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District Manager

REPORTS TO: Regional Vice President

STATUS: Exempt

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit – one handshake at a time.

The District Manager is principally responsible for building, maintaining, and institutionalizing an environment that supports the Boot Barn mission, demonstrating the highest level of leadership in support of exemplary customer service, manager development/engagement, merchandising standards, and store operations. Our District Managers are business drivers whose key role is to lead a team of stores who exceed sales goals and delight customers by leading and owning all customer facing and operational elements within their store. The District Manager will partner their Regional Vice President, Regional Human Resources, and Store Support Center Partners in pursuit of year-over-year increases and a best in class internal/external customer experience, ensuring consistent profitability of the business through optimized staffing, shrink awareness/performance and expense management.

Essential Duties and Responsibilities

SALES

• Achieve/exceed district budgeted sales plan.
• Lead district team to foster a service and selling culture, exceed customer expectations and build enduring consumer relationships.
• Partner with store leadership teams to plan and execute successful volume driving events that involve outreach to the local community/market. (Ex. Commercial accounts, events, etc.).
• Develop the skills of leadership teams to ensure customers receive the highest level of service through creating an engaging customer centric selling and service environment, accurate product knowledge, maintain company merchandising standards, and all other components of customer service.
• Identify/analyze/react to changing business trends w/in each market to meet or exceed key metrics and sales goals.
• Build partnerships with Store Support Center partners to identify ways to accelerate sales within your district.

PEOPLE

• Observe and coach team on building customer engagement and expansion of our rewards program, explain the benefits of the program and how to increase participation with each customer interaction.
• Develop people strategy for district to include hiring, succession planning, development plans and annual reviews.
• Identify, select, and retain top performing talent. Maintain turnover at or below turnover goal.
• Hold leadership teams accountable for achieving sales goals and key metrics in addition to operationally sound stores; through frequent recognition of excellence and frequent discussions where goals are not being met.
• Recognize performance of top talent and build a bench of future leaders, committing to ongoing development of leadership team members to meet various career goals within the company.
• Partner with Store Manager to ensure adequate staffing to meet the changing business needs and payroll expenses.
• Ensure stores are staffed with teams that are a reflection of the store’s community demographics.

OPERATIONS

• Reviews store schedules to ensure there is appropriate coverage to drive sales during peak times and ensure a consistent, fun, and meaningful customer experience.
• Understands and leads teams to execute product strategies – to include merchandise presentations, promotions, and signage.
• Ensure appropriate merchandise stock levels, merchandise adjacencies and presentations, signing and assortments to meet the needs of the customer along with adhering to all Company visual presentation guidelines.
• Understand/utilize company reporting to build department categories throughout district. Ensure Store Managers have a clear understanding of reporting.
• Partner with Store Support Center team to react to merchandise needs.
• Prioritize store visits based on the needs of the business; exercising flexibility with schedule in reacting to the needs of the business. Summarize and communicate visits via a District Manager Visit Guide.
• Adhere to all company deadlines given by Store Manager and/or Regional Vice President.

Additional Responsibilities:

• Demonstrate high degree of professionalism in communication, attitude and teamwork with customers, team members and vendors.
• Demonstrate high level of quality of work, attendance and appearance.
• Work a variety of shifts to meet the business needs including nights, weekends, and holidays.
• Ability to be flexible and willing to work extended hours when necessary.
• Adhere to all local, federal, and state laws in addition to Company policies, procedures, practices and safety regulations.
• Adhere to local, state, and federal employment laws.
• Travel up to 80% of scheduled shifts.
• Any additional responsibilities assigned by Regional Vice President or Store Support Center partners.
• Performs any other duties that may be assigned by management.

Qualifications

• Strong communication, customer service, time management and organizational skills.
• Associates Degree, and/or 3 to 5 years’ experience in retail store management. Experience managing directs reports and leading teams in a selling environment.
• Demonstrated strong leadership and communication skills.
• Well-developed business acumen including the ability to thoroughly understand all aspects of the organization and industry.
• Expert ability and experience in surfacing and analyzing opportunities and risk with the ability to develop and implement follow through plans.
• Strong organizational and time management skills and the ability to manage multiple priorities.

Competencies

• Business Acumen: Applies a comprehensive understanding of store operations, key performance drivers, and goals to make informed decisions that improve business performance.
• Conflict Management: Addresses conflict directly and professionally, fostering open communication and resolution strategies that strengthen team alignment and productivity.
• Customer-Centric: Approach Promotes a customer-first selling culture by modeling service behaviors that prioritize consistent, high-quality experiences to build loyalty and trust.
• Leadership & Team Development: Leads with Boot Barn’s core values and invests in the growth of team partners by setting clear expectations, coaching consistently, and developing their skills for long-term success.
• Strategic Thinking: Anticipates future challenges and opportunities using performance results, making aligned decisions that support the company vision and mission and guide the store’s long-term goals.

Partner Benefits & Additional Compensation Opportunities

• Competitive salary* and quarterly and annual bonus opportunities.
• Company vehicle, cell phone and electronic equipment provided.
• Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, Dental, Vision and Life Insurance.
• 401(k) plan with generous company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level – we are opening 50+ new stores each year.

**For eligible Boot Barn Partners

*Compensation varies based on geography, skills, experience, and tenure

Physical Demands and Work Environment

In general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.

• Standing, walking and squatting more than fifty percent of the work shift.
• Required to lift, move and carry up to 40 pounds.
• Ability to read, count and write to accurately complete all documentation and reports.
• Must be able to see, hear and speak in order to communicate with partners and customers.
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms.

[ ] Sedentary: Limited activity, no lifting, limited walking

[ X ] Light: Office work, some lifting, bending, stooping or kneeling, walking

[ ] Moderate: Mostly standing, walking, bending, frequent lifting

[ ] Arduous: Heavy lifting, bending, crawling, climbing

In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.

• The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance.
• Noise levels are considered moderate.

Boot Barn, Inc. reserves the right to make exceptions to modify or eliminate this document or its content. This document supersedes all previous policies, procedures or guidelines pertaining to this subject.

Our core value of community bands us together in supportive and inclusive ways to drive our collective success. Boot Barn provides equal employment opportunity to all applicants and partners without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law.

Americans with Disabilities Act (ADA) - Boot Barn will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required by applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Boot Barn Store or Distribution Center or reach out to Human Resources at 1-949-453-4400, Option 4.

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