We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
Skills: People Management, Sales Coaching, Pipeline Management, Digital Advertising, CPG Sales
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
Skills: Enterprise Sales, CPG Industry Knowledge, SaaS Selling, Data Products Sales, Strategic Client Management
Sales Development Representative II, Local Independent Grocery
Wasaga Beach, Ontario, Canada · Remote OK
$30/hr–$32/hr
Mid level$2.9B raised
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
Skills: Cold Calling, Email Prospecting, Lead Qualification, Negotiation, Solution Mapping
Sales Development Representative II, Local Independent Grocery
United States · Remote OK
$23/hr–$29/hr
Mid level$2.9B raised
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
Skills: Cold Calling, Email Prospecting, Lead Qualification, Negotiation, Solution Mapping
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
Skills: Enterprise Customer Success, Account Management, Net Revenue Retention, Gross Revenue Retention, Strategic Business Advisory
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
Skills: Knowledge Management, Process Improvement, People Leadership, Stakeholder Management, AI Automation
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
Skills: Knowledge Strategy, Governance, Content Auditing, People Management, AI Retrieval Optimization
Los Angeles, California, United States · Remote OK
$128k–$162k/yr
Mid level$2.9B raised
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
Skills: SQL, Excel, Data Visualization, Quantitative Business Strategy, Analytical Reasoning
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
Skills: Privacy Engineering, People Management, Distributed Systems, Cloud Technology, Privacy By Design
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
Skills: Knowledge Management, Process Improvement, People Leadership, Stakeholder Management, AI Automation
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
Skills: Account Management, Media Planning, Campaign Reporting, Data Analysis, Microsoft Excel
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
Skills: Knowledge Strategy, Governance, People Management, Content Auditing, AI Retrieval Optimization
Senior Android Engineer, Shopper Activation and Engagement
Wasaga Beach, Ontario, Canada · Remote OK
$168k–$178k/yr
Senior$2.9B raised
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
Skills: SQL, Excel, Data Visualization, Quantitative Business Strategy, Stakeholder Management
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others s…
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$138k–$174k/yr
Full-time
Market-competitive compensation, Sales Incentive Plan, New hire equity grant, Annual refresh grants
Posted 1d ago
~40 hrs/week
Remote in United States
Responsibilities
Lead and develop a team of Mid-Market sales associates to drive double-digit advertising revenue growth for CPG brands. Establish coaching cadences, pipeline discipline, and scalable sales infrastructure while partnering cross-functionally to improve customer experience.
Requirements
Requires 5-10 years of sales experience with 2-3 years of direct people management and a proven track record of exceeding quotas. Candidates should have experience coaching early-career professionals and be willing to travel 20-30%.
Full job description
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Why this role is on the menu
Instacart’s Brand Partnerships team is at an inflection point. As we continue rapid expansion across our network of 1,500+ retail banners, the Mid-Market segment represents one of our highest-growth opportunities — and it needs a leader who can turn a team of early-career sellers into a high-performing, revenue-driving engine. We’re hiring a Sales Manager to build that team, own their development, and ensure CPG brands of all sizes see Instacart as an indispensable growth partner. This role sits at the intersection of people leadership, digital advertising, and the CPG eCommerce landscape, and the person who fills it will have a direct line of sight to double-digit year-over-year advertising revenue growth.
What you’ll cook up in your first year
A team that consistently hits quota — You’ll have inherited a team of ~6 Sales Associates/Sales Executives and built the coaching cadence, pipeline discipline, and performance culture that drives them to exceed quarterly targets.
Measurable seller growth at every level — Through structured 1:1s, deal coaching, and individualized development plans, you’ll have moved early-career sellers meaningfully up the capability curve, with clear evidence in performance reviews and pipeline metrics.
Stronger cross-functional execution — By partnering closely with Account Management, Measurement Science, Insights, Ad Ops, and Product, you’ll have reduced friction in the sales process and improved advertising performance and customer experience for brand partners.
Scalable sales infrastructure — You’ll have identified gaps in process, collateral, and data-sharing and implemented improvements that make the entire team more efficient and effective — not just your own book of business.
Double-digit revenue growth through strategic partnerships — You’ll have led and supported Joint Business Planning (JBP) and Upfront negotiations that drive meaningful year-over-year advertising revenue growth, with C-level client relationships that make Instacart a must-buy for brand partners.
The secret ingredients we’re looking for
We’re looking for a people-first leader who is as energized by developing sellers as they are by closing deals — someone who brings both strategic vision and hands-on rigor, and who thrives in the complexity of a fast-paced, high-growth environment.
Must-have pantry staples
(Minimum Qualifications)
5–10 years of sales experience, including 2–3 years of first-line people management (directly managing individual contributors)
Proven track record of exceeding sales goals/quota both as an individual contributor and as a manager
Demonstrated success developing and coaching early-career sales professionals with measurable results
Experience implementing scalable coaching frameworks and sales methodologies in high-growth environments
Strong cross-functional collaboration skills with a track record of navigating complex, matrixed organizations
Willingness to travel ~20–30% for team meetings, customer visits, and industry events
Optional garnishes
(Preferred Qualifications)
Digital advertising experience, particularly in paid search, display, or retail media
Background in CPG, eCommerce, or marketplace sales environments
Familiarity with Salesforce or similar CRM tools
Previous experience as a top-performing individual contributor before transitioning into management
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. This role also includes a Sales Incentive Plan. The cash variable incentive target is based on individual sales performance. Payout terms will be based on the Sales incentive Plan for this role. OTE range for this role is listed below and is based on salary and fixed paymix for the role. Sales incentive pay is contingent on performance and paid in accordance with the terms of the applicable Sales Incentive Plan
Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.
WA
$158,000—$166,500 USD
OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI
$151,000—$159,500 USD
All other states
$138,000—$145,500 USD
CA, NY, CT, NJ
$165,000—$174,000 USD
OTE Range
$275,500—$347,500 USD
Related keywords
Retail MediaCPGeCommerceSalesforcePaid SearchDisplay AdvertisingMarketplace SalesJoint Business PlanningUpfront NegotiationsMid-Market SalesDigital AdvertisingPipeline DisciplineRevenue GrowthFlex First
Instacart is a leading grocery technology company that partners with more than 2,200 retail banners – representing nearly 100,000 stores – to transform how people shop for the groceries they need from the retailers they trust, while creating flexible earning opportunities for shoppers. Through the Instacart Marketplace, Instacart Enterprise platform, and Instacart Ads ecosystem, the company powers ecommerce, fulfillment, in-store technology, AI offerings, and advertising for partners. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.
Offices: Blue Shield of California Building, 50 Beale St #600, San Francisco, CA 94105, US · 190 Liberty St, Suite 200, Toronto, Ontario M6K 3L5, CA
Grocery Deliveryonline groceryand Grocery TechnologyConsumerE-CommerceGroceryShoppingDelivery Service
Instacart is a leading grocery technology company that partners with more than 2,200 retail banners – representing nearly 100,000 stores – to transform how people shop for the groceries they need from the retailers they trust, while creating flexible earning opportunities for shoppers. Through the Instacart Marketplace, Instacart Enterprise platform, and Instacart Ads ecosystem, the company powers ecommerce, fulfillment, in-store technology, AI offerings, and advertising for partners. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.
Offices: Blue Shield of California Building, 50 Beale St #600, San Francisco, CA 94105, US · 190 Liberty St, Suite 200, Toronto, Ontario M6K 3L5, CA
Grocery Deliveryonline groceryand Grocery TechnologyConsumerE-CommerceGroceryShoppingDelivery Service