at Amazon, including annual planning, calendars, and holistic executions
  • Act as the main client POC for assigned accounts and clients, ensuring quality and excellence of all deliverables and touchpoints
  • Manage direct reports and partner with cross-functional team members to execute tactics that align with omnichannel marketing plans
  • Lead preparation and presentation of program post-mortems (effectiveness, KPIs, and key learnings) to clients, internal cross-functional teams, and external partners
  • Evaluate business trends, shopper insights, findings from market research, and post-campaign analysis of executed activities utilizing using our proprietary Marilyn Commerce platform and Amazon’s Advertising technology suite
  • Keep up to date with, and vet, new capabilities, shopper marketing vendors, and innovation trends specific to Amazon, and regularly share new opportunities with our clients
• Own Amazon Advertising and retail partner relationships
  • Manage Amazon Advertising relationships, including responsibility for helping the Commerce team obtain information about new products and services ensuring the agency and our clients are first to market with new test and learn opportunities
  • Develop and maintain an ongoing relationship with Amazon Advertising & other offsite integration partners (Chicory, TikTok), staying informed of new offers and ways of working to ensure the agency and its clients are best-in-class partners/customers
• Advise and partner
  • Work collaboratively with the broader Connected Commerce team (eCommerce, Media, Creative, Strategic Planning, and Analytics & Insights) to ideate, plan, and execute omnichannel programs at Amazon
  • Provide day-to-day advisement to our Amazon Commerce team for shopper marketing strategy, plan building, optimization, measurement, and ROI
  • Deliver periodic learnings & POVs on what is working, what isn’t, and why to help define and continuously improve our Amazon Enterprise Advertising product and service offerings
  • Partner with other Commerce leaders (Target, Walmart, Gopuff, Instacart, etc.) to share learnings and best practices, and define and track the performance of retailer capabilities, program offerings, and innovation (i.e., on-site display, loyalty programs, digital sampling, omnichannel solutions)

What you bring to us:

• 10+ years experience in Amazon marketing, shopper marketing, and/or retail marketing; Bachelor’s degree in advertising, marketing, or related media field
• Amazon Marketing Services and Vendor Central experience required
• Current knowledge of Shopper Marketing at Amazon; prior experience working directly for or with Amazon; and Amazon DSP platform is strongly preferred
• Demonstrated experience in analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations
• Sound decision-making skills based in an agency and client setting leveraging industry knowledge
• Dynamic personality able to effectively engage and influence a variety of audiences
• Desire and ability to work within a cross-functional, team-oriented environment
• A strong work ethic that is proactive, collaborative, and highly organized
• Passion for business and dissatisfaction with the status quo – always thinking of ways to improve and grow
• Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

 

Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

 

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. 

 

Mars United℠ Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

 

All your information will be kept confidential according to EEO guidelines. 

 

Compensation Range: USD $129,485.00 - USD $207,324.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/20/2026.