Ciudad de México, Mexico · Hybrid
About Aplazo Aplazo is Mexico’s leading “buy now, pay later” platform, giving consumers flexible, transparent payment solutions while helping merchants grow their sales. We’re a fast-growing Series B fintech backed by to…
Skills: CRM Strategy, Multi-channel Campaigns, Customer Segmentation, A/B Testing, Campaign Analytics
Ciudad de México, Mexico · On-site
Role Mission The IT Operations Support Admin is responsible for ensuring that Aplazo’s technology environment operates securely, efficiently, and reliably. This role owns day-to-day IT Operations, including endpoint mana…
Skills: MacOS Administration, Windows Administration, Google Workspace, MDM Platforms, Network Troubleshooting
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Lead the end-to-end CRM strategy by designing personalized multi-channel journeys to increase customer engagement and lifetime value. Manage the CRM budget, mentor specialists, and integrate AI tools into workflows to optimize performance.
Requires a bachelor's degree in Marketing, Business, or a related field with proficiency in CRM platforms, analytics, and A/B testing. Candidates must demonstrate leadership skills and a strong drive to utilize AI tools for automation and copywriting.
Aplazo is Mexico’s leading “buy now, pay later” platform, giving consumers flexible, transparent payment solutions while helping merchants grow their sales. We’re a fast-growing Series B fintech backed by top global investors, combining technology, data, and design to redefine financial access.
Lead APLAZO's CRM strategy end-to-end — designing and executing personalized journeys across every channel that turn new customers into loyal ones. Working directly with the Head of Growth, you'll own the initiatives that drive engagement, increase lifetime value, and make credit feel simple, clear, and human.
Key responsibilities
1. Design and execute multi-channel campaigns — email, SMS, WhatsApp, push, in-app — managing the full lifecycle from strategy to performance optimization for both new and returning customers.
2. Build automated communication journeys grounded in deep customer segmentation, guiding each person through their lifecycle to increase engagement and lifetime value.
3. Design and run A/B tests, translate findings into actionable strategies, and publish performance reports with clear recommendations for every stakeholder.
4. Own the budget and monthly allocation for messaging platforms and marketing tools, ensuring optimal ROI and smart resource use.
5. Actively incorporate AI tools into CRM workflows — from copy generation and audience segmentation to journey automation — and champion AI adoption across the team.
6. Mentor and develop CRM Specialists, setting clear goals and creating space for professional growth aligned with team strategy.
7. Collaborate with product, marketing, commercial, and credit teams to ensure seamless, integrated customer experiences across every touchpoint.
8. Drive continuous improvement in CRM processes and tooling, staying ahead of industry best practices and emerging technology — especially AI-powered CRM innovations.
We don't expect mastery — we value curiosity and a genuine drive to use AI to move faster and work smarter.
BA in Marketing, Business Administration, Communications, International Relations, or a similar field.
Personal data collected during the recruitment process will be processed in accordance with the Privacy Notice of Aplaz, S.A. de C.V. (“Aplazo”), available at our Privacy and Policy Notice.
Aplazo does not discriminate on the basis of race, religion, skin color, sex, gender, age, ethnic or national origin, marital status, disability, social or economic status, sexual preferences, or any other condition or characteristic. Selection is based solely on the qualifications and merits of the candidates.
A Buy Now Pay Later company on a mission to unlock financial access, freedom, and opportunity for every Mexican.
Somos una plataforma que ofrece soluciones de pago "compra ahora, paga después" (Buy Now Pay Later) y herramientas de marketing que permiten a los comercios físicos y digitales la posibilidad de ofrecer a sus usuarios adquirir productos a través de pagos en plazos.
Offices: Mexico City, MX
A Buy Now Pay Later company on a mission to unlock financial access, freedom, and opportunity for every Mexican.
Somos una plataforma que ofrece soluciones de pago "compra ahora, paga después" (Buy Now Pay Later) y herramientas de marketing que permiten a los comercios físicos y digitales la posibilidad de ofrecer a sus usuarios adquirir productos a través de pagos en plazos.
Offices: Mexico City, MX
