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Gap Inc.
San Francisco, California, United States • On-site
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The Manager will lead the digital promotional strategy, planning, and execution to drive demand, conversion, and profitability for Athleta. They will collaborate with cross-functional teams to manage promotional calendars, customer pathways, and site storytelling across all digital platforms.
The ideal candidate possesses 7+ years of experience in e-commerce or digital merchandising with strong financial and analytical acumen. They must demonstrate the ability to lead complex cross-functional workflows and develop high-impact promotional strategies.
Build the full-site digital promotional strategy across major events, seasonal moments, markdowns, and ongoing promotional activity for US and Canada.
Translate financial targets and business performance into actionable digital strategies, identifying opportunities across traffic, conversion, AUR, demand, product mix, and promotional tiers.
Develop creative customer pathways and merchandising strategies that connect customers to the right offer, product, and destination based on intent and promotional tier.
Partner with Planning, Analytics, Merchandising, and Marketing to evaluate promotional performance, identify risks and opportunities, and recommend actions to improve financial outcomes.
Own the digital promotional calendar and event architecture, ensuring clear strategy and alignment across Site, App, Marketing vehicles, and cross-functional partners.
Define the site hierarchy and merchandising approach for key promotional events, including Homepage, navigation, landing experiences, PLPs, PDPs, and promotional messaging.
Lead promotional merchandising for major brand events and develop contingency strategies when performance is above or below expectations.
Establish a strong test-and-learn agenda, using event and customer learnings to continually evolve promotional strategy and improve conversion.
Guide Creative and Brand partners on promotional storytelling, asset requirements, and digital customer needs.
Lead site readiness and QA to ensure flawless execution across promotional launches and changes.
Lead and develop a team focused on promotions and markdown execution, creating clear ownership while building stronger commercial and analytical capabilities.
Own the PDP copy process through cross-functional alignment, strong operational discipline, and AI-enabled tools that improve both speed and quality.
7+ years of ecommerce, digital merchandising, merchandising, or related experience, with strong experience in promotional and commercial strategy.
Strong financial and analytical acumen, with demonstrated ability to translate business performance into customer-facing actions.
Proven ability to develop promotional strategies that drive conversion, demand, and profitable growth, not simply execute predetermined offers.
Strong understanding of digital customer journeys, merchandising, pricing/promotion, and site experience.
Demonstrated ability to lead high-impact seasonal events and complex cross-functional workflows.
Ability to move fluidly between strategy and execution, from identifying an opportunity to ensuring the final customer experience is delivered flawlessly.
Strong executive communication, prioritization, and stakeholder-management skills.
Experience leading and developing teams.
Gap Inc., a house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories, and lifestyle products for men, women and children. Since 1969, Gap Inc. has created products and experiences that shape culture, while doing right by employees, communities and the planet. Gap Inc. products are available worldwide through company-operated stores, franchise stores, and e-commerce sites. Fiscal year 2023 net sales were $14.9 billion. For more information, please visit www.gapinc.com.
Offices: 2 Folsom, San Francisco, California 94105, US · 55 Thomas Street, New York, NY 10013, US
Based on 1261 listings with disclosed salaries, most marketing jobs in San Francisco, CA pay between $105k–$235k per year. Individual offers vary with seniority, company size, and specialization.
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