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Digital Marketing Principal- Digital Upsell & In-Product Growth
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$8k–$18k/mo
Full-time
postgraduate degree
Posted 2d ago
~40 hrs/week
Responsibilities
The role involves defining upsell opportunities across the SMB platform and designing in-product experiences that drive purchase intent. You will also lead strategic planning for market and product analysis while collaborating with engineering to ship product enhancements.
Requirements
Candidates must possess a Master's degree or equivalent experience in a relevant business or technical discipline. A minimum of five years of experience in digital marketing or digital product management is required.
Full job description
Responsible for strategic leadership, product/technology development and core leadership of all products developed in support of the company’s product and service portfolio.
Essential Functions
Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management.
Works in a leadership capacity with technology experts on digital product/technology development.
Leads and contributes to development of product specifications, requirements and implementation.
May participate in test planning measurement and other analytical functions.
Provides support through demo instruction, tool development and functional demonstrations.
Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
Perform other duties as assigned.
Job Responsibilities:
Define the upsell opportunity map across our SMB platform: which behaviors signal purchase-readiness, which products have the clearest upgrade path, and where friction lives today.
Design and ship in-product experiences — insights, nudges, and contextual prompts — that drive awareness and purchase intent without degrading the core product experience.
Work with product and engineering to prioritize and ship upsell surface area — making the case with data, writing clear briefs, and staying close through delivery.
Minimum Education
Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
Minimum Experience
Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.
Knowledge, Skills, and Abilities
Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
Technical acumen.
Strong collaboration, communications and analytical skills.
Preferred Qualifications: This position is eligible for remote work and may be located anywhere within the United States excluding AK, HI and U.S. territories, however if you live within the 50 miles radius of a campus you will be required to work at a FedEx campus locationseveral times per week.
Pay Transparency: The compensation listed reflects the pay range or rate of pay reasonably expected for this posted position at the posted location or locations. If this opportunity includes multiple job levels, the pay information represents the ranges for each level in that job family. Actual pay is determined by several job-related factors permitted by law and relevant to the position, including, but not limited to, experience relative to the job, tenure, market level, pay at the location for this job, performance, schedule, and work assignment. In California, the compensation listed reflects the range or rate of pay reasonably expected for this posted position upon hire. In New Jersey, any compensable Security and Walk time will be paid to non-exempt/hourly employees at the state minimum wage.
For details on our comprehensive benefits, click here.
Federal Express Corporation is an Equal Opportunity Employer including, Vets/Disability.
Reasonable accommodations are available for qualified individuals with disabilities throughout the application process. Applicants who require reasonable accommodations in the application or hiring process should contact [email protected].
Applicants have rights under Federal Employment Laws:
E-Verify Program Participant: Federal Express Corporation participates in the Department of Homeland Security U.S. Citizenship and Immigration Services’ E-Verify program (For U.S. applicants and employees only). Please click below to learn more about the E-Verify program:
We are a large company that spans all around the world and has consistently been ranked among the world’s most admired and trusted employers. Our people are the foundation of our success by connecting people and possibilities throughout the world- offering shipping, transportation, e-commerce, and business services to customers just like you. Want to be part of this dynamic team? Check out our open positions located on the Careers Site on fedex.com: http://careers.van.fedex.com/