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Full-time
Posted 30d ago
~40 hrs/week
Responsibilities
The Product Marketing Specialist will drive lead generation and brand visibility through content creation, social media management, and digital presence maintenance. They will also coordinate webinars and support field marketing efforts, including attending industry events to engage with contractors.
Requirements
Candidates should have 1–3+ years of marketing experience, preferably within B2B SaaS or technology sectors. Strong organizational skills, digital proficiency in SEO and social media, and a willingness to travel for events are essential.
Full job description
About OnCall Air
OnCall Air is the premier digital sales and proposal platform built specifically for the HVAC industry. Powered by Watsco, OnCall Air has driven billions in sales for thousands of contractors across North America. Our interactive proposal software helps contractors build "Good-Better-Best" quotes in under 5 minutes — complete with live distributor pricing, AHRI equipment matchups, integrated financing, and dynamic upsells.
When HVAC contractors fully adopt OnCall Air, they become passionate advocates — closing more jobs, selling higher-margin equipment, and transforming their businesses.
The Opportunity
We are looking for a Product Marketing Specialist to support the OnCall Air marketing team in telling the OnCall Air story across digital channels. This role is focused on execution — helping drive lead generation, brand visibility, and contractor engagement through content, digital, social, and field marketing.
If you are detail-oriented, creative, and energized by doing the work — this role is for you. You will play an important part in how OnCall Air shows up in search, on social, at events, and across the content we put into the world.
Key Responsibilities
Website Management & Digital Presence
Support the maintenance and upkeep of the OnCall Air website — updating content, managing landing pages, and keeping the site current and conversion-ready.
Help improve the site experience to support lead generation and contractor enrollment.
Work alongside design and development resources to execute website updates in a timely manner.
SEO, GEO & AEO
Support the execution of OnCall Air's SEO strategy — including keyword research, on-page optimization, and content updates — to grow organic search visibility.
Assist with Generative Engine Optimization (GEO) efforts to help OnCall Air surface in AI-powered search results.
Contribute to Answer Engine Optimization (AEO) initiatives so OnCall Air remains a credible and visible resource for HVAC contractor searches.
Content Creation & Blog
Write and publish blog and content pieces that support organic traffic growth, brand visibility, and contractor education.
Help maintain a consistent editorial calendar aligned with product updates, seasonal trends, and campaign priorities.
Develop content that speaks to the HVAC contractor audience in a clear, relatable, and helpful way.
Social Media Creation & Management
Support OnCall Air's social media channels — content creation, scheduling, and community engagement across platforms.
Create content that reflects the OnCall Air brand and resonates with our contractor audience.
Monitor performance and stay current on platform trends to keep our social presence fresh and relevant.
Webinars
Help plan, coordinate, and support the production of webinars that educate and engage the contractor audience.
Assist in developing webinar content and coordinating logistics across internal teams.
Support repurposing of webinar content across blog, social, and email channels.
Events & Field Marketing
Support event execution — coordinating materials, managing shipping logistics, and assisting with on-site setup for trade shows and industry events.
Attend events in person as needed — representing the OnCall Air brand and engaging with contractors.
Capture testimonials, contractor stories, and social content on-site at events — turning real field moments into digital assets.
Document events through photos, video, and quotes to be used across social, blog, and email channels.
Qualifications
Who You Are
1–3+ years of marketing experience — B2B SaaS, vertical software, or a technology brand preferred.
Execution-focused — you take direction well, follow through, and take pride in doing the work right.
Digitally comfortable — you have a working knowledge of AI, SEO, social media, and digital content best practices.
Social-savvy — you understand what makes content perform on each platform and enjoy creating it.
Field-ready — you're comfortable traveling to events and representing the brand in person.
Organized and reliable — you can manage multiple tasks, meet deadlines, and keep projects moving.
A genuine curiosity for the trades and HVAC industry — you don't need to be an expert on day one, but you need to want to learn.
HVAC Software for Sales Success.
Elevate your sales, empower your technicians, and streamline your sales process.
Industry
Software Development
Company size
11-50 employees
Founded
2016
Headquarters
Miami, FL
LinkedIn followers
433
OnCall Air is an HVAC business platform with a goal of helping contractors improve the efficiency and efficacy of their sales. With thousands of contractors on the platform, OnCall Air has been proven to help contractors close more jobs at a higher average ticket while saving tons of time!
In under 5 minutes, contractors using OnCall Air can build beautiful, digital multi-option HVAC proposals that place their company and brand front and center. Their customers can access and sign their proposals on any device at any time, and the contractor can track when the customer looks at the proposal and what options they are looking at.
Through our unique integrations with multiple distributors, OnCall Air automates proposal pricing, AHRI information, distributor inventory availability, and product information including images, videos, and brochures on not just equipment, but smaller accessories as well, such as thermostats, IAQ, and more.
Contractors can use FlexJob, one of OnCall Air's latest features, to offer impressive proposals filled with images, descriptions, bundled products and services, and unique pricing strategies to quote other jobs outside of residential replacement, such as repair or maintenance, commercial, standalone accessories or IAQ packages, ductwork or insulation, or even jobs outside of HVAC, such as plumbing or electrical.
Click on the "Learn more" button to learn more about our other great features, such as recommending add-ons, integrated financing, automated follow-ups, and company performance tracking, and how OnCall Air can help your business grow your sales and save time!
Offices: 2665 S. Bayshore Dr, Miami, FL 33133, US
MobileHVACSalesSoftwareand Helping HVAC businesses grow their sales
Based on 331 listings with disclosed salaries, most technology jobs in Miami, FL pay between $63k–$240k per year. Individual offers vary with seniority, company size, and specialization.
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