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Full-time
bachelor degree, postgraduate degree
Posted 148d ago
~40 hrs/week
Responsibilities
The Digital Marketing Manager will develop and execute a comprehensive digital strategy focusing on SEO, SEM, and digital advertising to attract new patients. They will also manage website updates and analyze KPIs to provide actionable insights for business growth.
Requirements
Candidates must have a bachelor's degree and at least 5 years of direct experience in SEO and SEM management. Proficiency in Google Ads, Meta Ads, and healthcare marketing with HIPAA compliance knowledge is required.
Full job description
OrthoAtlanta is looking for a data-driven and strategic Digital Marketing Manager to lead our digital marketing initiatives. You will be responsible for developing and executing a comprehensive digital strategy focused on SEO, SEM, and digital advertising to enhance our online presence, attract new patients, and drive business growth. If you have a passion for leveraging digital channels to achieve business goals and a deep understanding of the healthcare landscape, we want to hear from you.
Key Responsibilities
Digital Strategy & Execution: Develop and implement a comprehensive digital marketing strategy aligned with organizational goals. You'll oversee all aspects of our SEO, SEM, and digital advertising campaigns, ensuring consistent messaging and optimal performance.
Search Engine Marketing (SEM): Plan, execute, and optimize all paid search campaigns with a primary focus on acquiring new patients. You'll manage budgets, bidding strategies, and A/B testing across various platforms to maximize ROI.
Search Engine Optimization (SEO): Create and manage our overall SEO strategy, including keyword research, link building, and content optimization. You'll collaborate with content and web teams to ensure all best practices are implemented and maintained.
Website Management: Oversee website updates to ensure content is accurate, timely, and optimized for search engines and user experience. You'll collaborate with web developers to enhance functionality, mobile responsiveness, and overall site performance.
Analytics and Reporting: Track, analyze, and report on key performance indicators (KPIs) to assess campaign performance, identify opportunities, and manage the digital marketing budget. You'll translate complex data into clear, actionable insights for key stakeholders and management.
Qualifications
Education: Bachelor’s degree in Marketing, Digital Media, Business, or a related field. A Master’s degree is preferred.
Experience: A minimum of 5+ years of direct experience in SEO and SEM management.
Skills & Competencies:
A proven track record of driving brand growth and patient engagement through digital marketing strategies.
Deep knowledge of Google Ads, Meta Ads, and other digital advertising platforms (Display, Video, Retargeting).
Strong technical skills with SEO tools, analytics platforms (e.g., Google Analytics), and tag management.
Experience in healthcare marketing with a solid understanding of HIPAA compliance.
Proficiency with Microsoft Office, Google Suite, and web content management systems.
Excellent analytical, problem-solving, and project management skills with a data-driven mindset.
Ability to communicate complex digital concepts clearly and effectively to a variety of audiences.
OrthoAtlanta is an Equal Opportunity Employer. We are committed to a diverse and inclusive workplace.
Twenty seven locations across metro Atlanta provide complete orthopedic and sports medicine care for the entire family.
Industry
Medical Practices
Company size
201-500 employees
Founded
2002
Headquarters
Atlanta, Georgia
LinkedIn followers
4,631
Piedmont Orthopedics | OrthoAtlanta is the second largest physician-owned orthopedic and sports medicine practice in the greater Atlanta, Georgia area with 25 offices, more than 70 physicians and more than 50 additional healthcare providers including physician assistants, nurse practitioners, physical therapists and occupational therapists dedicated to patient care.
Piedmont Orthopedics | OrthoAtlanta offers convenient accessibility to a full range of musculoskeletal surgeons, specialists and patient services including on-site physical therapy, pain management care, five MRI imaging centers and two AAAHC surgical centers. Comprehensive operative and non-operative musculoskeletal care and expertise includes sports medicine, arthroscopic surgery, hip replacement, knee replacement, neck and spine surgery, elbow and shoulder surgery, ankle and foot surgery, pain management, general orthopedics, work related injuries and acute orthopedic urgent care.
Piedmont Orthopedics | OrthoAtlanta is the official sports medicine provider to the Chick-fil-A Peach Bowl, Atlanta Gladiators hockey team and numerous college, high school and community sports programs across the region.
Offices: 3100 Interstate North Circle, Atlanta, Georgia 30339, US
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