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Associate Partnerships Manager - Digital Agencies NL & BE
Amsterdam, North Holland, Netherlands · Hybrid
Mid level$928M raised
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Full-time
bachelor degree
Remote work, Office setup reimbursement, Competitive salary, Paid holidays, Sick time, Health insurance
Posted 18h ago
~40 hrs/week
Responsibilities
Develop and execute integrated regional marketing programs, including events and digital campaigns, to build brand awareness and pipeline across the DACH region. Collaborate closely with sales and partner teams to ensure marketing initiatives align with territory plans and drive joint revenue growth.
Requirements
Requires a minimum of five years of experience in enterprise field and channel marketing with fluency in German and English. Candidates must demonstrate strong skills in demand generation, performance measurement, and the ability to travel up to 40% of the time.
Full job description
WHO WE ARE
Come join the company reinventing data security, empowering businesses to realize the full potential of their data. As the leading data security platform purpose-built for the cloud era, Cyera’s mission is to reinvent how businesses secure data, enable agile collaboration, and boldly pursue new business opportunities. Trusted by security teams at leading global businesses, our team is proving that data security is the next big thing in cyber. Backed by the world’s leading investors and working with a large and growing list of Fortune 1000 companies, we are looking for world-class talent to join us as we usher in the new era of data security.
THE OPPORTUNITY
In this role, you’ll develop and execute integrated, multi-touch programmes including events, digital campaigns, and partner co-marketing initiatives. You’ll gain first-hand experience in how a fast-growing company builds a world-class brand across the EMEA region, executing field and channel marketing programmes that directly support our sales and partner ecosystem in Germany, Austria, and Switzerland.
The ideal candidate is both a team player and a self-starter - someone who is hands-on, relationship-driven, and passionate about taking projects from concept to flawless execution, with a strong feel for the nuances of the DACH market.
This is a remote role, giving you the flexibility to work from home wherever you're based in Germany. To stay closely connected with the team, we ask that you join an in-person team day roughly once a month. These gatherings rotate between different German cities, so the travel is shared fairly and gives everyone the chance to collaborate face-to-face, build relationships, and align on regional priorities before heading back to remote work.
RESPONSIBILITIES:
Field & Channel Marketing Execution:
Develop and deliver integrated regional marketing programmes to build pipeline and brand awareness across the DACH region (Germany, Austria, Switzerland).
Work closely with sales leadership and partner teams to ensure marketing initiatives align with territory plans, sales objectives, and pipeline goals.
Support the execution of joint marketing initiatives with channel partners and alliances - including co-branded events, digital campaigns, and demand generation activities.
Campaigns & Events:
Plan and manage high-impact regional events - from conferences and roadshows to partner summits and webinars - ensuring flawless execution and measurable ROI.
Coordinate logistics, budgets, and post-event follow-up to maximise engagement and pipeline creation.
Channel Enablement:
Develop and manage co-marketing and partner enablement activities to drive adoption, brand alignment, and joint revenue growth.
Create and share marketing toolkits, campaign templates, and enablement resources tailored for partner use in the DACH region.
Collaboration & Measurement:
Partner with sales and business development teams to ensure lead follow-up, tracking, and conversion are optimised.
Measure and report on field and channel marketing performance, tracking key metrics such as engagement, conversion, velocity, and ROI.
Content & Messaging:
Adapt and localise global messaging for regional relevance, ensuring it resonates with DACH audiences - including German-language adaptation where appropriate.
Contribute to the creation of compelling campaign copy, partner assets, and digital marketing content.
Requirements
REQUIRED BASIC QUALIFICATIONS:
Minimum of five (5) years experience delivering enterprise Field Marketing and channel marketing excellence
Fluency in German and English (written and spoken); additional DACH market knowledge is a strong advantage
Highly knowledgeable about demand generation and marketing best practices
Results–oriented with a passion for performance measurement and analytics
Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand
Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendees
Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets
Experience developing regional and channel plans to support account-based marketing
Demonstrated ability to build highly effective working relationships with sales and marketing
Ability to travel up to 40% of the time across the DACH region and wider EMEA
REQUIRED KNOWLEDGE:
Bachelor’s Degree with a Marketing or Business focus preferred, but not required
Minimum of five (5) years experience delivering Field Marketing excellence
Ability to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements for DACH audiences
Strong understanding of content creation to target audiences with tailored messaging
Experience in segmentation analysis, budgeting and building business cases
Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI
How to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail)
REQUIRED SKILLS:
Experience with Asana, Splash, Salesforce, Marketo, and/or other predictive analytics tools preferred
Integrated marketing content creation and implementation experience
Ability to understand the company and product pitch and execute it in the field
Convey information to a wide variety of internal and external audiences
Write and deliver marketing-quality emails, presentations and collateral
Exceptional event planning skills - including experience managing event contracts, BEO specifics, and creating experiences that set Cyera apart
Recruitment planning for events and execution excellence
REQUIRED BEHAVIORS:
Results–oriented with a passion for performance measurement and analytics
Operates with flexibility, urgency, and a “can-do” attitude in a fast-paced, high-growth environment
Ability to expertly manage multiple projects simultaneously, meet tight deadlines, and adapt quickly to shifting priorities
Communication and influence – must be energetic and passionate with ability to expertly lead cross-functional teams to achieve regional marketing goals
Ability to evaluate and navigate complex problems with multiple, evolving variables
Revenue generating mindset must be core to your thinking and be second nature to you. You should feel ownership of the pipeline - wins and losses - just like our sales team
Consider yourself a member of the regional sales team - not just a catalyst, but a key member of the team
COMPENSATION INFORMATION:
This compensation range represents Cyera’s good faith and reasonable estimate of the range of possible compensation for this role at the time of posting, and Cyera may ultimately pay more or less than the posted range. The final salary for this position will be determined in Cyera’s sole discretion, consistent with applicable law, and based on a variety of factors, including but not limited to the employee’s work experience, skills, and qualifications for the role, as well as the needs of Cyera’s business and other operational considerations.
Final compensation will vary based on seniority and relevance of experience, location, and position requirements.
This role may be eligible for potential merit increases based on factors such as individual or company performance, time in role, and other discretionary factors.
BENEFITS - Why Cyera?
Ability to work remotely, with office setup reimbursement
Cyera is the industry-leading AI Security Platform. As AI transforms how data is created, accessed, and used, Cyera's mission is to enable global enterprises to adopt AI at scale by securing the data that fuels it. The platform provides organizations with precise visibility, and intelligent controls to secure data everywhere - at rest, in motion, and in use, whether used by humans or agents.
Valued at $9 billion and backed by more than $1.7 billion in funding from top-tier investors including Accel, Blackstone, Cyberstarts, Georgian, Lightspeed, and Sequoia, Cyera is trusted by a growing number of Fortune 1000 companies adopting AI across their enterprise at scale.
Offices: 1375 Broadway, 11th Floor, New York, NY 10018, US · 13 Haarbaa Street, Tel Aviv, IL · 12645 Olive Blvd, Creve Coeur, Missouri 63141, US · 1 Sussex St, Sydney, New South Wales 2000, AU · 1 Fore Street Avenue, London, England EC2Y 5, GB
Data Security PlatformData Security Posture ManagementDiscovery and ClassificationData Detection and ResponseData Access GovernanceSaaS SecurityAI Securityand Enterprise AI SecurityData GovernanceCompliance