Edmonton, Alberta, Canada · Remote OK
Department iGaming Reports To Jon Zworth, Director of iGaming Location Candidate location may be flexible. Remote, within Canada (Alberta preferred) Employment Type Full-Time, Permanent AGLC Registration Required —…
Skills: CRM Strategy, Lifecycle Marketing, Optimove, Segmentation, Campaign Orchestration
Edmonton, Alberta, Canada · Remote OK
Department iGaming Reports To Jon Zworth, Director of iGaming Location Candidate location may be flexible. Remote, within Canada (Alberta preferred) Employment Type Full-Time, Permanent AGLC Registration Required —…
Skills: CRM Strategy, Lifecycle Marketing, Optimove, Segmentation, Campaign Orchestration
Edmonton, Alberta, Canada · Hybrid
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Calgary, Alberta, Canada · Remote OK
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Edmonton, Alberta, Canada · On-site
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Edmonton, Alberta, Canada · On-site
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Edmonton, Alberta, Canada · On-site
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Edmonton, Alberta, Canada · On-site
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Edmonton, Alberta, Canada · On-site
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Edmonton, Alberta, Canada · Remote OK
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Edmonton, Alberta, Canada · On-site
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Calgary, Alberta, Canada · Hybrid
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Edmonton, Alberta, Canada · On-site
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Job Information Job Title: Senior Category Specialist Job Requisition ID: 84711 Ministry: Executive Council Location: Edmonton Full or Part-Time: Full-Time Hours of Work: 36.25 hours per week Permanent/Temporary: Permane…
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Edmonton, Alberta, Canada · Hybrid
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Edmonton, Alberta, Canada · On-site
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Edmonton, Alberta, Canada · On-site
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Edmonton, Alberta, Canada · On-site
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Edmonton, Alberta, Canada · On-site
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Calgary, Alberta, Canada · On-site
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Edmonton, Alberta, Canada · On-site
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Responsible for planning and executing results-driven CRM and lifecycle marketing campaigns for casino and sportsbook products. The role focuses on optimizing player engagement, retention, and conversion using the Optimove platform across multiple digital channels.
Requires 3-5+ years of CRM or retention marketing experience in regulated online gaming, with strong analytical skills and proficiency in CRM orchestration tools. Candidates must be familiar with CASL compliance and have a deep understanding of iGaming promotional mechanics.
Department | iGaming |
Reports To | Jon Zworth, Director of iGaming |
Location | Candidate location may be flexible. Remote, within Canada (Alberta preferred) |
Employment Type | Full-Time, Permanent |
AGLC Registration | Required — appointment conditional on AGLC registration/background check |
Position Summary
The CRM Manager, iGaming is responsible for planning, executing, analyzing and continually optimizing results-driven CRM, lifecycle and promotional marketing campaigns across PureCasino.ca's casino and sportsbook products, while also supporting integrated player engagement across Pure's online and physical casino ecosystem.
This role owns the day-to-day use and ongoing development of Optimove, using segmentation, journey automation, campaign orchestration and player data to deliver relevant, compliant player touchpoints across email, SMS, push, and other owned channels. Working closely with the Director of iGaming, Marketing Manager, VIP Manager, retail marketing and player development teams and platform partners, the CRM Manager will help drive registration-to-deposit conversion, retention, play frequency, cross-sell, reactivation, player value and bonus efficiency, while identifying opportunities to enhance play both online and onsite based on a more complete view of each player's activity and preferences.
Key Responsibilities
CRM Strategy & Campaign Execution
Optimove, Segmentation & Channel Ownership
Retail Integration & 360-Degree Player Engagement
Promotions, Bonus Management & Player Value
Measurement, Analysis & Optimization
Regulatory & Compliance Responsibilities
Required Qualifications
Preferred Qualifications
Ideal Candidate Profile
The ideal candidate is a hands-on CRM operator from a regulated iGaming environment who has personally managed and optimized player journeys and promotional campaigns inside a CRM platform. This is not a purely strategic or agency-management role; Pure is a lean launch team, and the CRM Manager must be comfortable being in the platform daily while also thinking commercially about player value, retention, reinvestment and long-term program performance.
This person should be entrepreneurial, analytical, compliance-minded and highly execution-oriented. They should understand the casino and sports betting categories, have a genuine interest in the player experience, and be able to translate product, promotional, retail and data opportunities into practical CRM activity. They should be comfortable taking direction, collaborating across online and retail teams, raising recommendations constructively and operating with urgency in a fast-moving launch environment.
The successful candidate will also be expected to participate in required provincial training, including responsible gambling, AML, privacy and any other regulatory or operational training required for the role.
PURE SERVICE. PURE REWARDS. PURE ENTERTAINMENT. Our history is strong and our future is bright. We’re PURE Canadian Gaming and we’re proud to be bringing our unique brand of gaming to Albertans. We may have officially started our business in 2013 but our history goes back well over 25 years with the inception of Casino ABS. Heinz Oldach built Casino ABS into one of Alberta’s best gaming companies and we’re pleased to carry his legacy into a new era. And what an era it promises to be. PURE Canadian Gaming offers Albertan’s greater customer service, a higher level of entertainment, Alberta’s best Players Club Rewards program and a strong commitment to the communities in which we live and work. Above all, PURE offers you more fun than you can imagine. We look forward to serving you and to ushering in a new spirit of customer service—one in which we believe is the best in Alberta. PURE Canadian Gaming operates four high-energy, action-packed Canadian casinos, Casino Calgary, Casino Lethbridge, Casino Yellowhead and Casino Edmonton. These Alberta casinos offer gamblers state-of-the-art slot machines, video lottery terminals, off-track betting, live action tables and limit and no-limit poker. Away from the action the hospitality includes restaurants with an executive chef, delis with fresh and delicious food, a mix of bar venues and live weekend entertainment!
Offices: 7055 Argyll Rd. NW, Edmonton, Alberta T6C4A5, CA · 12464 153st Edmonton, AB T5V 1S1, Edmonton, Alberta T5V1S1, CA · 1420 Meridian Rd NE, Calgary, Alberta T2A 2N9, CA · 3756 2 Ave S, Lethbridge, Alberta T1J 4Y9, CA
There are currently 777 open management & leadership positions in Edmonton, Canada listed on Clera. New openings are added daily as companies post roles.
Companies currently hiring include Government of Alberta, City of Edmonton, TELUS Communications, Ledcor, Turner & Townsend, among others. Browse the listings above to see every active employer.
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