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Part-time, Contract
Health care benefits, Healthy lunches, Healthy dinners, Stocked pantry, Learning and development resources, Commute support
Posted 1d ago
~40 hrs/week
Responsibilities
You will take full ownership of Meta and TikTok ad campaigns, including setup, daily monitoring, and optimization to meet performance benchmarks. You are also responsible for providing clear, data-driven reporting and insights to the marketing team throughout the 2-month engagement.
Requirements
The role requires 2-3 years of hands-on experience managing paid campaigns on Meta and TikTok with real budget accountability. Candidates must possess strong organizational skills, proficiency in ad management tools, and the ability to communicate complex performance data clearly.
Full job description
About Us
We are a global learning platform on a mission to motivate every learner by empowering every educator.
From K–12 classrooms and universities to corporate training settings, our platform is trusted in over 150+ countries by 75 million monthly active users. In the U.S., 90% of schools use Wayground to engage students and transform learning through technology.
Wayground is a high-growth, profitable SaaS company backed by leading investors including Tiger Global, GSV, and Nexus Venture Partners.
If you're excited about education and international SaaS and want to build towards a mission that you can be proud of, then Wayground is the right place for you.
About the role
Wayground is looking for a hands-on freelance consultant to run ad campaigns for us over a focused 2-month engagement.
You'll take full day-to-day ownership of our Meta and TikTok ad accounts — launching, monitoring, and optimizing campaigns. By the end of the contract, we should have well-performing campaigns and a much clearer internal understanding of how we got those results.
This is a great fit for someone who enjoys being in the weeds of campaign management, is naturally organized, and likes explaining their thinking out loud rather than working in a black box.
What you'll own
Defining, together with us in week 1, the KPIs and benchmarks this engagement will be measured against (e.g., CPA, ROAS, CTR, conversion rate) so success is concrete, not vague.
End-to-end management of paid campaigns on Meta Ads Manager and TikTok Ads Manager, within an agreed budget — from full-funnel campaign setup (awareness through conversion) to daily execution.
Daily monitoring of campaign performance — spend, CPM/CPC/CPA, CTR, conversion rate, ROAS — and making timely calls on what to pause, scale, or adjust.
Full-funnel campaign execution: including audience targeting, segmentation, creative A/B testing and rotation, and pixel/conversion tracking setup.
Keeping a clear, up-to-date log of what's live, what's changed, what's been tested, and why — so decisions are traceable and nothing lives only in your head.
Turning performance data into clear “what's working / what's not and why” insights and narratives, not just reporting numbers — this team is non-expert, so translating data into plain-language takeaways matters.
Daily and Weekly (at minimum) reporting and readouts to the marketing team, plus ad hoc updates when something meaningfully changes.
Actively narrating your process to the team members — explaining the reasoning behind decisions, not just executing them
Staying current on platform policy, algorithm, and format changes (Meta and TikTok both shift often) and flagging what's relevant to us.
~2–3 years of hands-on experience running paid campaigns on Meta and TikTok Ads (agency, freelance, or in-house), with real budget accountability.
A track record of taking a campaign from setup through optimization and being able to point to what you changed and why it worked (or didn't).
Comfort with both platforms' native ad managers, pixel/event tracking basics, and reading performance data without hand-holding.
Strong organizational habits — you naturally keep clean records of tests, changes, and results rather than relying on memory or scattered notes.
Good instincts for creative: you can tell when an ad is fatiguing or underperforming and have a point of view on what to try next.
Clear communicator who's comfortable working closely with, and explaining decisions to the team, not just solo execution.
Self-directed and reliable with a 2-month, deadline-bound engagement — comfortable owning outcomes without heavy oversight.
Tools & platforms you'll use
Meta Ads Manager (Facebook/Instagram) and TikTok Ads Manager.
GA4 or similar for tracking downstream conversion behavior, plus pixel/event/conversion tracking setup.
Spreadsheets/dashboards for reporting (Google Sheets/Excel, Looker Studio, or similar) — we're flexible on the exact tool, but expect it to be clean and shareable.
Nice to have
Experience running paid social for an ed-tech, SaaS, or consumer app product.
Exposure to creative production or working closely with design/video teams to brief new ad assets.
Meta Blueprint or TikTok Ads certification.
What success looks like at the end of 2 months
Campaigns on both platforms are set up cleanly, actively optimized, and hitting agreed performance benchmarks (to be set together in week 1).
A simple, living system for daily/weekly tracking — what's running, what's been tested, what worked — that the team can pick up and continue.
A short handover summary: what's working, what to keep doing, what to avoid, and recommended next steps.
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Working at Wayground
We're a small, passionate, tech-first team solving big challenges in education. We move fast, build with data, and obsess over creating delightful experiences for our global community of educators and learners.
The pandemic has changed work in many ways, especially by enabling remote work. Many companies have chosen to be remote first. At Wayground, we work best in the office brainstorming using whiteboards, having conversations over coffee/walks, or overhearing a hallway conversation. Learning happens through osmosis. We understand that driving/ubering takes work in Bangalore. We’ll take care of the commute for you.
Beyond taking care of commute, we will cover health care benefits for you, your family, and your parents. We invest in our employee’s health and wellness. Through books and courses, we invest in their learning and development. Oh, and finally, we have healthy lunches, dinners, and a stocked pantry to snack on all day.
Wayground is an equal opportunity employer and we believe diversity is key to our success.
Quizizz is now Wayground. Make your curriculum GO.
Industry
E-Learning Providers
Company size
201-500 employees
Founded
2015
Headquarters
Santa Monica, California
LinkedIn followers
98,514
Total funding
$47M
Quizizz is now Wayground. Trusted by educators in 90% of U.S. schools, Wayground is a supplemental curriculum platform that bridges the gap between district priorities and classroom realities and helps students hit grade-level standards faster.
With AI support, teachers can personalize any resource once and automatically adapt it for each student's unique needs. From interactive assessments to differentiated assignments, we help educators spend time teaching students, not hunting for resources.
Founded in 2015 as Quizizz and evolved into Wayground in 2025, we believe every student deserves access to grade-level resources in ways that work for their unique needs, and every teacher deserves standards-aligned resources their students love using.
Let's find a way—together.
Offices: Santa Monica, California, US · Bangalore, Karnataka 560102, IN
E-learning PlatformLearning PlatformTraining and Development PlatformGame-based LearningGamificationInteractive learningQuizzingSales TrainingFormative AssessmentPolling
How many Marketing jobs are open in Bengaluru, India right now?
There are currently 1,259 open marketing positions in Bengaluru, India listed on Clera. New openings are added daily as companies post roles.
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