Overview About Foot Locker Foot Locker is the OG of sneakers. Across EMEA, we are accelerating our omnichannel transformation, strengthening how we connect with our people, our culture, and our brand as much as we do wit…
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Stage Social Media Content Creation & Interne Communicatie
Utrecht, Utrecht, Netherlands · Hybrid
Entry level$2.8B raised
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Utrecht, Utrecht, Netherlands · Hybrid
Mid level
Overview (This is a 6-month temporary role)About Us: Foot Locker - the OG of sneakers! We're turning 50 this year, and we're still kicking it as the ultimate footwear retailer.Our Squad: Join our Media Strategy & Plannin…
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Overview This is a temporary 6-month position. Foot Locker is looking for a highly organized, operationally driven, and collaborative Manager, Marketing Operations to join the EMEA Marketing team. In this role, you will …
Overview At Foot Locker, we are about more than just sneakers – we’re about community and creating growth opportunities. That is why our internship program is designed to help you lace up for success! We are inviting stu…
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Utrecht, Utrecht, Netherlands · Hybrid
$300/hr–$300/hr
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Utrecht, Utrecht, Netherlands · Hybrid
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Overview This is a temporary 6-month position. Foot Locker is the OG of sneakers. Across EMEA, we are accelerating our omnichannel transformation, strengthening how we connect media and data to drive sustainable and prof…
Skills: Paid Media Strategy, Omnichannel Marketing, Budget Management, Media Measurement, Lifecycle Marketing
Overview At Foot Locker, we are about more than just sneakers – we’re about community and creating growth opportunities. That is why our internship program is designed to help you lace up for success! We are inviting stu…
Skills: Written And Verbal Communication, Adaptability, Problem-solving, Organization, Creativity
The manager will define and execute the internal communications strategy and employer branding initiatives across EMEA. They will partner with HR, Talent Acquisition, and Store Operations to ensure consistent messaging for both corporate and frontline store teams.
Requirements
Candidates must have 6+ years of experience in internal or corporate communications, ideally within a retail or frontline-heavy environment. Excellent written and verbal English communication skills are required, along with a proven ability to simplify complex topics for diverse audiences.
Full job description
Overview
About Foot Locker
Foot Locker is the OG of sneakers. Across EMEA, we are accelerating our omnichannel transformation, strengthening how we connect with our people, our culture, and our brand as much as we do with our customers.
The Role
As Manager, Internal Communications & Employer Branding, you own how Foot Locker EMEA talks to its own people, from store teams to head office, and how the company shows up as an employer to the outside world. You translate strategy, culture, and change into communications that reach every level of the organization, including frontline store teams who rarely sit behind a desk. You also build and protect Foot Locker's reputation as a place people want to work, partnering with HR and Talent Acquisition to bring the Employer Value Proposition to life across internal and external channels.
You partner closely with Brand Marketing, HR, Talent Acquisition, Corporate Communications, and Store Operations to make sure what employees hear internally and what candidates see externally tell the same, credible story.
Responsibilities
Internal Communications Strategy
Define and own the EMEA internal communications plan, aligned to business priorities, brand voice, and major moments (restructures, leadership changes, GTM launches)
Set editorial standards and channel guidelines so messages are clear, consistent, and easy to act on
Choose the right channel for each message, intranet, email, town hall, manager toolkit, rather than defaulting to one
Content & Storytelling
Write and edit leadership messages, company updates, and change communications in plain, human language
Translate corporate and marketing initiatives into short, concrete communications that store teams can use on shift
Build recurring formats: newsletters, town halls, manager toolkits, that keep corporate and store audiences informed without overwhelming them
Employer Branding
Own Foot Locker EMEA's employer brand across LinkedIn and other candidate-facing channels, in partnership with Talent Acquisition
Turn the Employer Value Proposition into real stories: employee spotlights, culture content, career paths, rather than generic recruitment copy
Track how the employer brand is landing (engagement, candidate quality, employee sentiment) and adjust the content plan accordingly
Store & Frontline Engagement
Build communication formats that work for store teams specifically - visual, short-form, and usable without a company email address
Partner with Store Operations to make sure operational updates reach managers and store teams clearly and on time
Gather feedback from the field so internal comms reflect what store teams actually need, not just what head office wants to say
Cross-Functional Partnership & Operating Model
Partner with HR, Talent Acquisition, Brand, and Corporate Communications so internal and external messaging stay aligned
Build the operating rhythm - calendar, approval process, escalation path - that keeps communications timely without creating bottlenecks
Act as the day-to-day communications partner for the leadership team, preparing town halls, all-hands, and change announcements
Qualifications
6+ years in internal communications, corporate communications, or employer branding, ideally in a multi-market or multi-location organization; retail, hospitality, or another frontline-heavy business is a strong plus
Excellent written and verbal communication skills in English, with the ability to simplify complex or sensitive topics into clear messages; an additional European language is a plus
Experience building employer brand content for LinkedIn and other candidate-facing channels
Comfortable writing for two very different audiences, corporate head office and frontline store teams, without losing either one
Strong project management skills; able to run multiple communication streams and stakeholders at once without dropping details
Experience partnering with HR and Talent Acquisition on Employer Value Proposition work
A plain-language writer, allergic to jargon, able to make a complicated update simple without losing what matters
Comfortable operating with some ambiguity, including a reporting line that may shift as the function matures
Benefits
Recognition, inclusion and belonging in a diverse environment
25 holidays and flexible working (hybrid position, in office ~2 days p/w)
Employee Discount on in-store and online products
Casual Sneaker Culture
Learning & Health/Wellbeing programs
Career development and growth in an ambitious international team
Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the “inner sneakerhead” in all of us. With approximately 2,500 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a franchised store presence in the Middle East and Asia, Foot Locker, Inc. has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.
Our corporate headquarters is in New York City. We have domestic U.S. offices in St. Petersburg, FL; Camp Hill, PA; Junction City, KS; Los Angeles, CA; and Wausau, WI. Our European head office is in Utrecht, The Netherlands and is staffed with professionals from over 30 different countries who live, eat and breathe sneakers. Our Asia Pacific head office is based in Brisbane, Australia. Together, we are a team of customer-obsessed-sneaker-experts responsible for creating meaningful connections and unrivaled experiences with the diverse communities we service.
We play to win and succeed as a team. We attribute our success to the drive and intelligence of our team members. We firmly believe that “everyone leads” at Foot Locker and are committed to leveraging the passions of our leaders across the globe. We offer our team members tools and resources to build their capabilities and cultivate a path for their career growth. We have and will continue to succeed as a great company through these ideals and strong leadership.
Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, visit our Foot Locker LinkedIn Life pages.
Offices: 330 West 34th Street, New York City, New York 10001, US
Athletic footwear and Apparel and equipmentSportsFashionRetailApparel
How many Marketing jobs are open in Utrecht, Netherlands right now?
There are currently 112 open marketing positions in Utrecht, Netherlands listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Utrecht, Netherlands?
Companies currently hiring include Follo - Dare to lead, Foot Locker, Instacart, JDE Peet's, Social Brothers NL, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Utrecht, Netherlands?
Yes — 84 of the 112 open marketing positions offer remote or hybrid work (7 remote, 77 hybrid).
How do I apply for Marketing jobs in Utrecht, Netherlands?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.