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Bellevue, Washington, United States • On-site
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The Marketing Director will lead the marketing strategies, brand identity, and global consumer connections for K2 and Line Skis. This includes managing budgets, executing integrated campaigns, and overseeing athlete and ambassador activations to drive brand growth.
Candidates must have a bachelor's degree and over 10 years of progressive marketing experience in consumer goods, sports, or outdoor industries. Proven expertise in omnichannel strategies, team management, and ROI-driven decision-making is required.
Job DetailsJob Location: GLOBAL HQ - BELLEVUE, WA 98008Salary Range: $120,000.00 - $140,000.00 Salary/yearJob Shift: DayWho We Are
Elevate Outdoor Collective is an alliance of iconic outdoor and winter sports brands with a specialized focus on skiing, snowboarding and snowshoeing. With each unique brand maintaining its own individual identity and independent innovation, the Collective is fueled with the strength of world-class development facilities and engineers, global distribution channels and committed outdoor lifestyle enthusiasts and experts. Our brands include K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates.
With an international portfolio of world-renowned brands recognized as trailblazers in innovation, performance and, most importantly, fun times by active lifestyle enthusiasts across the globe, Elevate Outdoor Collective will continue its mission to progress the culture of each and every outdoor endeavor it represents. As “One Team” backed by world-class development facilities and product engineers, incredibly talented athletes and ambassadors and a top-notch crew of employees who live and breathe the outdoor active lifestyle, Elevate Outdoor Collective is eager to take things to the next level.
The Marketing Director, K2 and Line Skis will serve as the head of marketing for K2 and Line Skis within the Elevate Outdoor Collective portfolio. This role will define, develop, and drive brand-enhancing, best in class, marketing strategies for K2 and Line Skis. The Marketing Director, K2 and Line Skis will report to the General Manager, K2 and Line Skis and will play an integral role in driving our brands growth, positioning in the marketplace, and manage meaningful consumer connections globally.
Responsibilities
Develop and oversee multi-year, annual, and opportunistic marketing strategies, plans, and budgets for K2 and Line Skis, ensuring alignment with brand GM goals and financial targets
Define and own brand identity, positioning, and storytelling in-market, ensuring consistent messaging and alignment with global marketing standards
Plan and execute integrated marketing campaigns (digital, partnerships, events, athlete/ambassador activations) to drive demand and engagement
Define athlete/ambassador marketing strategy
Analyze and oversee analysis of channel and market performance; use data-driven insights to optimize campaigns and inform strategy for K2 and Line Skis
Ensure Design departments goals are aligned with the direction of the brands targeted consumers and provide guidance throughout the creative development
Build and achieve annual marketing budget and maximize the return on spends.
Guide performance reporting, attribution modeling, and funnel optimization
Partner with product, sales, and GM to align on launches, calendar, and go-to-market initiatives
Build strong relationships with external agencies and partners to maximize campaign impact
Manage the marketing budget, ensuring ROI across all marketing spend
Stay ahead of trends in outdoor sports, lifestyle, and targeted consumer segments
Manage and develop direct reports
Foster a culture of creativity, innovation, collaboration, and accountability within the marketing team
Bachelor’s degree in Marketing, Business or related field
10+ years of progressive marketing experience in consumer goods, sports, or outdoor industries
Demonstrated excellence with integrated marketing and omnichannel strategies (including strong digital expertise)
Experience managing teams across multiple brands and/or diverse geographic regions
Strong analytical skills and ROI-driven decision-making
Ability to lead creative ideation and execution, both internally and with external partners/agencies
Excellent communication, collaboration, and project management skills
Passion for outdoor sports and lifestyle
International market experience
Prior experience working in outdoor sports industry
Prior experience in a similar role
Ability to sit and work at a computer for extended periods of time.
Ability to travel domestically and internationally as needed.
May be required to lift up to 30 pounds occasionally.
The Salary Range for this role is: $120,000 -$140,000
Elevate Outdoor Collective and its subsidiaries is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics. View the EEO is the Law poster here http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.
Qualifications
A collection of industry-defining brands in winter and outdoor sports.
Elevate Outdoor Collective is an alliance of iconic outdoor and winter sports brands with a specialized focus on skiing, snowboarding, backcountry avalanche gear, and snowshoeing. With each unique brand maintaining its own individual points of view and driving independent innovation, the Collective is fueled with the strength of world-class development facilities and engineers, global distribution channels and committed outdoor lifestyle enthusiasts and experts. Our brands include K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates. With an international portfolio of world-renowned brands recognized as trailblazers in innovation, performance and, most importantly, fun times by active lifestyle enthusiasts across the globe, Elevate Outdoor Collective will continue its mission to progress the culture of each and every outdoor endeavor it represents. As “One Team” backed by world-class development facilities and product engineers, incredibly talented athletes and ambassadors and a top-notch crew of employees who live and breathe the outdoor active lifestyle, Elevate Outdoor Collective is eager to take things to the next level. Elevate Outdoor Collective isn't interested in just raising the bar. We're reinventing it, built from our solid foundation to become the largest and leading company in the industry. Our focus is very clear: Reaching higher elevations in the winter and outdoor sports space through consumer-centric innovation. Our goal: To elevate everyone's experience and heartbeat around the world. Want to be part of our team? We'd love to have you! Check out our open job listings at https://tinyurl.com/ELEVATEOutdoorCollective
Offices: 3305 160th Ave SE, Bellevue, Washington 98008, US · Seeshaupter Str. 62, Penzberg, 82377, DE · 1 Westside Drive, Unit #7, Toronto, Ontario M9C 1B2, CA · 11F Shibaura Square Bldg., Tokyo, 108-0023, JP · Industriveien 29, Biri, N-2836, NO
Based on 915 listings with disclosed salaries, most management & leadership jobs in Bellevue, WA pay between $57k–$207k per year. Individual offers vary with seniority, company size, and specialization.
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