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Full-time
high school, associate degree, bachelor degree
Medical, Dental, Vision, Life Insurance, Disability, Mental Health
Posted 9h ago
~40 hrs/week
Responsibilities
The Guest Engagement Specialist manages inbound marketing responses via SMS and email to convert leads into bookings while maintaining brand voice. They also track performance metrics and provide insights to marketing and operations teams to improve campaign effectiveness.
Requirements
Candidates must have a high school diploma or equivalent, with an associate or bachelor's degree preferred. Proven experience in call center environments within beauty, wellness, or hospitality industries is required, along with proficiency in CRM systems and Microsoft Office.
Full job description
About the Role
We are seeking a detail-oriented and brand-savvy Guest Engagement & Messaging Specialist to manage inbound responses from our marketing SMS and email campaigns. This role is responsible for turning customer interest into confirmed bookings while maintaining a consistent, high-quality brand voice. The ideal candidate is equal parts communicator, salesperson, and brand steward who can also track performance and provide insights that improve marketing effectiveness.
A Day in the Life
Customer Messaging & Lead Response
Monitor and respond promptly to inbound SMS and email responses generated from marketing campaigns.
Engage prospective and returning guests in helpful conversations that guide them toward booking.
Answer questions, provide recommendations, and remove friction in the decision-making process.
Manage multiple guest conversations simultaneously while maintaining accuracy and professionalism.
Brand Voice & Experience
Represent the brand in every written interaction, ensuring tone, messaging, and values remain consistent.
Adapt responses while staying aligned with established brand guidelines.
Deliver thoughtful, personalized communication rather than generic replies.
Booking Conversion & Revenue Growth
Encourage guests to complete bookings.
Identify opportunities to upsell services, packages, memberships, or add-ons.
Use consultative selling techniques to match guests with the best experience for their needs.
Log conversations and outcomes in CRM and scheduling systems.
Reporting & Insights
Track conversation activity, booking conversions, and upsell performance.
Maintain organized records of customer interactions and outcomes.
Provide regular reports on messaging performance and guest inquiries.
Share insights with marketing and operations teams to improve campaigns.
What Sets You Apart
Strong verbal and written communication skills.
Customer-focused mindset with empathy and patience.
Confidence in explaining technical or medical-related services.
Ability to multitask in a fast-paced environment.
Willingness to work flexible hours, including evenings and weekends.
Ability to learn quickly and easily adapt to a dynamic environment.
Authentic individual with impeccable integrity whose personal and professional values are consistent with EWC’s mission, vision and values.
Proficient in Microsoft Office Suite – Word , Excel, PowerPoint, Outlook.
Education and Experience
High school diploma or equivalent (required).
Associate or bachelor's degree in a related field (preferred).
Proven experience in call center environments, preferably in beauty, wellness, hospitality, or service industries.
Familiarity with scheduling software and CRM systems (HubSpot preferred).
Experience managing customer communications via SMS, email, or chat platforms.
Benefits & Perks
We offer a comprehensive benefits package designed to support your health, well-being, financial future, and professional growth.
Health & Wellness: Medical, Dental, Vision, HDHP with HSA, employer-paid Life Insurance, Disability, Mental Health & EAP benefits
Financial: 401(k) with Safe-Harbor Matching and additional voluntary benefits, including pet, legal, identity theft, accident, hospital, and critical illness coverage
Time Off: 17 days of PTO (increases with tenure), 11 paid holidays, paid parental/adoption/foster leave, plus dedicated Wellness/Mental Health and Volunteer days
Hybrid Work: In-office Monday–Thursday and remote Fridays
Professional Growth: Up to $500 annual professional development stipend
Employee Perks: Weekly office breakfast, Fun Committee, DE&I Council, employee discounts, and time off to vote
Benefits are generally effective the first of the month following 30 days of employment and are subject to applicable plan terms.
This role is not eligible for Visa Sponsorship
European Wax Center is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.
This job description is a general description of essential job functions. It is not intended to describe all duties someone in this position may perform. All employees of EWC and operating subsidiaries are expected to perform tasks as assigned by supervisory/management personnel, regardless of job title or routine job duties.
European Wax Center, Inc. is the largest and fastest-growing franchisor and operator of out-of-home body waxing services, with over 1,000 locations in the United States.
What sets us apart is our unique combination of philosophy, exceptional service, proprietary products, and a comfortable, consistent guest experience. Together, these elements have established EWC as the leader in the waxing services category.
We’re backed by a strong, well-established team supporting every function of the business — including marketing, technology, accounting, finance and more — all working together to empower our franchisees and elevate the brand.
Offices: 5830 Granite Pkwy, Plano, Texas 75024, US
Hair removalBody WaxingBikini WaxingBrazillian WaxingFranchiseand BeautyPersonal Care and HygieneCosmeticsBeautyPersonal Health
How many Hospitality jobs are open in Plano, TX right now?
There are currently 523 open hospitality positions in Plano, TX listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Hospitality roles in Plano, TX?
Companies currently hiring include Aramark Healthcare+, Starbucks, ClubCorp, Compass Group, Fogo de Chão, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Hospitality jobs in Plano, TX?
Yes — 15 of the 523 open hospitality positions offer remote or hybrid work (4 remote, 11 hybrid).
How do I apply for Hospitality jobs in Plano, TX?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.