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Rangiata Sky
Digital Marketing Executive - Paid Media & Performance | 12-month fixed term contract
Auckland, Auckland, New Zealand · Hybrid
Mid level
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Full-time
Flexible working environment, Internal promotion opportunities, Professional development workshops, Fireside chats
Posted 20d ago
~40 hrs/week
Responsibilities
The role focuses on executing offline and digital marketing campaigns specifically targeting the New Zealand Chinese community. Responsibilities include content creation for platforms like WeChat and Rednote, managing social media growth, and coordinating local partnerships.
Requirements
Candidates must be native Mandarin speakers with professional English fluency and a strong understanding of the New Zealand Chinese marketing landscape. Proficiency in digital advertising platforms and knowledge of US/UK undergraduate applications are highly valued.
Full job description
Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.
Crimson is the only college admissions consultancy that brings together:
Former Ivy League and Top 20 admissions officers to rigorously review and refine applications
Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation
We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 28 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.
The Role
This is a full-time position, based in Auckland, New Zealand
This role is responsible for ensuring effective local offline and digital marketing through content creation and localisation, local partnership outreach, and digital targeting, specializing in the New Zealand Chinese community. Responsibilities include:
Generating marketing ideas and owning marketing initiatives.
Manage and support the end-to-end marketing planning, execution and optimisation of marketing and growth campaigns targeting New Zealand Chinese audiences
Copywriting tasks in Chinese, including Wechat, Rednote ads and media booking, EDM campaigns, print collateral, event descriptions
Localising global campaigns and other marketing materials
Manage and grow Crimson’s following on organic social media channels including Facebook, Instagram, Email and Telegram
Working closely with local advising & marketing colleagues, and HQ marketing team to create impactful and effective offline and online campaigns (including digital marketing ads to promote our events and services, creating local messaging and content assets that successfully engage and convert targeted prospects)
Working closely with the digital marketing team to tailor online content, landing pages, social posts, ads and EDMs to promote local events and initiatives.
Monitoring leads and conversion from marketing across all channels (Events, PR, FB, Content, Emails, PR, SEO & more) with weekly/monthly progress reporting, customer behaviour and user experience.
Organising local marketing events and initiatives
Sourcing, spearheading or coordinating with local offline and digital marketing channels and potential partners such as tutoring centres, concierge services, and schools
Assist with scheduling consultations for high-quality leads with the local sales team
What skills and experience are required?
Strong storytelling skill in Chinese and ability to connect emotionally with target prospects
Basic understanding of how paid digital advertising works on Google, Facebook, Wechat, Rednote, TicTok and other social media platforms
Native Mandarin speaker and fluent in English on a professional level both speaking and writing
Knowledge of New Zealand local marketing channels in Chinese community and partnership organisations for pursuing higher education overseas
An understanding of the US/UK undergraduate application process
Comfort working in an international technology company with colleagues from all over the world.
What personal qualities are we looking for?
High learning agility and growth mindset – comfort in a fast-paced, high-growth environment
Creativity and drive - you love to explore new ideas and can see a project through from start to finish on time
Self-driven and self-directed
Collaborative and communicative. A team player, someone who makes great things happen for others and yourself
Desire to up-skill to a senior marketing manager and/or sales professional role
What bonus skills or experience do we look for?
Deep understanding of digital marketing and social media platforms
Understanding of Marketo or other marketing integration software
Chinese speaking and fluency in English
Event management experience
Why work for Crimson?
Flexible working environment, you will be empowered to structure how you work
Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.
Impressive fireside chats and workshops to help the team continuously level up
Radical Candour is a feedback approach we live by
We’re a global player with 28 markets (and growing) across the globe!
If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!
Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.
Related keywords
Digital MarketingWeChatRednoteTikTokFacebookInstagramTelegramGoogle AdsMarketoEDMSEOContent LocalizationCollege AdmissionsLead GenerationMarket ResearchPublic Relations
The world’s leading university admissions support company.
Industry
Education Management
Company size
501-1,000 employees
Founded
2013
Headquarters
Auckland
LinkedIn followers
70,253
Total funding
$154M
Crimson supports students from around the world to become world-class leaders. What started 10 years ago as an admissions consultancy helping Kiwi students get into the world’s top colleges has turned into an ecosystem of online education products that allow students around the world to accelerate their studies from pre-primary to postgraduate. Through rapid innovations in product and tech, we have scaled our impact and supercharged the education careers of over 100,000 students from more than 60 countries.
Services include in-depth US, UK, EU and Australian university admissions support, Australia and New Zealand medical school admissions support, local curriculum tutoring, and extracurricular mentoring.
Visit the Crimson Education website to learn more about our network, our edtech platforms and free resources for families.
Offices: 125 St Georges Bay Rd, Auckland, 1052, NZ · 20 Bond St, Level 5, Sydney, New South Wales 2000, AU · 40 City Rd, Level 23, Southbank, Victoria 3006, AU · 541 Orchard Road, #15-03 Liat Towers, Singapore , Singapore 238881, SG · 197-213 Oxford Street, 4th Floor, London, W1D 2LF, GB
University Admissions ConsultingTutoring Athletic Scholarship ConsultingExtracurricular AdvisingLeadership MentoringMed School Consulting Education TechnologyResearchHigher LearningInternship Placement
How many Marketing jobs are open in Auckland, New Zealand right now?
There are currently 163 open marketing positions in Auckland, New Zealand listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Auckland, New Zealand?
Companies currently hiring include ZURU, Fisher & Paykel Appliances, New Zealand Media & Entertainment (NZME), Publicis Groupe Holdings B.V., Trade Me, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Auckland, New Zealand?
Yes — 75 of the 163 open marketing positions offer remote or hybrid work (7 remote, 68 hybrid).
How do I apply for Marketing jobs in Auckland, New Zealand?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.