Job ID: 15495 Alternate Locations: United Kingdom-England-Manchester; United Kingdom-England-Cheadle International Associate Brand Manager - Crockpot Location: Manchester area (Cheadle) Reports to: Regional Marketing Man…
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Full-time
bachelor degree
Flexible hybrid working system, Unlimited access to LinkedIn Learning, Corporate citizenship philosophies, Global recognition programme, Product discounts, Employee referral program
Posted 22d ago
~40 hrs/week
Responsibilities
The Associate Brand Manager will lead brand strategy, pricing, and innovation plans to drive consumer demand and market share. They will collaborate with global and local teams to ensure consistent brand communication and effective product lifecycle management.
Requirements
Candidates must have proven marketing experience within a branded CPG or FMCG environment and experience working in an international organization. Strong analytical skills, the ability to build commercial business cases, and proficiency in managing product portfolios are essential.
Full job description
Job ID: 15495
Alternate Locations: United Kingdom-England-Manchester; United Kingdom-England-Cheadle
International Associate Brand Manager - Crockpot
Location: Manchester area (Cheadle)
Reports to: Regional Marketing Manager
Contract type: Permanent
Your Role & Team in a Nutshell
As an International Associate Brand Manager, you will support the development and execution of Crockpot brand strategy, pricing and innovation plans, while shaping a strong and balanced product portfolio. You will play a key role in building consumer demand and market share, grounded in deep consumer, product, and market understanding.
You will work closely with global brand team and local marketing teams to help ensure that Crockpot continues to connect with consumers through relevant, consistent and impactful communication.
We will help you achieve your goals and develop by providing regular feedback and access to online training courses.
Your Key Responsibilities:
Strategy
Lead key brand, category or portfolio initiatives to engage target consumers effectively.
Support distribution planning, including merchandising and channel assortment, ensuring alignment with global brand positioning.
Insights and Data
Build a strong understanding of categories, consumers and competitors using internal and external data to inform decisions.
Provide regional market insights and recommend actions based on consumer needs and category performance.
Product Development
Support the creation of robust business cases and contribute to the innovation pipeline and stage-gate process.
Manage product lifecycle activities, balancing launches, discontinuations and extensions across the portfolio.
Brand Communication
Deliver clear and consistent brand communications, including packaging, materials and external messaging.
Support annual brand planning and manage agency and supplier relationships, ensuring assets are delivered on time.
Pricing
Analyse market data and shopper insights to recommend pricing strategies and structure across products and categories.
Support pricing reviews and promotional planning to maximise value and align with consumer behaviour.
What You’ll Need
Minimum:
Proven marketing experience within a branded CPG or FMCG environment
Experience working in an international organisation, with the ability to build strong relationships and influence across different countries
Confident using data and insights to understand performance and shape marketing plans
Able to build commercial business cases and work with profit and loss (P&L)
Experience launching new products and managing a product portfolio
Your advantage:
Comfortable working in a fast-paced, international environment
Strong analytical, communication and presentation skills
Collaborative and effective when working as part of a team
Strong time and budget management skills
University Degree, preferably in marketing or related field
European language skills
What You Gain
Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.
Join us and benefit from:
Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
Bravo – our global recognition programme where teammates can recognise each other and exceptional work is rewarded
Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
Employee Referral Program – an opportunity to get a bonus
Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond
Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
Access to Employee Resource Groups that foster an inclusive culture
Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership
Are you interested?
If so, please click on “Apply Now” on this site and upload your CV.
If your application is shortlisted, our recruiter will invite you for an initial MS Teams interview.
By submitting your CV you acknowledge having read Newell Brands’ Privacy Statement for Job Applicants available at https://privacy.newellbrands.com/job-applicant/If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV/motivation letter.
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Related keywords
Brand ManagementCPGFMCGMarketing StrategyProduct InnovationPricing StrategyMarket InsightsP&L ManagementPortfolio ManagementStage-gate processConsumer BehaviorMerchandisingChannel AssortmentAgency ManagementData AnalysisBusiness Case Development
We are focused on delighting consumers by lighting up everyday moments.
Industry
Manufacturing
Company size
10,001+ employees
Headquarters
Atlanta, GA
LinkedIn followers
476,477
Total funding
$3.5B
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz.
We are focused on delighting consumers by lighting up everyday moments.
Offices: 6655 Peachtree Dunwoody Rd, Atlanta, GA 30328, US
Marketing and Commercial ProductsConsumerConsumer GoodsProductivity ToolsHardwareFashionCommercialManufacturing