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The role focuses on measuring and optimizing the ROI of medical visits and promotional investments for healthcare professionals across LATAM. It involves developing activity-to-impact models and providing data-driven insights to regional leadership to improve field force productivity.
Requires a Bachelor's degree in Business, Economics, Engineering, Data Analytics, or Life Sciences with 2-3 years of experience in pharmaceutical business analytics. Professional proficiency in English and Spanish is required, with Portuguese being a strong advantage.
Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.
We have been included on number of award lists that demonstrate the impact we are making.
Every day, we rise to the challenge to make a difference and here is how the LATAM FF Impact Analyst role will make an impact:
The LATAM FF Impact Analyst is responsible for measuring, monitoring, and optimizing the return on investment (ROI) of medical visits and all promotional support provided to healthcare professionals (HCPs) across LATAM.
This role ensures that field force activities, sampling strategies, medical support initiatives, and other promotional investments generate measurable business impact while strictly adhering to compliance standards and corporate governance policies.
The position plays a critical role in elevating LATAM’s analytical maturity by linking activity, investment, and outcomes, enabling data-driven decision-making and reinforcing ethical and compliant promotional practices across the region.
Key responsibilities for this role include:
Field Force Impact & ROI Monitoring
Design and implement frameworks to measure ROI of medical visits, sampling, and promotional investments across markets.
Develop activity-to-impact models linking call frequency, segmentation, sampling, and commercial outcomes (Rx, sales, DDD).
Monitor field force productivity and effectiveness indicators across clusters
Identify performance gaps, threats, and growth opportunities through advanced analytics.
Provide regular impact assessments to regional and country leadership teams.
Standardize impact measurement methodologies across markets.
Embed ROI and impact insights into governance routines and business reviews.
Evaluate the effectiveness of medical samples, promotional materials, events, and other HCP support initiatives.
Develop standardized metrics and dashboards to monitor promotional investment performance.
Support resource reallocation decisions based on ROI and impact analysis.
Cross-Functional Collaboration
Partner closely with Sales, Marketing, and Country Leadership teams.
Support incentive design by ensuring alignment between investment, activity, and measurable outcomes.
Coordinate with Global teams to align methodologies and best practices.
Success Indicators
Clear and measurable linkage between field force activity and business outcomes.
Improved ROI of medical visits and promotional investments across LATAM.
Standardized regional impact measurement framework.
Increased analytical maturity and data-driven decision-making within the organization.
Qualifications for this role are:
Bachelor’s degree in Business, Economics, Engineering, Data Analytics, Life Sciences, or related field.
2-3 years of experience in Business Analytics, Sales Force Effectiveness, Commercial Excellence, or similar roles within pharmaceuticals or healthcare.
Strong experience in ROI analysis, performance analytics, and CRM data interpretation.
Experience working in multi-country or regional environments preferred.
Professional proficiency in English and Spanish; Portuguese is a strong plus.
Skills/Requirements
Strong analytical and quantitative skills.
Ability to translate data into actionable business insights.
High integrity and strong compliance mindset.
Structured, detail-oriented, and results-driven.
Strong stakeholder management and communication skills.
Ability to operate in a cross-functional environment.
At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
Viatris is an Equal Opportunity Employer.
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Viatris is a global healthcare company empowering people worldwide to live healthier at every stage of life.
Offices: Pittsburgh, US · Krijgsman 20, Amstelveen, North Holland 1186DM, NL · Terhulpsesteenweg 6a, Hoeilaart, Flemish Region 1560, BE
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