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The Associate Director will lead the development and execution of integrated site direct and programmatic media strategies to meet client business objectives. They are responsible for managing team performance, fostering innovation through AI and ad technology, and serving as a senior point of contact for key accounts.
Candidates must possess a bachelor's degree and at least 6 years of experience in omni-channel digital media planning and buying. Strong expertise in DSP platforms, direct-IO processes, and proven leadership experience in managing teams and client accounts are required.
Job Summary
The Associate Director, Site Direct & Programmatic Media will play a pivotal role in supporting and growing Moroch Digital Solutions’ direct-IO and self-serve media practices. Reporting into director-level leadership within both practices, this role is responsible for shaping the channel strategy and execution of digital media campaigns to ensure best-in-class performance and activation across their assigned accounts.
This position is designed for a well-rounded digital media leader who thrives in a hybrid environment and is comfortable balancing strategic oversight with hands-on expertise. The Associate Director will interface with junior-to-senior level internal teams and client stakeholders, translating business objectives into integrated media strategies while ensuring operational excellence across both site direct and programmatic practices.
In addition to campaign leadership, this role is responsible for team leadership, mentoring team members, improving processes, and contributing to the advancement of both media practices through innovation, automation, and thoughtful application of AI and ad technology.
Responsibilities
Strategic Leadership & Account Ownership
• Lead the development of integrated site direct and programmatic media strategies aligned to client business objectives and KPIs
• Serve as a senior point of contact for assigned accounts, guiding strategy, performance discussions, and channel recommendations
• Translate client goals into actionable, channel-specific approaches, ensuring alignment across planning, buying, and measurement
• Partner with Planning, Account Management, and Analytics teams to ensure programmatic and site direct efforts are fully integrated within broader media strategies
• Contribute to new business efforts and new account onboarding
Campaign Oversight & Performance Management
• Own performance outcomes across assigned accounts, ensuring site direct and programmatic campaigns deliver against client KPIs and business objectives
• Lead performance strategy and optimization direction, guiding teams on prioritization, test design, and optimization approaches across channels including display, video, CTV, audio, and native
• Oversee campaign execution through Managers and Buyers, ensuring consistency, accuracy, and adherence to best practices
• Establish and administer performance standards, holding teams accountable to pacing, delivery, and financial accuracy across campaigns
• Provide senior-level guidance on complex campaign structures, measurement strategies, and optimization challenges, serving as a key escalation point for performance-related issues
Reporting, Insights & Measurement
• Translate complex data into executive-ready presentations, clearly articulating performance drivers, optimization strategies, and forward-looking recommendations
• Oversee team development of reporting deliverables, ensuring insights are strategic, actionable, and aligned to client objectives. Ensure consistency and quality in reporting outputs across both site direct and programmatic channels
• Partner with Planning, Ad Ops, and Analytics to ensure robust tracking frameworks, data integrity, and measurement alignment across all campaigns
• Partner with Analytics to enhance reporting outputs, including dashboard development, data visualization, and automation of reporting processes
Vendor, Platform & Innovation Leadership
• Build and maintain strong relationships with site direct vendors, DSP partners, and ad tech platforms
• Evaluate new media opportunities, vendor partnerships, and platform capabilities to drive innovation and performance
• Drive the testing and adoption and integration of AI tools, automation, and emerging technologies into campaign workflows
• Identify opportunities to improve efficiency, scalability, and quality assurance through process improvements and technology solutions
• Stay current with industry trends and proactively share learnings across the team and across the agency, setting an example for digital evangelization
Team Leadership & Development
• Manage and mentor Managers, Buyers, and junior team members, supporting both performance and professional development
• Provide guidance on campaign execution, reporting, strategic thinking, and client communication
• Foster a collaborative, high-performing team environment that emphasizes accountability and continuous improvement
• Lead hiring, onboarding, and training initiatives across the team
• Act as an escalation point for campaign, client, or team-related challenges
Qualifications
• Bachelor’s Degree and 6+ years of experience in omni-channel digital media planning and buying, including both site direct and programmatic channels
• Demonstrated leadership experience of at least 3+ years managing accounts and mentoring team members
• Experience in B2B, Healthcare, and/or QSR/Restaurant verticals is a plus
• Strong hands-on expertise with DSP platforms (The Trade Desk preferred) and skilled knowledge and practice with direct-IO media buying processes.
• Prisma experience a plus. Must also be comfortable with campaign management systems (CM360) and reporting tools (DOMO, Placer, etc.).
• Deep understanding of tracking methodologies, ad servers, attribution models, and measurement best practices
• Proven ability to present to clients and lead performance discussions with confidence and clarity
• Strong organizational skills with the ability to manage multiple clients, campaigns, and deadlines simultaneously
• Experience with or exposure to AI tools and automation within digital media workflows a plus
Location
This position is open to remote candidates. Dallas-Fort Worth–based employees will have the option of a hybrid in-office working environment.
Travel for internal, vendor, or client meetings may be required up to 15–20% of the time.
This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch Partners is an Equal Opportunity Employer.
We’re the multi-unit and franchise marketing experts. Dallas-based, independent agency since 1981.
Since 1981, Moroch has been the multi-unit and franchise marketing experts. Headquartered in Dallas, TX, we build brands through our local market insights, strategy, multicultural understanding, data and creativity. As an independent agency, we help our clients, including McDonald’s, Six Flags, Planet Fitness, Midas and more, create connections that last.
Offices: 147 Manufacturing St, Dallas, Texas 75207, US
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