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Richmond, Virginia, United States · On-site
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Richmond, Virginia, United States · On-site
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Richmond, Virginia, United States · On-site
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Richmond, Virginia, United States · On-site
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Richmond, Virginia, United States · On-site
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Richmond, Virginia, United States · On-site
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Richmond, Virginia, United States · Remote OK
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Richmond, Virginia, United States · On-site
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Richmond, Virginia, United States · On-site
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Richmond, Virginia, United States · On-site
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Richmond, Virginia, United States · On-site
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Richmond, Virginia, United States · On-site
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Richmond, Virginia, United States · On-site
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Lead the strategic development and scaling of a system-wide physician liaison program to drive referral growth and provider engagement. Manage a metrics-driven team to optimize outreach strategies and resolve referring provider barriers through data-driven insights.
Requires a bachelor's degree and at least eight years of experience in healthcare business development or provider outreach, including five years of leadership experience. Preferred candidates hold a master's degree and have experience within large academic medical centers.
Essential Job Functions
Program Development & Strategic Leadership:
Guide the development and scaling of the system-wide Physician Liaison Program as a key driver of referral growth and provider engagement across the health system.
Develop and lead a high-performing team of physician liaisons responsible for ongoing physician engagement across geographically assigned territories, ensuring productivity and KPI benchmarks are consistently met or exceeded.
Regularly analyze market intelligence, claims data, referral patterns, and internal capacity insights to identify growth opportunities, translating insights into strategic territory management and targeted outreach campaigns.
Establish and maintain strong relationships with service line leaders to ensure a consistent flow of communication and engagement, aligning physician liaison strategies with strategic growth goals.
Coach team members in consultative, sales-oriented outreach techniques, as well as effective CRM usage and maintenance.
Foster a culture of continuous improvement, collaboration, and results-driven performance.
Utilize CRM reporting and analytics to regularly communicate team performance, impact, and ROI to VCU Health and MCVP leadership.
Referral Development & Growth Strategy:
Serve as the strategic leader for referring provider engagement across the organization.
Identify and address barriers to referral access, including service, communication, and operational issues.
Partner with clinical and operational leaders to align outreach with service line priorities and capabilities.
Develop and execute physician engagement strategies to support major capital growth initiatives, including new clinics, ambulatory surgery centers, and hospital expansions.
Ensure early and sustained provider awareness and adoption of new services and locations.
Internal Partnerships & Strategic Facilitation:
Partner closely with marketing to align physician outreach with broader campaign strategies and ensure consistent messaging across all outreach efforts.
Establish and lead a structured issue resolution process to capture, triage, and resolve referring provider concerns, serving as the executive liaison for high-priority or sensitive issues.
Aggregate and analyze issue data to identify systemic trends and recurring pain points, partnering cross-functionally across the health system on process improvement opportunities.
Support the development, promotion, and execution of Continuing Medical Education (CME) events as a source of education and engagement for community providers.
Develop and execute strategies to promote referring provider awareness of clinical trials and facilitate connections between the referring community and research initiatives.
Patient Population: N/A
Required Education: Bachelor’s degree required; master’s degree preferred (MBA, MHA, or related field).
Preferred Education: N/A
Licensing/ Certification
Licensure/Certification Required: N/A
Licensure/Certification Preferred: N/A
Minimum Qualifications
Years and Type of Required Experience: Eight (8)+ years of experience in healthcare business development, physician relations, or provider outreach. Five (5)+ years of leadership experience managing high-performing, metrics-driven teams.
Experience within a large health system or academic medical center strongly preferred; knowledge of Stark Law and related regulations preferred. Demonstrated success in building or scaling programs, teams, or growth initiatives.
Other Knowledge, Skills, and Abilities Required: Strategic thinking with strong execution capability. Data-driven decision-making and analytical acumen. Sales leadership and performance management . Relationship-building and stakeholder engagement. Change management and program development . Strong communication and influencing skills
Working Conditions: Required to car travel to off-site locations, occasionally in adverse weather conditions.
Physical Requirements
Physical Demands: Lifting/ Carrying (0-50 lbs.), Bending
Work Position: Sitting, Walking, Standing
Additional Physical Requirements/ Hazards
Physical Requirements: Manual dexterity (eye/hand coordination), Reach above shoulder, Finger Dexterity
Hazards: N/A
Mental/Sensory – Emotional
Mental/Sensory: Strong Recall, Reasoning, Problem solving, Hearing, Speak clearly, Write legibly, Reading, Logical Thinking
Emotional: Steady pace, Able to handle multiple priorities, Frequent and intense customer interactions
EEO Employer/Disabled/Protected Veteran
We are a strong, passionate team of more than 12,500 who take pride in caring for every person who comes through our doors. We lift each other up so we can provide the very best and safest care to those who need us most. Together. Every day. With the support of our university, we make up an academic medical center committed to excellence in patient care, innovation and training tomorrow’s health care workforce. We continue to educate, research and evolve – staying on the cutting edge of care. As a community of innovators, every team member can contribute a spark of ingenuity igniting a force to discover the next cure, hold the next hand, solve the greatest challenges and create the health care of tomorrow. We foster an atmosphere of respect and welcoming for all communities. We infuse our teams with diverse talent that inspires everyone to contribute openly and freely, maximizing their impact and creating meaningful change for our patients and community. Join our team and help us create a new kind of patient experience. Join VCU Health. EEO Statement: VCU Health System strictly prohibits and does not tolerate discrimination against, or harassment of, team members, applicants, or any other covered persons because of age, race, ethnicity, religion, culture, language, physical or mental disability, socioeconomic status, sex (sexual orientation, gender identity or expression and pregnancy), protected veteran status, marital status, genetic information, or any other protected characteristics under applicable federal, state, or local law. Pay Transparency Provisions: VCU Health System complies with the Pay Transparency Provisions.
Offices: 1250 E. Marshall Street, Richmond, Virginia 23219, US · 1755 N Mecklenburg Ave, South Hill, Virginia 23950, US · 1000 E Broad St, Richmond, VA 23219, US
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